Online Advertising Platforms
Before you dig into choosing which Marketing platform you want to spend you money on, make sure you know your product or service. Get to know your audience is the first step in developing a successful Marketing Strategy. Use your data to create a perfect buyer persona – after that, you can easily decide where your clients may be at the time.
Let’s list the
Top Players in the Advertising Game
Needles to say, the biggest market share is in their hands – the undisputed ruler of Online Advertising. Having not only Search, but Display, Video & Mobile advertising reach. Local Ads trough Google My Business….
All Youtube video ads basically go through Google Ads platform, but as the largest Video Advertising platform it deserves a special attention. Perfect for Brand Awareness but new campaign types can reach even deeper funnel audience.
Facebook ads are more like display ads than search ads. They should be used to generate demand, not fulfill it. Having a large user base and great knowledge about their preferences – This is a great lead generator tool
Owned by Facebook, Instagram Advertising goes trough Facebook Business Manager. Reaching more visual Audiences browsing trough pictures.
Formerly know as Bing Ads – having it’s own charm but loosing grip on Search since the user base is getting smaller. But there’s Display -s like Microsoft’s consumer properties, including Xbox, MSN, Windows OS, Microsoft Edge and Outlook.com
On of the most expensive PPC platforms around – But if you know your audience – LinkedIn can do wanders for your business. Where else can you target professionals by job title, function, industry, and more? Reach decision makers.
With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action.
Similar to how Google search works, when you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts – these are considered Amazon ads. There are so many more Ad and Bidding options on Amazon PPC and if you take their ever growing user base – Future looks bright for Amazon Ads
These are the top performers – used by wast majority of Companies to reach out and find the right Audience for their Business.
We will get back to them later.
But what about other, less know platforms? They too make money…. So we are attaching an Google Sheet filled with all the Advertising Platforms we could find
Digital Advertising Platforms Sheet
If you notice some Platforms that we missed out – Please let us know – the idea is to have a most extensive PPC Advertising Platform Base