Google Ads feed management, Google Marketing Platform, Removing content from Google & More – [MMC-6]
Monday is finally over, Tuesday is here, enjoy the coffee.
Looks like today’s going to be a Google News Video day 🙂
Google Ads Help: Simplify product feed management
While the coffee gets prepared here’s a little learning session on Goole Ads Feed Management
Google Marketing Platform: L’Oréal Taiwan Case Study
L’Oréal, the world’s largest beauty company, wanted to ensure its marketing budget was being used effectively and reaching the right people. The marketing team used Google Marketing Platform and Google Cloud together to predict which customers would be most likely to purchase in stores and then reached those customers with advertising campaigns. Watch the video to learn how L’Oréal used machine learning to help grow its offline sales. – Google
Removing content from Google
Daniel Waisberg, Search Advocate at Google, goes over different ways to remove content from Google Search including the Search Console Removals tool, permanent removals, and other solutions.
Understanding Google’s Smart Shopping Campaigns
Smart Shopping campaigns combine existing product feeds with Google’s machine learning. Unlike standard Shopping campaigns that show ads on Google Search and search partners, Smart Shopping campaigns also show ads on the Display Network, YouTube, and Gmail. – Practicalecommerce
Amazon Mario-themed boxes
Amazon is randomly shipping products in Mario-themed boxes. They’re limited-edition boxes, and even buying Nintendo gear won’t guarantee you one. – Engadget
Microsoft Advertising New Promotion Extensions
Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in the United States. – Search Engine Roundtable