Search Console

Facebook Polls, Google Stadia, Twitter Ads, Facebook buys Kustomer, Search Console – #AdaxaNews-27

Published: 8 December 2020
Written by Adaxa Web
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Categories: AdaxaNews

Good Coffee to you all,

Today’s observances follow:

  • National Brownie Day in USA,
  • Day of Finnish music in Finland

Enjoy your brownies and sing along, Digital Marketing News follow;

Facebook Polls

How to Create and Use Facebook Polls
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence – NeilPatel

 

Google Stadia

Stadia is a cloud gaming service developed and operated by Google. It is advertised to be capable of streaming video games up to 4K resolution at 60 frames per second.

Google Stadia is now available in eight more European countries
Google has switched on Stadia in eight more European countries. Residents of Austria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland will be able to start using the game-streaming service over the next day or so as Google rolls out access. – Engadget

 

Twitter

Twitter Ads introduces Frequency caps
Frequency caps on Twitter allow you to optimize ad delivery to maximize reach against your target audience at the optimal exposure level. Whether its brand lift or offline sales impact, Frequency caps can help you optimize your campaigns to deliver efficient business outcomes through better control over impression delivery and target audience reach over extended periods of time. – Twitter

 

Facebook buys Kustomer

Facebook acquires Kustomer, a CRM start-up
Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support. – Facebook

 

Search Console

Daniel Waisberg talks about how to use Search Console for nonprofit organizations. With Search Console you can better understand how you’re performing in Google Search and see what you can do to improve your apprentice and drive traffic to your website.

YouTube Metrics, Google Ads News, Google Search Console – #AdaxaNews-25

Published: 4 December 2020
Written by Adaxa Web
No comments
Categories: AdaxaNews

Friday coffee is usually the sweetest one

Today’s observances follow:

  • National Dice Day & National Cookie Day in USA

With coffee and cookies lets roll the dice, Digital Marketing News follow;

YouTube Metrics

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this is not true. – Wordstream

 

Google Ads News

Inspire consumers as they “window shop” with Discovery ads for the holidays
As shopping behavior shifts in new ways this holiday season, more consumers are finding gift ideas in their favorite personalized feeds—while exploring Web Stories on Discover, watching product reviews on YouTube, or checking the latest holiday deals in Gmail. In fact, 91% of Google feed users say they took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds. – Google Ads Blog

Stay on top of trends with the Insights page
Consumer behavior continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pajamas, and sleds in the past month–and queries like “online gift” have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we’re rolling out the Insights page as a beta over the next few weeks, available in the United States, United Kingdom, Canada, and Australia, with more countries to follow. – Google Ads Blog

The auction insights report expands to Report Editor
The auction insights report makes it easy for you to compare performance with other advertisers who are participating in the same auctions that you are. To date, these insights have only been available at the account level, making it difficult to evaluate your cross-account performance in a single view. To make this easier for you, auction insights are now available in Report Editor at the account and manager account level. – Google Ads Blog

 

Google News

Google News Showcase Search Console Filters & More Features
Google News Showcase was officially announced last October as an experience for publishers to show news in Google. Well, now it is expanding in many ways including paywalled content for free, a News Showcase panels from suggested publications, News Showcase will expand to show on news.google.com and on Discover. And most exciting for me is that News Showcase metrics will come to Google Search Console. – Seroundtable