microsoft advertising Archives

Published: 19 November 2020

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Enjoy today’s Coffee

Today’s holidays follow:

National Soup Day in Germany,
International World Philosophy Day,
National Carbonated Beverage With Caffeine Day – in USA

Join our fresh dose of Digital Marketing News :

Youtube Audio Ads

Reach more music fans

To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube. Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering your message. The visual component is typically a still image or simple animation. – Google

Google Chrome

A faster Chrome, for everything you need to get done

Today we’re offering up our final Chrome release of 2020. The updates can help you get things done this holiday season (and beyond), so you can make life’s work a bit smoother and reclaim precious time. – Google

Microsoft Advertising Insights

Retailers are more prepared for a second lockdown

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade France from GroupM / WPP. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020. – Microsoft

Google Analytics 4 and Google Tag Manager

How to Track Events with Google Analytics 4 and Google Tag Manager.

When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial. – AnalyticsMania

Google’s New Frontiers virtual live stream

Published: 12 November 2020

Written by Adaxa Web

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Good day to you people,

Today is a festive day around the world,

Youth National day in East Timor,
Chicken Soup day in USA,
Tempranillo Day in UK,

For those celebrating, best of wishes, but we need to get back to our Morning Marketing Coffee News overview, here’s whats cooking today:

Microsoft Advertising Podcast

The Download Episode 3: Change is the only constant in marketing

Change is the only constant in marketing and just when marketers thought they understood third party cookies, those are about to crumble. So what will a post-cookie world look like? – Microsoft Advertising

Google Ads Hidden Agendas

From Conspiracy Theories to Hidden Agendas: Why Google Ads is Limiting Your Query Data – Brad Geddes

Blog Analytics

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working? – Hubspot

Amazon Sponsored Brand Videos

Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers

More than one-quarter (26%) of Sponsored Brands spend on Amazon in Q3 was invested in video ads, as the format rises in popularity compared to static ads. So finds Tinuiti in its Amazon Ads Benchmark report for the third quarter of 2020, exploring the popularity and performance of video ads. – Marketing Charts

Published: 3 November 2020

Written by Adaxa Web

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Monday is finally over, Tuesday is here, enjoy the coffee.

Looks like today’s going to be a Google News Video day 🙂

Google Ads Help: Simplify product feed management

While the coffee gets prepared here’s a little learning session on Goole Ads Feed Management

Google Marketing Platform: L’Oréal Taiwan Case Study

L’Oréal, the world’s largest beauty company, wanted to ensure its marketing budget was being used effectively and reaching the right people. The marketing team used Google Marketing Platform and Google Cloud together to predict which customers would be most likely to purchase in stores and then reached those customers with advertising campaigns. Watch the video to learn how L’Oréal used machine learning to help grow its offline sales. – Google

Removing content from Google

Daniel Waisberg, Search Advocate at Google, goes over different ways to remove content from Google Search including the Search Console Removals tool, permanent removals, and other solutions.

Understanding Google’s Smart Shopping Campaigns

Smart Shopping campaigns combine existing product feeds with Google’s machine learning. Unlike standard Shopping campaigns that show ads on Google Search and search partners, Smart Shopping campaigns also show ads on the Display Network, YouTube, and Gmail. – Practicalecommerce

Amazon Mario-themed boxes

Amazon is randomly shipping products in Mario-themed boxes. They’re limited-edition boxes, and even buying Nintendo gear won’t guarantee you one. – Engadget

Microsoft Advertising New Promotion Extensions

Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in the United States. – Search Engine Roundtable

Published: 27 April 2020

Written by Adaxa Team

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Search and Audience Network campaigns got two more new conversion goal options by Microsoft Advertising. To properly use either option you need to be sure to have Universal Event Tracking set up.

Include in Conversions

You can tell Microsoft with this option which conversion goals to include in your conversion metrics. The goals you mark in the Include with “Conversions” setting will be optimized for any conversion-based automated bid strategies that you are using in your campaigns .

By default any new and existing conversions goals will be marked to Include with “Conversions”. You can still see aggregated performance with the “All conv.” column options if you opt to remove conversion goals. You can check out your conversion goals settings by heading to Shared Library > Conversion goals.

View-through conversions

This option is specifically used with the Microsoft Audience Network. View-though conversions are impression-based instead of click-based. They capture when a users is shown an ad but they don’t click and ends up converting on your site at a later date.

Microsoft Audience Ads click-through rates tend to be lower than high intent search ads, as with standard display ads. Use view-through conversions to capture potential impression-assists of these native ads for a better picture of the role they play in the customer experience.

A view-through conversion window setting will be available for all Universal Event Tracking based conversion goals. Just go to Shared Library > Conversion Goals and select the conversion goal you want to edit. Consider the goal of the campaign as well as the typical length of your sales cycle and the phase your target audiences are likely in when they’ll see your ads, when thinking about setting your view-through conversion window. Your look back window will be shorter, the shorter the conversion cycle and further down the funnel your audiences are.

By default, View-through conversions are set at one day. And with that setting, for a view-through conversion to be counted, users will need to convert within a day after the ad impression is served.

These two options give more flexibility to optimize and measure campaigns and also make it easier to compare campaign performance against other channels.