Author: Adaxa Web

Google Performance Max Campaigns,TikTok & Shopify, Shopping Cart Abandonment & More – [MMC-3]

Published: 28 October 2020
Written by Adaxa Web
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Categories: AdaxaNews

Another day, another fresh pot of coffee. 🙂

Let’s drink it together

Performance Max Campaigns

Google’s Performance Max Campaigns are the thing that caught our interest since it was announced. We are not the only ones that are interested in how things are going to work with existing campaigns, surely, a useful thing for small business it’s going to be handy. But Performance Max Campaigns raised a lot of eyebrows when it comes to bigger accounts where we have more established search, display or other types of Campaigns.

Merkle team wrote an intro about these types of campaigns and the crew from SEJ made a full podcast about that topic

Understanding Shopping Cart Abandonment

is the most important part of conversion rate optimization SiteTuners team produced a great article about that subject – Strategies & 7 Recovery Tools to Consider

 

Microsoft Bing Indexing Issues

For a big company, which they are, Microsoft is having quite a few issues in the past period, latest one is Search Indexing Issue they are experiencing.

Seroundtable noticed it first.

 

TikTok partners Shopify

Shopify merchants will now have access to TikTok’s user base in the US, with Europe and Southeast Asia planned for early 2021. – by Campaignlive

 

Create Google Analytics Audiences for Google Ads

Premiere, Premiere….. get ready to Learn from the experts from MeasureSchool

 

And enjoy the rest of the day, may the CR% be with you

 

 

Amazon Ads overview, Best Marketing Podcast in 2020 & More – [MMC-2]

Published: 27 October 2020
Written by Adaxa Web
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Categories: AdaxaNews

Howdy people, coffee is done, the crew is making a new one while we digest what happened

– Best Marketing Podcast in 2020

Today’s Marketing Coffee turned out to be a Marketing podcast research. Among other articles we stumble up on a great one from AdWeek – about Top Podcast

 

The best one in marketing turn out to be Lead Ballon – Hosted By Dusty Weis – can’t wait to tune in and listen, join me.

Lead Ballons trailer kicks ass

Google’s – The Think with Google Podcast is also featured in Adweek’s article and we give it a try, turned out a great resource to insert into our Podcast list.

Modern CMO episode is great for inspiration.

 

 

– InVideo – an video editing platform

Techcrunch talks about a potencial game changer in the world of Video Editing tools, InVideo a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide.

 

– The Key to Successful Amazon Ads

Last but not least, we took a tour trough Amazon Ads with Neil Patel’s Amazon Ads walkthrough. Pretty informative an straightforward.

 

Morning Marketing Coffee intro, Google Analytics 4 & More – [MMC-1]

Published: 26 October 2020
Written by Adaxa Web
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Categories: AdaxaNews

 

– Intro to Morning Marketing Coffee

As usual, our morning’s start with reading and learning new stuff,  so the idea is to share the things we find most important and interesting to talk about with our team and also don’t forget to have fun. This is a first one, our coffee is getting cold and our campaigns are waiting for us, so let’s dig in.

First and the most interesting thing happening in the branch is the new Google Analytics 4

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