Author: Adaxa Web

GA4 User Interface, Stop Words in SEO, Image Link Building & More – #23

Published: 30 November 2020
Written by Adaxa Web
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New week, new coffee 🙂

Today’s holidays follow:

  • Computer Security Day and Cyber Monday – Worldwide, 
  • National Mousse Day in USA,

Have a Mousse day ….here are some lates Marketing news:

GA4 User Interface

Modifying Events in the GA4 User Interface

Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data show exactly as they need it. – Kristaseiden

 

Stop Words in SEO

75 Stop Words That Are Common in SEO & When You Should Use Them

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? – Hubspot

 

Google Impression Shares

The Comprehensive Guide to Impression Shares

Impression share is an ad metric that compares the performance of your ads against the performance of other ads in its category. This is calculated by comparing its total number of impressions to the number of impressions that it has the potential to receive. – Hubspot

 

Image Link Building

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in! – Moz

Google Ads Editor

Google Ads Editor v1.5 Adds Improved Filtering, Image Extensions, Detailed Recommendations & More

Google released a new Google Ads Editor release the other day, it is version 1.5 and with it comes a bunch of goodies. The big changes are improved filtering options, support for image extensions, more detailed recommendations, and so much more. The previous update was in July for version 1.4. – Seroundtable

Google Contextual Links, How to Work for Google, Twitter Account Verifications & More – [MMC-22]

Published: 25 November 2020
Written by Adaxa Web
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Enjoy midweek with AdaxaNews fresh cup of news

Today’s holidays follow:

  • Independence Day in Suriname, 
  • Tie One On Day in USA,
  • and also one of the most important ones, Blase´Day in USA

To celebrate this last one, we’ll try to make you unimpressed as possible 🙂

So…. Marketing news:

Google Multiple Contextual Links

Google confirms web stories as featured snippets are not a great experience for searchers.

Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. – Searchengineland

 

How to Work for Google

Google wants you to complete simple tasks for hard cash in its new app.

If you’ve ever wanted to work for Google, now’s your best chance. The company has a new app called Task Mate that lets you earn money by completing tasks such as taking pictures of storefronts or recording short voice clips. – TheNextWeb 

 

Twitter Account Verifications

Twitter is Bringing Back Account Verifications

Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going forward. Searchenginejournal

 

Twitter dislike button

Twitter ‘exploring’ adding a dislike button or downvote system

Twitter is currently “exploring” adding a dislike button or some kind of downvoting system, presumably à la Reddit, announced the company’s product lead on Tuesday. The potential change, confirmed Twitter, is part of a larger effort to make Twitter a place amenable to more nuanced conversations. – Mashable

 

 

Google My Business Posts

How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings. With so many features, working with GMB can get overwhelming. One feature worth using: Google My Business Posts. Posts give you the ability to promote your brand, services, products, events, and offers. Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected. – Searchenginejournal

YouTubeAds, Instagram Branded Content Ads, Content Marketing Trends & More – [MMC-21]

Published: 24 November 2020
Written by Adaxa Web
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Tuesday Morning, things look much better with Coffee

Today’s holidays follow:

  • National Sardines Day in USA, 
  • Unique Talent Day Worldwide

So show your talent and don’t forget to eat your Sardines 🙂

Let’s open a new can of …. Marketing news:

YouTube Ads

YouTube is Showing Ads On Non-Monetized Channels?!?

YouTube is running ads on non-monetized channels, but the creators aren’t receiving a share of ad revenue. – Searchenginejournal 

 

Instagram Branded Content Ads

Instagram advertisers can now create Branded Content ads without creators having to post organically first. Branded content ads on Instagram have been around since June 2019. With the new workflow, advertisers request ad creation access from creators. After a creator approves the request, they’ll then be notified to approve or decline branded ads that appear from the advertiser under the creator’s handle. In Stories, Branded Content ads can now include tappable elements — mentions, hashtags, location. –Searchengineland 

 

Content Marketing Trends

7 Content Marketing Trends to Watch in 2021

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. –Wordstream 

 

Google Data Studio

How to Get More from Google Data Studio with SEMrush [Webinar]

Joing our next webinar and learn how you can make the most of Google Data Studio to get advanced SEO insights and generate better reports. -SearchEngineJournal

 

Google Ads Video Action Campaigns

Video action campaigns help drive conversions. Learn how to set up your campaign, set the right bid & budget and build your Video action ad. – GoogleAds

 

As if International Sardine Day isn’t enough in these crazy times, there’s more – Somebody came to an Idea how to drive Traffic by uploading an 1 hour long video of Jerusalema, so If you practice your moves without hitting the repeat button all the time – Finish your sardines and start working on your dancing skills 🙂

 

 

Facebook Ads for Local Businesses & Split Testing, Link Building Tools, Video Editing & More – [MMC-20]

Published: 23 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Enjoy Monday’s Coffee

Today’s holidays follow:

  • St. George’s Day in Georgia,
  • Labour Thanksgiving Day in Japan,
  • National Eat a Cranberry Day in UK and USA,

For us in house the most important holiday today is National Espresso Day celebrated in USA and Adaxa.

Let’s enjoy it together:

Facebook Ads

Facebook Ads for Local Businesses: A Framework for More Revenue

In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, package your offer and convert the customers you attract, and retarget people who don’t immediately convert. – SocialMediaExaminer

Link Building Tools

The 10 Best Link Building Tools for 2020

When it comes to running a link building campaign, using the right tools can make your life a lot easier. While there are hundreds of link building tools marketed to SEOs, the most effective ones help you streamline the process to remove the need to carry out what would otherwise be manual tasks. – Semrush

Facebook Split Testing

What it is and How to Use it to Improve Your Ads

With all the factors that go into setting up effective Facebook campaigns, it is crucial that digital marketers are isolating variables to run successful tests and properly assess performance to make data-driven decisions. Facebook split testing allows you to compare the success of said variables to execute strategy optimizations. – Metrictheory

 

Video Editing Software

Free Video Editing Software For E-commerce Videos

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. – NeilPatel

 

Google Analytics 4

Google Analytics 4 Events – How to track them

Google Ads Insights, Video action campaigns, Facebook Lawsuit, Google on iOS & More – [MMC-19]

Published: 20 November 2020
Written by Adaxa Web
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Enjoy today’s Coffee

Today’s holidays follow:

  • USA National Absurdity Day & National Peanut Butter Fudge Day also in USA

Join our fresh dose of Digital Marketing News :

Google Ads Insights

Google Ads Insights Page Beta Rolling Out To Some

The Insights page makes it easy for you to explore insights and emerging trends based on your business, Google said. It is now going to be rolling out over the next few weeks, available in the United States, United Kingdom, Canada, and Australia. – Seroundtable

 

Google Ads Tutorials

Google Ads Tutorials: Creating Video action campaigns

Video action campaigns help drive conversions. Learn how to set up your campaign, set the right bid & budget and build your Video action ad. – Google

Google on iOS

iPhones just got more helpful with Gmail, Drive and Fit widgets

When iPhone 12 was released a few weeks ago, we launched helpful widgets for your favorite Google apps on iOS. Over the next few days, we’re adding more for Gmail, Drive and Fit—and Calendar and Chrome widgets are on their way too. – Google Blog

 

 

Facebook Lawsuit

Facebook Files Lawsuit Over Cloning of Instagram Accounts

The social network accused Ensar Sahinturk of using automation software to scrape Instagram users’ publicly visible information and create a network of clone sites, or websites that copy and display profiles, posts and other information from Facebook or Instagram – AdWeek

 

Youtube Audio Ads, Google Chrome, Microsoft Advertising Insights & More – [MMC-18]

Published: 19 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Enjoy today’s Coffee

Today’s holidays follow:

  • National Soup Day in Germany,
  • International World Philosophy Day,
  • National Carbonated Beverage With Caffeine Day – in USA

Join our fresh dose of Digital Marketing News :

Youtube Audio Ads

Reach more music fans

To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube. Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering your message. The visual component is typically a still image or simple animation. – Google

 

Google Chrome

A faster Chrome, for everything you need to get done

Today we’re offering up our final Chrome release of 2020. The updates can help you get things done this holiday season (and beyond), so you can make life’s work a bit smoother and reclaim precious time. – Google

 

Microsoft Advertising Insights

Retailers are more prepared for a second lockdown

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade France from GroupM / WPP. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020. – Microsoft

 

Google Analytics 4 and Google Tag Manager

How to Track Events with Google Analytics 4 and Google Tag Manager.

When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial. – AnalyticsMania

 

Google’s New Frontiers virtual live stream

 

Apple App Store, Google Ads, Amazon Pharmacy, Google Discover, Twitch Ads & More – [MMC-17]

Published: 18 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Welcome to  Wednesday’s Marketing Coffee

Today’s holidays follow:

  • Remembrance Day in Croatia,
  • National day in Oman and Latvia,
  • Independence day in Morocco

Let’s browse the fresh Digital Marketing News :

Apple App Store

Apple will reduce App Store cut to 15 percent for most developers starting January 1st

On Wednesday, Apple announced a reduction to its longstanding App Store commission rate, one of the most substantial changes to how iOS developers earn money in the history of the iPhone maker’s digital app marketplace, as part of a new program for small businesses. The new App Store Small Business Program, as it’s called, will allow any developer who earns less than $1 million in annual sales per year from all of their apps to qualify for a reduced App Store cut of 15 percent, half of Apple’s standard 30 percent fee, on all paid app revenue and in-app purchases. – TheVerge

 

Google Ads

Google Ads Automatically Changing Some Campaigns Without Documenting In Change History?!?

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center” and because of that, the changes were being made. – Seroundtable

 

Amazon Pharmacy

Amazon Pharmacy Opens for Business

Amazon on Tuesday announced that it’s getting into the online pharmacy prescription business in a big way. The e-commerce giant revealed it’s setting up a new drugstore on its platform, Amazon Pharmacy, that will allow customers to complete a pharmacy transaction on their desktop or through the company’s mobile app. – EcommerceTimes

 

Google Discover

How to Rank and Drive Traffic

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or golf. – Ahrefs

 

Twitch Ads

Twitch Begins Beta-Testing Multiplayer Ads

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads. – Adweek

Scaling Your Agency, Google Cloud, Google Ads, Twitter Carousel Ads & More – [MMC-16]

Published: 17 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Morning Marketing Coffee it is

Today’s festive in:

  • Bhai Tika in Nepal,
  • Homemade Bread Day in UK,
  • National Baklava Day in USA,
  • International Students Day in Philippines

Let’s browse the fresh Digital Marketing News :

Scaling Your Agency

Why Scaling Your Agency Faster Makes Things Easier

Have you reached a point where you’re not sure what comes next for your agency? Are you looking for new ways to grow or afraid your agency is growing too fast? Hitting a crossroads is normal, but when you set yourself up with a solid base, you’ll find it easy to choose the right path for your agency to take. – Jasonswenk

 

International Students’ Day

International Students’ Day: In pursuit of freedom

On November 17, 1939, in Prague, a chemistry student named Jaroslav Franc woke up to blasts of machine gun rounds and nearby shouting. His college building was being stormed by Nazi soldiers, who were retaliating against Czechoslovak students for their repeated revolts against the current Nazi occupation of their country. – Google

 

Google Cloud

What was new with Google Cloud in October

Fall weather, pumpkin patches, and a socially distant Halloween greeted many of us here in the U.S. last month. On the collaboration front, we announced more features and a new home that puts all of your Google collaboration tools in one place. Here’s more on that, and other highlights you might have missed from Google Cloud in October. – Google

 

Google Ads

Google Ads wants advertisers to give broad match another shot

Grow your business with broad match and Smart Bidding – What consumers want and how they’re searching for it is constantly changing. This makes it more difficult for you to anticipate every possible search that’s relevant to your business. For example, searches for “support local businesses” have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search.  – Google Ads

Google The Update Show

Gordon Ramsay talks about Marketing – What businesses can learn from Gordon Ramsay

Google’s Head of Creator Marketing for EMEA Shar Caesar Douglas talks to Gordon Ramsay, Michelin-starred chef and television personality, about how to develop a business strategy centered around video. They discuss Gordon’s journey on YouTube and what brands and businesses can learn from his success. – Google 

 

Twitter Carousel Ads

Twitter Debuts Carousel Ads With Up to 6 Images or Videos

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. Carousel ads are designed to help businesses more effectively reach their goals by engaging potential customers with a new and interactive ad format. – Searchenginejournal

 

Google Analytics 4 Install, Web Design Mistakes & More – [MMC-15]

Published: 16 November 2020
Written by Adaxa Web
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Monday Morning Marketing Coffee begins 🙂

Today’s festive in:

  • Independence of Cartagena in Columbia,
  • Revolution Day in Mexico,
  • Mother’s Day in North Korea,
  • National Button Day In USA, – If you have Koumpounophobia, this isn’t the holiday for you. Koumpounophobia is the fear of buttons!

Let’s browse the Digital Marketing News section:

Install Google Analytics 4

After the recent Google Analytics 4 update an apparent push to get people using it, you may be wondering how to actually set it up correctly? – Measureschool

 

Web Design Mistakes

If you value your blog, you’ll have to see these advices  – 43 Web Design Mistakes You Should Avoid – Dailyblogtips

 

Monetize Your Web Traffic

For novice and experienced publishers alike, monetizing website traffic can be challenging. In this article, we’re going to look at three proven and time-tested methods you can use to monetize your site and create a real online business. – Monetizemore

 

Youtube Ads

Little bit older Video, but everything in it stands today.

YouTube Ads Beginner to Expert in 1 Video –  Billy Willson

Googlebot News, Google Ads Keyword Forecast Tool, Apple Search Ads & More – [MMC-14]

Published: 13 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Little bit later coffee than expected, end of the week usually is like that, one has to prioritize and prepare your campaigns for the weekend.

Today’s International Kindness day 🙂 don’t forget to be kind, every day, not just today.

Morning Marketing Coffee no. 14 begins with:

Googlebot Begins Crawling With HTTP/2 Protocol

Googlebot can now crawl with HTTP/2 protocol beginning November 2020. Google Developer pages updated to reflect change.

“…starting November 2020, Googlebot may crawl sites that may benefit from it over HTTP/2 if it’s supported by the site.

This may save computing resources (for example, CPU, RAM) for the site and Googlebot, but otherwise it doesn’t affect indexing or ranking of your site.”  – Searchenginejournal

 

Google Ads Keyword Forecast Tool

Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media. – Searchenginejournal

 

Private Blog Networks

A private blog network (PBN) is a network of websites that place a high quantity of links to another website. These link networks consist of low-quality links designed to manipulate search engine rankings. – Semrush

 

Advertisers Apps

5 Channels App Advertisers Should Have in Their Mix

While there are a plethora of avenues available for app advertising, we’ve narrowed it down to the highest-intent and quality channels for you to explore. – Metrictheory

 

Afterwards we just dug into our trenches and started optimizing our campaigns, so enjoy your weekend and #staysafe