Make good content. Sounds pretty simple, but in reality if you have a good content you will get more views on YouTube since there will always be people who want to see it. There are a lot of scammy ways to get more views, but if you provide the value with your videos that YouTube algorithm will put your video in front of people who are interested in a subject of your video. And if the value of your video is good, you will get likes and that will tell YouTube that your videos are good and promote them again.

When you are thinking about topics for your videos to create, try to think of videos that are connected to a similar topic so you can create a series and not just individual videos about a single topic. Spread the topic to several videos, that way you will have people returning to finish the series or at the end of one video jump straight to the next one. And also organizing your videos in a playlist of a similar topic makes things even better, as one of your videos stops, the other starts playing right away. Good way to keep your audience watching for a longer period of time.

If you are making content for YouTube, then like with Google you need to be familiar with YouTube SEO. Since both Google and YouTube are search engines, then you need to understand how they work so people can find your content more easily. And the major thing is as always – keywords. You need to research your keywords, see how other videos on similar topics used the keywords, try to use the same strategies. Because, if other videos on similar topics are ranking high, then they must have been doing something correct. Use that as a point of reference.

Two most important parts of YouTube SEO are making a good title with a proper keyword placed at the start of the title and a video description where you want to include your target keywords at least once. Description is not as important as title in search terms, but has a weight of its own and you should not stuff too many keywords you are targeting into description, it should feel natural.

Third attribute in the SEO segment is the least important but can make a difference and that is tags. Unless they are using some kind of browser extension, nobody can see your video tags, but that doesn’t mean you should not put them. They bring more relevance for YouTube algorithms to sort out where your video belongs.

Not a bad strategy for more YouTube views is also connecting with other YouTubers that do similar content. You don’t need to be just a competition, you can work together and it might benefit you both. Now that only works if you are on the same level of YouTube exposure. But if some well established YouTube channel can help you out, by no means say no.

Another strategy to get more views is to funnel your viewers to other of your videos with cards and end screens. You can suggest during one of your videos to users to check out some other of yours videos or at the end of the video suggest other mostly similar videos that might be interesting to your audience and that way keep them engaged with your content.

Good way to make some extra views is to create a blog connected to your videos. Since for the majority of time you will have to write a script or an outline for your video, it’s easy to expand that to a blog post to cover those who search on Google or other search engines and you can put your video into a blog post for those who like to listen more than read.

One thing many people often skip over in promotion of their videos on YouTube is making a good Thumbnail. Best way is to check other videos about the subject you are talking about and how their thumbnails look like. Check the ones with most views and engagement and make a similar thumbnail, if it worked for them then there is no reason to overcomplicate things. If you don’t find a video that stands out than you have room to make a better thumbnail and draw more views to your video and beat the competition.

And last advice but not the worst one, but rather the obvious one. Spread your video on social media, whatever you are using. Period.

Instagram is a must for a business. With 1 billion people using the platform each month and at least 200 millions people visiting at least one profile daily, there is really no reason why to skip Instagram in your business plans. So here are some strategies for your Instagram growth.

Post consistently

Without consistent posting you might not engage the audience enough to gain constant following. And if you do post often, then stop for some reason you will confuse your followers and might start losing them and eventually they might forget about you overall even if you get back on regular posting after a dry period.

Use scheduling tools

This is connected with the first strategy. If you have trouble posting regularly, maybe it is time to use some tool that will post instead of you. You can set a schedule for the whole month and relax, not worrying about keeping your Instagram posting consistent.

Give Instagram Live a chance

Some stats say that 82% of people would rather watch a live video than to see a post. So why not give it a try. Long time ago it was said in the SEO world that content is the king. Well in Social world Video is the queen it seems since Instagram really loves it and even it’s algorithm will favor businesses that use this feature by boosting their organic engagement and making their profiles easier to discover.

Partner with other brands

Two heads are better than one. One of the better strategies on instagram is to connect with a similar brand and try to push marketing plans together. When you connect with a similar brand, you are exposed to their followers who might be interested in your products, and vice versa. Connecting two similar brands with products in similar niche and making a marketing campaign together might help both brands to catch a larger audience.

Run contests

If you want to get bigger exposure to your brand, a good idea is giving incentives to your followers by running a contest and in the end giving away rewards. People love gifts and free stuff and just for that only they are willing to give an extra friend tag, reshare a post or give some post a like. Without that extra incentive which in longer run doesn’t really cost a brand a lot, has a possibility to grab a bigger reach of new people who might become new followers or get more activity from people who are already following the brand.

Instagram stories

Same thing as Instagram Live, the Stories should be your friend because more than half a billion people use Instagram Stories every day and one third of those are related to businesses. Stories started growing in popularity and using them with your brand gives another way to engage with your audience. And the best part about stories is that they are really easy to do – a quick video or an image that will be live for 24 hours.

Make your Instagram page cohesive

Keep your page posting looking like they really belong to the same brand. If you shift your style with every post you make about your brand, you will lose the cohesiveness with your posts around your brand. Your followers will expect a certain style throughout your brand and you might confuse them. That is of course if you are not launching a new product that requires a new style, but even then you need to stick with that new style you have chosen for your new product.

Use the hashtags

Instagram posts that use hashtags get 12-13% more engagement when compared to those without any hashtags. They help your post to fit into a certain category and they are more easily discovered. Only problem with hashtags is they quickly lose the exposure they give you due to high volume of posts coming all the time, so they are good for 24-48 hours before something else in the same category is pushed forward in trends. So this is connected with the strategy of posting often.

Pay to play

While Instagram for growing business organically is a viable option, of course there is a pay to win option too. Since Instagram is a Facebook  company their ads work pretty much the same. You can for a certain budget target a specific audience and without too much problems get exposure you want for your brand. Sure organical traffic is great, but if you want faster results targeted ads can do miracles.

Last year at the Google Marketing Live event, Google introduced two image driven ad tests. Gallery ads for Search campaigns weren’t giving good results so it will be removed this summer, but Discovery ads finished their testing and are now available to all advertisers globally.

Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers.

If you’ve failed to notice ads in Discover feed yet, that’s because Google is treading very lightly here. Google machine learning is used to determine when to serve a Discovery ad that will deliver the best results on the campaign objective, and the results continue to improve.

When Google introduced the Discovery campaign, it said that the Discover feed has more than 800,000 monthly users. Now, Google is spreading its usage across the YouTube, Discover and Gmail surfaces to claim a combined audience of 2.9 billion people. In comparison to Facebook shared platforms, they reported 2.99 billion monthly active people.

Discovery campaigns aren’t just another effort by Google to move beyond search intent and deliver audience connections throughout the funnel, they give Google an entrance into working with social budgets and teams. Which team is ultimately responsible for Discovery campaigns will vary, but in many cases agencies and companies will have search, display and now social teams with a hand in Google Ads campaigns.

How to set up your Discovery ads? There are two ad formats in Discovery campaigns – Discovery carousel with multiple images and Discovery ads with single image. For the images, Google can scan your website and find the ones with proper dimensions, or you can upload your own. Google’s creative guide gives advice – aspirational imagery and copy is crucial.

Discovery ads in combination with responsive search ads serve up to five headlines and descriptions automatically. Google will also automatically choose call to action in your ads from ten options unless you choose for yourself. Based on geographic targeting, Google will show weekly impressions.

Keep in mind that this is one of Google’s automated universal campaign types, so smart bidding is required and Frequency and Ad Rotation are not available for this campaign type and also choose an average daily budget at least 10 times the value of your target cost-per-action (CPA) bid and wait for at least 40 conversions before making changes to your campaign.

A lot of people will say that during the COVID-19 pandemic the usage of the internet went up to the skies since everyone was stuck in their home and consuming online content. With that many assumed that search traffic exploded also, which is not really the case because the use of the internet does not refer exclusively to online searching but also a wide array of activities like video streaming, virtual meetings, gaming or social media.

But that also doesn’t mean that online searches didn’t go up in this period, especially in categories of health, news and other relevant industries. That as a result had the drop of searches to other things like nonessential business websites and small businesses from both paid and organic search results.

This means that SEO looks very different depending on the industry, since if you have a for this period very relevant and essential business, then SEO was very important for you to push you up over the other competitors in the selective fields. On the other hand if you were running a nonessential business you would feel a huge drop in the visits and thus the SEO then didn’t matter anyway. And all that situation made a lot of small businesses close their doors.

On the positive note, even though the COVID-19 is still trending, it will not do so forever in the search terms. Evergreen questions your customers have will remain relevant long after the pandemic is over.

There is one thing about SEO that people usually don’t think of. SEO is not just about getting traffic to your site, it is about getting qualified traffic. That means that visitors who are getting to your website are looking for what you have to offer in the forest of trending topics and all your hard done SEO over a long period of time made your content stand out with authority on a certain topic. Search engines don’t offer your content for visitors just because you have it, they give it because they think you have something good to offer.

During this pandemic period and economic crisis on the rise, SEO is super important for small businesses. This is mostly because the people want to support small businesses during economic crises as they usually get punched hardest. All the big corporations can usually survive by scaling down and the small business version of scaling down is usually closing down. Thus it creates a sense in the community that if everyone is in financial problems, people will rather give their money for a product or service they need to a local small business and help them out, than giving money to a big corporation who usually fires people to scale down.

And this is where the SEO for small business pays off more than usual because it gives them a competitive edge.

The “new normal” that was brought to us during the April COVID-19 peak forced everyone to quickly go to battle mode against the unexpected challenges and adjust our lives accordingly. As May is coming to end, the situation is getting better and businesses are starting to get back to their feet.

Advertisement business also felt the pandemic impact and marketers across all industries were also pushed to their limits to invent new ways to push their ads in this unusual time when a whole new way of how we search and when we search the internet became standard. Many are still adjusting to these rapid changes in our industry, but the data does look promising. As of early May, PPC campaigns appear to be recovering from the shock of COVID-19.

While many advertisers still are not receiving the same results that they had in March, most are beginning to show some improvement. Specifically, starting the late of April, paid search conversions rebounded to about 89% of their pre-COVID levels. Advertisers on Bing saw less of a drop initially but saw similar recovery in late April.

Our internet usage has skyrocketed, as we work, learn, and stay connected at home more. According to the researches, people are consuming 70% more content online. Advertisers are finding a quickly growing audience with Google Display ads and YouTube, even if most of that time is spent off the SERP.

COVID-19 has limited traditional retail and made ecommerce essential for most people. But small businesses online advertising have done particularly good during April, as their largest competitors like Walmart and Amazon have struggled to manage the high number of orders and have pulled most of their ads from Google. Facebook shared its Q1 2020 performance and reported healthy growth made by increased ad sales despite the pandemic. Facebook noted that as a result of COVID-19, the costs of Facebook ads took a decline in the last three weeks of March and have remained low since.

At the same time, people started to use social media a lot more to stay in contact with their families and friends. People began to use WhatsApp, Facebook, Facebook Messenger, and Instagram, helping Facebook grow its active user base to a new record of 2.6 billion monthly active users.

While it may be a long road back to normal, there’s been new hope for advertisers that are finding more customers online than they were in the early days of this crisis.

Many marketing accounts have seen a steady decline in conversions because it is not the best time for individuals or companies to purchase a specific product or service, but you still need to continue the marketing for the future, collect data to use later. Since people might not be interested now, but remembering your brand and what you have to offer might stil be in the mind after the crisis is over.

With YouTube traffic increasing during the pandemic time, video campaigns in Google Ads can be a cost-effective way to maintain branding if your budget has been reduced.

1. Try out those too-long videos for YouTube ads

You do not need to have a 30-second video to run successful video campaigns on YouTube like you would do on Facebook or Instagram. People go to YouTube to watch videos, and you can use longer video content.  This is where TrueView discovery ads can really help. YouTube is still a search engine and after Google, the second-largest search engine to be exact. People use YouTube to try and find answers and solutions to any questions or problems they may be having. Advertisers who want their content to be at the top of the YouTube search results can run TrueView discovery ads to try and get their video as the top spot.

Discovery ads can help push and build your brand. The image above is showing what your ad may look like on YouTube search results, and that is where TrueView discovery ads can really be good. Research what problems or questions your audience is asking. Target those terms with TrueView discovery campaigns if you have the video ready to offer up a good solution that can help your target audience.

2. Build new custom intent audiences

If you still want to spread your reach beyond the YouTube search results, you can still use audiences to target your TrueView in-stream and discovery ads. And for YouTube advertising, it does not get any better than custom intent audiences. For YouTube ads, you can create audiences based off of search terms people have typed into Google. The keywords will be broad match related, but it will show a level of intent.

3. Lighten up your CTA extensions

YouTube’s call-to-action extensions are only available for video ads running TrueView in-stream campaigns. Advertisers have the option to add a a call-to-action button as well as headline to their in-stream ad. The call-to-action extensions will still be visible alongside the video ad, even if the user decides to skip the video ad.

We can assume most people go to YouTube to be entertained. It is probably not the best thing to push your “Buy Now” CTAs unless you are selling an essential item that is in demand. But if you are using YouTube ads to build brand awareness easier commitments, like “Learn More”, “Read More” or “Visit Site”. This can help build more engagement and potentially drive more traffic if the user feels they do not have to commit to anything.

4. Make sure your video content is quality

If you are softening your approach with your targeting, you better have the video content to back up that approach. Video production doesn’t have to be expensive. Many have cameras on our phones that can compete on a quality level with most of the videos you see on YouTube. In combination with some inexpensive video editing tools and you can create many great quality videos very easy. Reach your audience on YouTube now and convert them later.

Both strategies, SEO and PPC cost money to get traffic to your site. The difference is that for SEO you pay people to get your website free organic traffic. But problem is that happens over time. It may take a year for results to show. For PPC, you pay the service provider, you pay for ads and you get immediate results. This might give a certain feeling that PPC is the way to go. But SEO experts think otherwise and that the best way forward is to use the two together.

Good things about PPC

  • You can pick your keywords and build the ad around it
  • PPC generates immediate traffic and gets you instant exposure, possibly on the first page of search results.
  • You can target people who are searching for similar products.
  • You can choose the time, geographic location and position on the page.
  • You can target geographic locations and track data.

Bad things about PPC

  • You pay for every click. People may simply click through without any intention of buying.
  • PPC results show up in search results and it faces stiff competition
  • There is no guarantee that even finely crafted ads can lead to conversions.
  • Your ad, and therefore your company, is visible so long as you have an ongoing PPC campaign. Suspend it, and you go off the radar.
  • PPC does nothing to enhance your reputation

Good things about SEO

  • Search engines rank your website based on your search engine optimization strategies. Some visitors may prefer such listings to PPC and are more likely to click through, especially when they wish to obtain more information.
  • Even if you suspend SEO operations for a while, your presence is there on search engines.
  • Keep pushing it and SEO will result in the increasing volume of organic, convertible traffic. Plus, you establish a robust online presence and reputation and keep improving with the passage of time.

Bad things about SEO

  • It requires a good  website to serve as the base of SEO operations.
  • It is not easy to get to the first page and the first five at the top of it. It is much harder to keep that position.
  • It takes time ranging from 6 months to a year for your site to show up on the first page of search results and if you are not doing it alone, you are paying SEO people to keep working on your website regardless.

Mixing SEO and PPC

SEO is excellent and so is PPC. The smart thing that expert marketers do is to mix the two together. PPC gives you analytics on keyword performance and keywords used in searches. So use that data for improving your SEO keyword content. Or vice versa, SEO experts are likely to conduct research and then decide keywords for the SEO campaign. Use those keywords in your PPC campaigns because these keywords have been clicked and converted. Lets say you start a PPC campaign. Visitors search using keywords and your ad shows up and they click through. You get data on their behavior on your website and that helps you to modify websites to lead to longer, better engagement.

Analytics show results of pages that generate most revenue. You can focus on these pages as well as others that need improvement. Keyword research tools can maybe help you make an educated guess about which keywords to use in your SEO, but PPC reports are data driven. You can create SEO plan using keywords that have actually delivered traffic. Which is actually showing us that it might be best to use PPC first to get raw data and quick results and then use that data to build your website for a long run results of SEO building.

Organic reach of Facebook posts has been going down in percent for year, there is simply too many posts to show on someones timeline before it get crowded. So if you are running a Facebook group or a page, your post will probably reach something around 1-5% of your membership which is kinda a bad if your business is made around your followers looking at your posts actually.

One quick, easy, and affordable way to do that is to boost your organic posts through a sponsored post or better called – boosted post.

What is a Facebook sponsored post?

It is pretty much a already created post on your page that you push to more people from your follower list. How many, it is up to your budget. If you want your organic post on your Facebook business Page to get more visibility and to reach bigger audiences, you can promote your post. Your post will be seen by more people, can help drive more awareness and user engagement as well as possibly impact your website traffic if there is a link in the post you are promoting and boost your conversions too.

There are two ways you can boost a post directly through your organic post which is the easier way or through a Facebook Ads Manager, which needs a little bit of knowledge.

When you click on the Boost Post, you will get more options to chose, like audience which can be one of the already standard ones that Facebook will give you like audience that already likes your Page (that is the part when you want to reach your page fans, at least more of them), or your can target broader with people who like your page already plus their friends or totally new audience that you will create. You can also chose you budget, the time lenght of your promotion and ad placement. Facebook will provide you with the most basic options with too many complicated choices.

If this is your first time running an ad on Facebook, you will need to add your payment information such as a debit or credit card before you can activate your boosted post. Otherwise, if you used it before, Facebook will have it stored.

Set up through Facebook Ads Manager

If you have some Facebook advertising experience, head over to Facebook Ads Manager and set up a campaign with any campaign objective that makes sense for your boosted post goal. You can still use existing post just this time you will have more detailed options to chose from.

While there are countless ways tactics, one way we set up sponsored posts through Ads Manager is in retargeting campaigns, where we are reaching warm audiences that have not yet converted.

Facebook sponsored posts vs. traditional Facebook ads

Facebook sponsored posts are very easy to use, especially if you are a small business owner or an individual with small or no Facebook Ads managing experience. These are also effective for short term runs, going from one to seven days in duration, where traditional ads can run long term pretty much until you stop them or ran out of budget.

Another benefit of choosing a sponsored post is that you can do it for a very low cost. With an only $1/day ad spend minimum on boosted posts, you can begin reaching people. Of course, the more budget you have, the more users you will reach. Sponsored posts are primarily effective in driving brand awareness and engagement.

A traditional Facebook ad campaign and ads are set up in Ads Manager, where you can use a lot more features, see reporting and make further optimizations. Traditional Facebook ads provide you an option to select a campaign objective, such as awareness, website traffic, event attendance, engagement, mobile app installs, leads or conversions. You can also set more advanced targeting options with inclusion and exclusion audiences, utilize bidding strategies and optimization strategies.

There is much more flexibility in Facebook Ads Manager, which is useful to give it a try if you want more control. However, if you are just looking to quickly and easily gain more traction on your organic posts, sponsored posts may better suit your needs.

If current crisis showed one thing in the business aspect of any type of business that can have this as an option, is that it is good to have a online store. It doesn’t matter if you are small owner or a big business, online ordering and selling became the norm and will stay long after this Covid-19 crisis is over. Those who were used to online shopping before, quaickly adapted but many who didn’t use online stores had to get familiar with it for the first time and probably going to keep them using in future. And that spike in online traffic is a sign for all businesses to get serious and invest in the online store, not just website.

So now is a great time to talk about the process of building an ecommerce website from early research to what you need to make things happen even if you already have a website.

Building an ecommerce website from scratch

If you know already what you want to sell and what you want your ecommerce business to be called than lets start from the begining.

Step 1: Make sure your domain is available

Now, what you need to do is check if your desired domain name is available. You can check that on websites like Godaddy.com. If the domain you want is available, great if not, browse the recommendations and select one that fits best. But if you are planning to use some paid website builder like Shopify, Squarespace or WordPress.com you can use their domain buying service which makes all process a little easier.

Step 2: Check out the search volume for products you want to sell

Use tools like WordStream’s Free Keyword Tool to see how often consumers are using Google and Bing to search for products that you are going to sell. That of course is only if you are going to rely on Search engine optimization for consumers to find you. Search volume is not relevant if you are going to use paid adverts.

Step 3: Figure out how you’re going to grow

Now it’s all about putting together an online marketing strategy. If you have the online store now, it is a waste to just leave it for people to find it when you can push it in front of them. There are two methods, Organic search marketing also know as SEO, it’s a free but slow process and it focuses to drive you store and the keywords of the products to the first page of Google (second page drops by 90% of traffic) to get good traffic to your website. Benefits of SEO advertising is free, the shoppers find you and it generates a lot of visits.

Second method is Paid search advertising. Done right, organic search marketing will get your ecommerce website in front of high-quality prospects and attract a lot of traffic. But here’s the problem, that is a long, labor-intensive process. With paid search advertising, commonly known as PPC or pay per click, you can get your message in front of those high-quality prospects quickly. But it will cost you since in difference with SEO, all those product keywords you want to people to look for, now you will pay to send your products in front of people who would be interested in those keywords. Benefits of PPC is that it drives results quickly, attracts high quality prospects and it scales easily to target more people.

Under paid strategies falls also Paid social media advertising. Having your ads on platforms like Facebook and Instagram. Because these platforms have access to an enormous amount of user data, they enable their advertisers to target prospects with incredible precision. Benefits of social media ads is that you can reach far more people with very precise targeting and ads usually cost less than Google ads.

Step 4: Build your ecommerce website

Last step when you did a research on other aspects of your online business is to actually make a ecommerce website. Best way is to use some of the paid options like Shopify, Squerespace or WordPress WooCommerce since they already come with done solutions for many things your website needs to do, like themes, plugins, card processing.

Ecommerce can seem little overwhelming, so it’s best to make a plan what you want from your online business and hire someone to build you well functioned online store since you will save a lot of time and nerves.

For some years now, mobile advertising has become a game changer in the advertising business. In 2017, desktop advertising has been surpassed by mobile advertising and at that moment nobody really know how far it can go. But 2020 came and mobile ads became a force to be reckon with even with the COVID-19 pandemic shaking the whole marketing industry. First estimates were going with the number around 75% of advertising will be mobile by 2022., but current situation will probably change things a bit, but keeping in mind these figures, the best thing to do would be to understand the reality of it and work to implement mobile advertising strategies for your own business because the new marketing king is on throne.

Mobile advertising explained

To simply put into words, mobile advertising is advertising meant for mobile devices such as smartphones and tablets and the power of personalization, mobile advertising has reached big success. It has provided agencies, marketers and brands a unique way to connect with users in different ways than the usual traditional means.

Mobile advertising is so good because of the nature of the targeted user device. It is very easy to pick your target audience and be sure that your message is being delivered to their devices making way for targeted communication which makes mobile advertising delivering good effectiveness.

Types of mobile advertising

  • Twitter: Promoted accounts, tweets and trends
  • Facebook & Instagram: Images, videos, interstitial ads, carousel ads
  • Pinterest: Awareness campaigns, traffic campaigns, engagement campaigns
  • LinkedIn: Display ads, dynamic ads, sponsored content, sponsored in-mail, text ads
  • Snapchat: Snap ads, sponsored lenses, sponsored and on-demand geo-filters

Effective mobile advertising strategies

If text above didn’t make you think about going full on moblie advertising, maybe a number will. Mobile advertising market is expected to exceed $200 billion globally. All brands and businesses that want to lower their cost of advertising but also be sure that their advertising gets maximum leads and conversions are working with effective mobile advertising strategies. But problem with mobile advertising is that many users don’t want to see ads on their mobile devices so they are using services to block the standard ads, so it’s up to marketers to come up with ads that are more engaging toward users so their ads strategies actually makes some effect.

  • Customization of ads for the target audience – most basic yet the most effective strategy for mobile advertising. Dynamic Creative Optimization lets you do just that. One can easily create multiple versions of an Ad, specifically targeting them for the targeted audience.
  • Mobile-preferred ads – people are spending more time online actively engaging with news and video content during 2020 because of the COVID-19. If you really want to get your audience for sure conversion, mobile-preferred ads are your choice. These ads are aimed at users searching from their mobile phones.
  • Ecommerce mobile ads – people want to be seamless and quick in their online shopping and mobile advertising is highly effective for eCommerce brands.
  • Use ad extensions – ad extensions are not just a great way to get an edge on the competition but are also very helpful in increasing an ad’s CTR.
  • Enable calling = Cheap conversions – by including your business phone number on the ad, you make it easy for your target audience to call you instantly and eventually cut down on the cost of conversion.
  • Mobile ad gamification – games are really engaging and are capable of driving solid conversions, so you can implement ad gamification to your ads and make them more effective.
  • Incentivize your ads – anything which falls in the range of discount, free shipping, or a voucher.