Enjoy Monday’s Coffee

Today’s holidays follow:

• St. George’s Day in Georgia,
• Labour Thanksgiving Day in Japan,
• National Eat a Cranberry Day in UK and USA,

For us in house the most important holiday today is National Espresso Day celebrated in USA and Adaxa.

Let’s enjoy it together:

Facebook Ads

Facebook Ads for Local Businesses: A Framework for More Revenue

In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, package your offer and convert the customers you attract, and retarget people who don’t immediately convert. – SocialMediaExaminer

Link Building Tools

The 10 Best Link Building Tools for 2020

When it comes to running a link building campaign, using the right tools can make your life a lot easier. While there are hundreds of link building tools marketed to SEOs, the most effective ones help you streamline the process to remove the need to carry out what would otherwise be manual tasks. – Semrush

Facebook Split Testing

What it is and How to Use it to Improve Your Ads

With all the factors that go into setting up effective Facebook campaigns, it is crucial that digital marketers are isolating variables to run successful tests and properly assess performance to make data-driven decisions. Facebook split testing allows you to compare the success of said variables to execute strategy optimizations. – Metrictheory

Video Editing Software

Free Video Editing Software For E-commerce Videos

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. – NeilPatel

Google Analytics 4

Google Analytics 4 Events – How to track them