Learning loop
Illustrative workflowOsijek, Croatia · Working across Europe
Start a conversationGoogle performance marketing×Applied AI
Sharper decisions.Smarter growth.
Adaxa Agency combines senior Google Ads expertise, rigorous measurement and AI-powered workflows to turn paid search into a compounding growth system.
Google AdsMeasurementAutomationAI workflows
Budget shift proposedProfitability guardrails checked
✓High-intent patternSearch signal detected
Experience behind the system
Since 2018Adaxa Agency
GLOBAL MARKETSCross-regional experience
€5M+Monthly paid-media oversight context
15+PPC specialists coordinated
Senior operating context behind Adaxa Agency. Client results and engagement scope vary.
01 · Services
Google performance,
engineered as a system.
Strategy, measurement, execution and automation—connected around the decisions that move profitable growth. No channel theatre. No black-box management.
01
Google Ads strategy
& operations
Account architecture and daily decision-making built around search intent, commercial priorities and scalable control.
- Search, Shopping, Performance Max & YouTube
- Budget allocation, tROAS / tCPA and profitability
- Query, negative keyword and feed-quality systems
02
AI-powered
PPC operations
Purpose-built AI workflows that compress analysis, research and production without giving away strategic control.
- Custom GPT and LLM-assisted workspaces
- Multi-market ad localisation and documentation
- Campaign research, monitoring and decision support
03
Measurement
& tracking
A measurement layer designed to answer business questions, not simply collect more platform data.
- GA4, Google Tag Manager and conversion architecture
- Tracking audits and signal-quality improvement
- CRO, landing-page and funnel analysis
04{ }
Reporting
& decision systems
Custom reporting and automation that turns recurring manual checks into reliable operational infrastructure.
- Google Apps Script, Sheets and Ads Scripts
- Tableau, Looker Studio and performance dashboards
- Automated checks, alerts and reporting workflows
02 · Approach
AI where it accelerates judgment.
People where accountability matters.
Adaxa Agency uses AI as an operating layer around senior performance expertise—not as a replacement for it. Every action still has context, guardrails and an accountable decision owner.
Signal
Search terms, spend, market movement, feeds, tracking and business context.
Context
AI and automation organise the evidence, surface patterns and reduce noise.
Decision
Commercial judgment turns observations into a prioritised recommendation.
Control
Human approval, platform policy and profitability guardrails protect execution.
Learning
Outcomes feed the next cycle, making the operating system progressively sharper.
Applied AI · Not AI theatre
Faster work is useful.
Better decisions are the point.
The goal is not to automate everything. It is to remove repetitive friction, expand analytical coverage and give senior judgment more time to focus on the decisions that matter.
Accelerate preparation
Research, summaries, documentation and localisation arrive faster and more consistently.
Expand monitoring
Scripts and AI workflows watch more markets, accounts and signals than manual review alone.
Protect accountability
Strategy, budget, compliance and client communication remain controlled by people.
03 · Selected systems
Practical tools for
real marketing operations.
Representative systems already in active use or development. Detailed client case studies and validated outcomes will be added as they become available.
SYSTEM · 01
Google Ads × Apps Script × AI
Multi-market search intelligence
A decision layer that connects paid-search visibility, query signals, competitive movement and Google Ads data for faster market response.
SERP monitoringCompetitive signalsAccount context
SYSTEM · 02
Custom GPT workflows
AI-assisted localisation
All-language ad adaptation: OpenAI translates, Claude reviews and refines, and native speakers provide final proofreading.
TranslationAI reviewNative QA
SYSTEM · 03
Reporting × monitoring
Automated decision reporting
Repeatable performance views, anomaly checks and summaries designed around the next action.
Apps ScriptTableauAlerts
SYSTEM · 04
Client-specific AI systems
Custom operational assistants
Context-rich assistants for PPC analysis, campaign documentation, reporting, research, content and recurring internal workflows.
ChatGPTClaudeCodexGemini
Core stack
Google AdsMerchant CenterGA4GTMApps ScriptGoogle SheetsTableauLooker StudioSQLChatGPTClaudeCodexGemini
Insights & case studies
Two tracks.
One practical evidence base.
Future project documentation will become structured posts across Performance Engineering and AI in Practice.
Explore the editorial structureGoogle Ads, PPC, measurement, reporting and growth systems.
Custom assistants and real-world AI workflows in everyday operations.
04 · About Adaxa Agency
Built in Osijek.
Designed for international work.
Adaxa Agency is an independent performance marketing studio founded in 2018, built around the Google ecosystem, clear measurement and practical automation.
The model is intentionally focused: senior strategic ownership at the core, supported by a flexible specialist network and AI-enabled operating systems where they add real value. Clients get direct thinking, transparent decisions and infrastructure shaped around their business—not a recycled agency template.
Read our full storyHow we work
Senior strategic ownership
One accountable performance direction across priorities, budgets and decisions.
Specialist capacity
The right expertise can be added around market, tracking, creative or development needs.
Operational leverage
Automation and custom tools increase coverage, speed and consistency.
Multi-market brands
Teams managing complexity across markets, languages, products and campaign structures.
E-commerce & growth teams
Businesses that need senior Google Ads thinking tied to revenue, margin and measurement.
Complex categories
Brands operating with strict platform rules, creative limitations or sensitive compliance needs.
Teams ready to modernise
Organisations that want practical AI and automation integrated into real operating processes.
05 · Start a conversation
Bring us the account,
the friction or the ambition.
We’ll start with the business question, inspect the performance system and identify where sharper decisions can create leverage.