Good Coffee to you all, today’s observances follow:
- Wright Brothers Day in USA,
- National Maple Syrup Day also in USA,
Enjoy your day and lets dive in, Digital Marketing News follow;
Instagram Stories Analytics
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. – Wordstream
Google My Business Video
Google My Business Video Maker Is Okay But Not Great
Google launched a free and easy to use video maker tool within Google My Business. The videos come out okay but it wouldn’t be something I share on my home page of my web site. But that being said, it is something maybe some small businesses would showcase. You can access this tool at marketingkit.withgoogle.com/videomaker. – Seroundtable
Google Chromecast
Google’s latest Chromecast is finally getting Apple TV+
If you’re a Google TV user who’s been dying to watch some Apple TV+ content, I have some good news: an Apple TV app is finally coming to the latest Chromecast in “early 2021.” As noted by Google in its announcement post, that will make the Chromecast with Google TV “one of the only streaming devices will all the major video subscriptions.” Apple TV+ was pretty much the only one left. – TheNextWeb
The retweet is back, baby
Twitter announced Wednesday that it will cease prompting users to quote tweet in lieu of the standard retweet. That’s right, you can now retweet — without first adding a comment — to your heart’s content (just like you always could). According to Twitter, the initial hope was that asking people to add their own words to a tweet would lead to “more thoughtful amplification” on the platform. Unfortunately, as the company noted in a Dec. 16 thread, that didn’t really happen. “The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters,” wrote Twitter. – Mashable
Google Analytics 4
Google Analytics 4 Conversion Tracking + Purchase Ecommerce Tracking
LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
Common types of affiliate partners
Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you want it. It is also a great way to be able to create more specific conversion events as well! – 
Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data show exactly as they need it. – 
From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? – 
Impression share is an ad metric that compares the performance of your ads against the performance of other ads in its category. This is calculated by comparing its total number of impressions to the number of impressions that it has the potential to receive. – 
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in! – 
Google released a new Google Ads Editor release the other day, it is version 1.5 and with it comes a bunch of goodies. The big changes are improved filtering options, support for image extensions, more detailed recommendations, and so much more. The previous update was in July for version 1.4. – ![Youtube Audio Ads, Google Chrome, Microsoft Advertising Insights & More – [MMC-18]](https://adaxa.agency/wp-content/uploads/2020/11/18.png)
To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube. Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering your message. The visual component is typically a still image or simple animation. – 
Today we’re offering up our final Chrome release of 2020. The updates can help you get things done this holiday season (and beyond), so you can make life’s work a bit smoother and reclaim precious time. – 
In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade France from GroupM / WPP. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020. –