We had to take few days off for

• some site redesign
• wrote some interesting articles, started building Online Advertising Platforms base
• had some SSL issues we still work on

But we aren’t giving up on our #AdaxaNews Morning Marketing Coffee, so let’s get back to it, as usual:

Today’s observances follow:

• International Day of Persons with Disabilities – Worldwide, 
• National Roof Over Your Head Day in USA

Both very important things. But let’s continue with our Digital Marketing News,

Google’s New Frontiers

Google’s New Frontiers virtual live stream

The New Era of Digital Marketing -Paul Coffey
Planning – Minai Bui
Advanced TV – Marielle Mindlin, Vincent Prinseau, Marie Meyerie (IT), Franziska Kallé (DE), Lina Pesch (DE), Camille Yemsi (FR), Silvia Benito (ES)
Audio – Kathleen Moroney from Red Apple, Natalie Bennett, Elizabeth Elsner, Melodie Zhu, Joined by Josh Woodhouse from Acast, Marielle Mindlin, Vincent Prinseau, Michael Wilhelmus (EN), Marie Meyerie (IT), Franziska Kallé (DE), Lina Pesch (DE), Camille Yemsi (FR), Silvia Benito (ES)
Digital Out Of Home – Paul Cocks joined by Gavin Wilson from VIOOH and Kate Tovey from JCDecaux
Advertising in a Privacy first world – Nicola Roviaro

LinkedIn Events

LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn offers an elegant solution to driving registrants to your events and webinars with LinkedIn Events.  – PPCHero

LinkedIn Events – Overview
The LinkedIn Events feature provides members with an easy way to create and join professional Events that interest them, such as meetups, online workshops, seminars, and more. LinkedIn members can use the feature to find and join communities, grow their business, network with others, and learn new skills. – LinkedIn

Affiliate partners

Common types of affiliate partners

When starting an affiliate or partner program, one of the first challenges to tackle is identifying what types of affiliate partners to go after. With recruitment being the most time-consuming part of running an affiliate program, it’s better to plan your targeting carefully. – Supermetrics

Google Analytics 4

Creating Events and Conversions in the GA4 User Interface
Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you want it. It is also a great way to be able to create more specific conversion events as well! – Krista Seiden

Are you ready to implement it?
You’d better be, since phasing out of Universal Analytics is a question of time (years rather than months, though). So before the sun sets on Universal Analytics, let’s consider why we should all implement GA now. – IIH Nordic