On-page SEO is the process of optimizing a single page on your website. This is not to be confused with on-site SEO, which is the process of optimizing an entire website.

However, these two types of optimization are not mutually exclusive.

It’s also important mention the difference between on-page SEO vs. off-page SEO.

Off-page SEO is nothing more than another way to say link building. While on-page SEO is the foundation you need to rank, you’ll usually need a substantial off-site SEO plan to acquire backlinks to your pages and website as a whole.

Why is On-Page SEO important?

On-page SEO is crucial to do because it will help search engines like Google comprehend what your website and its content is all about. It will identify whether the content posted is relevant to all searchers’ queries, which is what can make or break your rankings.

Today, we can see that Google is now better with its complex algorithms and even understands the users look into when typing.

E-A-T content

E-A-T is a great way to organize your thoughts and content to make it more effective. It stands for Expertise, Authoritativeness,

Trustworthiness, which are the three main aspects Google raters and users would use to assess the entire webpage.

So when designing your webpage and writing content, try to follow the E-A-T order and put it into your SEO strategy.

Title tags

A title tag is an HTML tag which is located in the webpage’s head sections. These are what provide the context of what that particular content or webpage is about.

Furthermore, it’s features on the search engine results pages, seen as a clickable link.

Meta description

You’re probably already familiar with the wonders of meta descriptions, existing even during the early years of SEO.

These descriptions or meta tags can give you the opportunity t talk about what your content and webpage is in a short text. It’s displayed below the title of your page in search engine results pages.

SEO Writing

SEO writing is advantageous for both search engines and your readers. And no, it isn’t just about filing in your content with main keywords then filling out the blanks right after. You DON’T produce content just for the sake of it.

Doing content audit

It helps evaluate if your existing content accomplishes goals and gains ROI, identifies if your contents’ information is accurate and up to date, as well as helps you see what content works best for you and the webpage. Overall, content auditing helps with your strategies and should be done regularly.

Short conclusion

When it comes to optimizing your website, you have to make sure that you have the knowledge and dedication to do so.

Not only should you focus on one aspect of SEO, but in all, especially with on-page SEO. Through updating your website and following the right tips, you can begin reaching goals for your website now.

This is the kind of change that won’t get any press. It’s just too small, but this is the kind of change that I like. If you’ve ever been in an older Google Ads account you know there can be a lot of stuff floating around.

What you can do in your Campaigns and Ads tabs?

The Campaigns and Ads tabs are the two locations in your account where you’ll spend a lot of your time.

Here are just a few of the things you can do in these locations:

• See everything, from costs to clicks, at a glance.
• Sort campaigns and ads based on budget, clicks, and other statistics.
• Make direct changes to your campaigns and ads when you click the pencil icon.
• Drill deeper to the settings or keywords associated with a campaign or ad.
• Make changes to multiple campaigns or ads through the Edit drop-down menu

Sort Campaigns Six Different Ways

The tool tip pointed to a little icon with an up arrow and down arrow. It’s just to the right of your campaign names in the leftmost navigation pane of the UI (if you’ve minimized this you will need to expand it).

Following options are:

• Alphabetical – Nothing fancy here. Just A-Z or Z-A
• Cost – High to low or low to high
• Status – This is the most sophisticated, offering Enabled to Removed or Removed to Enabled. It looks like Paused falls in the middle either way
• Conversions – High to low or low to high
• Impressions – High to low or low to high
• Budget – High to low or low to high

Short conclusion

These options give you a way to float your more important campaigns to the top for a given task. Sorting by Cost high to low will show you the campaigns spending your money the fastest.

Sorting by Enabled to Deleted allows you to keep all that old crap “visible” in your data table (for filtering, YoY comparisons, etc.) without making the campaign navigation a total disaster.

300 words? 800? 1,600? What is the SEO “sweet spot” to make sure your blog post ranks high in search results?

Questioning the relationship between the length of a blog post and search result ranking implies that Google sets a minimum word count for blogs. Yet, no such standard actually exists.

Let Search Intent Be Your Guide

Knowing how long your content should be depends strongly on what is typical for the industry you are writing for, and what fulfills the intent of the search query.

Does the intent behind a keyword require long-form content to answer? If so, write long-form content. But, maybe, the intent is better answered in less text and more images.

If that’s the case, then optimizing your images for SEO and reducing the number of words on your page is the best answer.

Quality over quantity

Too many people put too much of an emphasis on the average word length for articles and the misunderstood importance of having more than a certain number of words on each page to rank well.

Sure, it’s important to have some substance (and length) to the piece, but it’s not worth publishing a 2,500-word redundant review of a movie talking about the main character’s bad hair and foul language four different ways throughout the entirety of the content.

Give users what they want regardless of how many words it takes to say it.

Don’t just focus on written page copy

Even a great video should be accompanied by well-written text that explains the video, it’s concept and goals, and any other resources that may improve the content to better help the user.

Some content is easier to digest in the written word. But other content is more suited to visual and needs imagery or video. Sometimes, audio files will be the best type of rich media.

When you use visual or audio content, be sure to accompany it with written content that can connect the dots and make sense of everything on the page, as well as help users find your content.

Short conclusion

If you’re worried about hitting an ideal blog post length for SEO, then you’re missing the point entirely.

Your goal should be to supply the best, most useful (and optimized) version of content for your target audience that matches their intent.

Google has confirmed that it has fixed the indexing issue that began on Thursday night. Search Engine Land was first to report the new issue of new content not being indexed by Google.

Later Google confirmed the issue on Friday morning saying “We’re looking into a new indexing issue that started escalating 6 hours ago.

The issue is unrelated to yesterday’s outage and we’re working hard to resolve it. We’ll update this thread when we can provide more information.”

Two and a half days later, Google confirmed the issue has now been resolved. It did seem Google mostly fixed the issue on Friday but Google didn’t confirm the issue to be fully fixed until today.

Google said “This issue has been resolved — thanks for your patience! Wishing you all a great week.”

Google had an indexing issue with new content on May 22nd and resolved that on May 23rd. It is believes that specific issue was an issue with Google’s indexing queue being backlogged and having to clear out. It is not clear why this new issue was different.

Just last month, Google was plagued with de-indexing issues across the Google index. The Search Console reports had lost data as a result and the cache is not right.

In addition, Google had an issue with selecting the right canonical URL and also had an indexing issue with Google News. It has been a tough couple of months for Google search.

Why we should care. If your site depends on getting traffic for breaking news, fresh content or needed old URLs refreshed yesterday – you were kind of out of luck.

It is amazing how dependent so many sites are on Google for a traffic source. Of course, this is where you want your other traffic sources to step up, including social media, direct traffic, email, ads and more.

Source: Search Engine Land

One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain traffic from such a search term.

Coincidentally, one of the worst things with PPC advertising is that the same thing can happen. This is because it allows competitors to bid against your brand name to take away traffic that should be rightfully yours.

Own your brand name

It doesn’t always seem logical to bid on your own brand keywords, but it’s a good way to protect your brand name and to regain the clicks you’ve lost when a competitor’s ads show up under your brand keywords.

In some instances, it takes another company buying your branded keywords to remind you that you forgot to bid on your brand name to begin with.

Reach out to competitor

it is sometimes best to reach out to the competitor that is bidding on your brand name. They understand the implications of what you are doing and also understand that you are very likely to defend your brand name, by creating a PPC campaign for your brand name in response.

CPCs will increase due to this, which will not benefit either party. Reaching out to the party is almost a ‘truce’ to prevent any negative implications from occurring, due to the original targeting from the competitor.

Launch a trademark complaint

If you have a trademark and your competitor is using it in their ads, submit a trademark complaint and Google will disapprove their ads. If authorized to do so, agencies can do this on behalf of the trademark owner.

There is a strong possibility your competitors either won’t notice their ads have been disapproved, or won’t realize they can still bid on your keywords, meaning they stop appearing for your brand terms. A kind of win by default, but a win nonetheless!

Start bidding for your own brand name

If the competitor refuses to take down the PPC campaign, then you next best bet is to react and bid back. Set up your own campaign and compete for the traffic that your competitor is trying to steal away from you.

This should:

• Raise the CPC, hopefully deterring the competitor from competing
• Reduce the CTR of the advert, and resultant traffic the competitor is gaining
• Also allow you to show a different result than your homepage, which might be good for new releases or special offers

Short conclusion

Competitors bidding on your brand terms is allowed and so potentially unstoppable. However if it happens to you, there are several steps you can take to minimize, if not remove, this risk.

It’s important to weigh all the pros and cons before taking the plunge. Remember to do your research prior to taking this dark route.

Google recently had trouble with indexing new content but that was successfully resolved. After that Google Search Console was affected by indexing bug.

The important thing was that the issue was resolved in search results, so your pages are indexed even if Search Console isn’t saying so.

One and a half month later there was another problem with Google and indexing.

According to Barry Schwartz from Search Engine Land Google indexing bug is back. We transmit his text.

This morning, Google fixed a bug that affected its ability to index new content. Well, right now, that bug is back.

New content not being indexed. Try finding content from large news publishers that are always pushing out content, and you won’t be able to find anything if you filter by results within the past hour.

Here is an example for the Wall Street Journal:

Fix coming? We have notified Google of the issue and expect this to be resolved soon. Last time this took Google several hours to resolve.

For many business, especially online retailers, Facebook ads are a highly effective and relatively cheap way to drive new sales.

While Facebook campaigns might seem easy considering how lucrative they can be, it does take detailed research, a deep understanding of your target audience and non-stop optimisation to find the ads and audiences that pay.

Less is more

Facebook recommends 90 characters for your post text, 25 characters for your headline, and 30 characters in your newsfeed description. However, according to AdEspresso, shorter is better. After reviewing over 37,000 Facebook ads, they recommend 5 words for your headline and 15 words in your post text.

Clearly tell your customers what you want them to know with one simple call to action. Ensure it stands out and is easy to read.

Include people

People buy from people. So, including pictures of people in your ads is likely to win over the hearts and minds of your audience.

One better is to include imagery of people who are related to the demographic and interests you are targeting, so your ads have a familiar feel to your audience. A genuine smiling face can go a long way!

Align your ad with your campaign landing page

Consistency is key when it comes to branding. When your customer clicks on your ad through to your website, you want the messaging, look and feel and overall quality of the experience to match.

Ensure your colour scheme, imagery and writing style is consistent.

Use geographic targeting

To save money on bidding, set up ad sets according to geographic target areas. Ideally, each ad set should just target one geographic area because the cost per click can vary greatly.

By separating different geographic targets from the start, you can adjust your bids accordingly. Bid higher where it makes sense and use other geographic areas on a seasonal basis or exclude them entirely.

If you are targeting just one country, keep in mind that ad sets can also target cities or zip codes.

Experiment with ads

Instead of just choosing news feed right-column ads or going for all news feed ads, split test the different ad placements.

If you have one campaign with news feed right-column ads, as well as desktop and mobile ads, run a placement report to find out how they perform.

Short conclusion

If you are just starting out with Facebook ad campaigns and have limited marketing collateral, this post should serve as a road map to put you in the best position possible using only what you already have.

You must have wondered at least once: „How much should I pay agency for running my Google Ads?

Pay per click and particularly Google AdWords have become essential tools for businesses wanting to increase the traffic to their website in order to generate new sales or leads.

Many small businesses do not understand the technology; finding PPC jargon and the account set-up increasingly complicated.

Small businesses that don’t want to invest in PPC training, should consider employing a specialist PPC agency to set-up and manage their account(s) professionally.

Why is it a good idea to take an agency?

Google is there to make Google money, so if you do not fully understand principles and techniques such as “Quality Score”, bid management, targeting, conversion optimisation, remarketing  etc, you may find that you are paying more than twice the price for each click, and what’s more, each conversion, sale or lead, could be costing you more than you are actually making!

There are two main types of PPC management service available to small businesses:

• Managed account with separate ad spend and monthly management fee (often with a set-up cost)

The most common PPC service is the managed account, where the agency charges a separate monthly management fee from the cost of the clicks, which are itemised and charged separately.

In many cases, you will be asked to pay the ad spend cost directly, so you will be charged by direct debit or credit card for the amount you spend.

• Fixed price packages, with all-inclusive clicks and management fees (sometimes with a set-up cost)

The all-inclusive packages tend to be aimed at smaller companies that want to spend less than £1,000 per month for everything.

This service is often offered by larger Google Partners (such as Yell), who have hundreds or thousands of clients, spending only a few hundred pounds each per month.

Short conclusion

In selecting your price, you need to look at your situation from every angle. Stand your service in front of a full-length mirror (metaphorically speaking) and scrutinize every flaw and shortcoming. Make a list of its best features.

Have you ever gone to a certain website, and then waited entire eternity for that website to load? Me too, and that happened to me few times.

When that happen to me, I lose interest in that page and in the future I will run away from that page.

Do you know that research says people will wait just two seconds for your website to load?

A mere two seconds.

Think about it in terms of a race: If you’ve ever watched swimming or sprint event, a two-second differential can actually seem like a long time. Swimmers in a 200-meter event are attempting to shave fractions of a second off their race times; two seconds can mean the difference between first place and 16th place.

For all the good SEO you might have, and for all the top rankings you may have achieved, if your visitor leaves before they’ve seen your valuable content or feature-rich website, what good are those rankings to you, anyway?

In 2019, site speed is the name of the SEO game.

If your website doesn’t load in the time it took you to say that, you may have just lost the race, even if you have a top Google result. And, in the long run, your website’s ranking could start to decrease based on your poorly performing website speed.

So it’s no surprise that Google has been measuring the speed of your site, and using that in their ranking algorithms, since 2010.

More recently, in 2018, the speed of your site on/for mobile devices became a much more important signal, too. They understand that a good user experience is a fast user experience.

Everybody wants a faster web, even Google

Speed isn’t only good for users – it’s good for Google, too. Slow websites are often slow because they’re inefficient. They may load too many large files, haven’t optimized their media, or don’t make use of modern technologies to serve their pages.

That means that Google has to consume more bandwidth, allocate more resources, and spend more money.

A faster web is better for users, and reduces Google’s operating costs significantly. Either way, that means that they’re going to continue rewarding fast(er) sites.

Short conclusion

If you want visitors in 2019.; you need to have fast website. If you are looking for ways to speed up the game, Google offers you some of the best resources on optimizing your website.

There are also a variety of tools available for measuring and monitoring the speed of your site.

Writing a copy for ads can sometimes be hard and boring. While almost any ad copy you write will probably be okay, that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns.

The best performing Google Ads copy is always developed with some fundamental classic marketing and advertising principle in mind.

The principles that have proven themselves effective over time (meaning multiple generations) all share two important characteristics:

• They derive from a fundamental understanding of human psychology.
• They transfer easily when new platforms and technology emerges.

Why is your offer relevant and valuable to your audience?

With a product like a diet soft drink, the angle to mothers may be that it’s part of a healthy lifestyle for not only their kids, but for themselves.

For college grads still working off the freshman 15, on the other hand, the value may be that it has fewer calories. If they’re already living a lifestyle of beer and ramen noodles, every little bit helps, right?

Take only what the intended audience will give you

Even if you compete with Walmart – and your prices are actually lower than them – they’re fundamentally too big, too well established in the mind of the consumer, and will ultimately win that battle of perceptions.

As an advertiser, you must find your opening in a competitive market in order to properly position your product or service in an ad. There’s always some opening that gives you an advantage.

Be empathetic

Think about your own behavior as a buyer. Ultimately you’re more likely to buy from someone who has demonstrated they understand your needs and make it easy for you to meet them.

Empathy is admittedly an overused term in the marketing world, but it’s also an underutilized practice.

What exactly are you presenting to your audience?

The offer of your ad needs to answer one question: What are you selling? Our hypothetical offer is a diet soft drink; easy enough, right? But in these days of differentiation, anything you can add to make your offer more unique will draw eyes away from other ads and onto yours.

Does your soft drink have fewer calories? Use recycled plastic? Is it cheaper? The more you can set yourself apart, the better.

Short conclusion

Following these principles when drafting your ad copy will ensure your ads are relevant and compelling to your target audience.

Remember that when users are searching on Google, they are also doing other things, like checking text messages, worrying about what to make for dinner, or planning a date night.