Good Coffee to you all, today’s observances follow:
- Wright Brothers Day in USA,
- National Maple Syrup Day also in USA,
Enjoy your day and lets dive in, Digital Marketing News follow;
Instagram Stories Analytics
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. – Wordstream
Google My Business Video
Google My Business Video Maker Is Okay But Not Great
Google launched a free and easy to use video maker tool within Google My Business. The videos come out okay but it wouldn’t be something I share on my home page of my web site. But that being said, it is something maybe some small businesses would showcase. You can access this tool at marketingkit.withgoogle.com/videomaker. – Seroundtable
Google Chromecast
Google’s latest Chromecast is finally getting Apple TV+
If you’re a Google TV user who’s been dying to watch some Apple TV+ content, I have some good news: an Apple TV app is finally coming to the latest Chromecast in “early 2021.” As noted by Google in its announcement post, that will make the Chromecast with Google TV “one of the only streaming devices will all the major video subscriptions.” Apple TV+ was pretty much the only one left. – TheNextWeb
The retweet is back, baby
Twitter announced Wednesday that it will cease prompting users to quote tweet in lieu of the standard retweet. That’s right, you can now retweet — without first adding a comment — to your heart’s content (just like you always could). According to Twitter, the initial hope was that asking people to add their own words to a tweet would lead to “more thoughtful amplification” on the platform. Unfortunately, as the company noted in a Dec. 16 thread, that didn’t really happen. “The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters,” wrote Twitter. – Mashable
Google Analytics 4
Google Analytics 4 Conversion Tracking + Purchase Ecommerce Tracking
![Google Contextual Links, How to Work for Google, Twitter Account Verifications & More – [MMC-22]](https://adaxa.agency/wp-content/uploads/2020/11/22.png)
Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. – 
If you’ve ever wanted to work for Google, now’s your best chance. The company has a new app called Task Mate that lets you earn money by completing tasks such as taking pictures of storefronts or recording short voice clips. – 
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going forward. 
Twitter is currently “exploring” adding a dislike button or some kind of downvoting system, presumably à la Reddit, announced the company’s product lead on Tuesday. The potential change, confirmed Twitter, is part of a larger effort to make Twitter a place amenable to more nuanced conversations. – 
Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings. With so many features, working with GMB can get overwhelming. One feature worth using: Google My Business Posts. Posts give you the ability to promote your brand, services, products, events, and offers. Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected. – ![Google My Business in 2020, Whatsapp tools, Google Carousel & More – [MMC-7]](https://adaxa.agency/wp-content/uploads/2020/11/7.png)
2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. – 
Google seems to be testing another form of carousel feature in the Google Search results. This one is called “short videos” and was spotted for a search on recipes by Saad AK on Twitter. – 
WhatsApp introduced new storage management tools to help its users clear space on their smartphones. –