Good day to you people,

Today is a festive day around the world,

• Youth National day in East Timor,
• Chicken Soup day in USA,
• Tempranillo Day in UK,

For those celebrating, best of wishes, but we need to get back to our Morning Marketing Coffee News overview, here’s whats cooking today:

Microsoft Advertising Podcast

The Download Episode 3: Change is the only constant in marketing

Change is the only constant in marketing and just when marketers thought they understood third party cookies, those are about to crumble. So what will a post-cookie world look like? – Microsoft Advertising

Google Ads Hidden Agendas

From Conspiracy Theories to Hidden Agendas: Why Google Ads is Limiting Your Query Data – Brad Geddes

Blog Analytics

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working? – Hubspot

Amazon Sponsored Brand Videos

Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers

More than one-quarter (26%) of Sponsored Brands spend on Amazon in Q3 was invested in video ads, as the format rises in popularity compared to static ads. So finds Tinuiti in its Amazon Ads Benchmark report for the third quarter of 2020, exploring the popularity and performance of video ads. – Marketing Charts