Google is making ready to roll out a brand new feature which will permit users to post comments on search results.

This feature was discovered in an official Google help document that explains how users can leave comments and browse comments from others.

In addition, there’s additionally a page dedicated to comments inside the search contributions section of users’ Google profiles. According to that page, users are able to add comments to sports games while they’re live. Google’s official help page states, “You will be able to leave comments on things you’ve looked for on Google.”

That may indicate that Google intends to roll out the commenting feature to more of the content also. Comments aren’t yet available Google search results, however the feature is clearly being worked on and can probably be accessible in the near future.

How to Leave Comments in Google Search?

When commenting is formally available in search results here’s how it’ll work, in line with Google’s help page.

Leaving a comment:

• Head to Google.com or open the Google app.
• Do a search.
• Inside overview box, press or click ‘More.’
• Press or click Comments and then Viewers.
• Press or click Add a public comment…
• Enter your comment.

Comments can not be left anonymously, thus users will need to be logged in to their Google account. It will be doable to delete comments when publishing them. Users also can browse all comments left by others, also as rate them with ‘like’ and ‘dislike’ buttons.

This will be a noteworthy feature to keep a watch on as it still evolves. It may add a totally new part to Google search if it’s extended to a lot of varieties of content.

PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches are issued for those versions of PHP afterward date, creating those sites less secure moving forward.

That could mean a loss of traffic and a ranking nightmare for WordPress websites still working with those recent versions of PHP within the event of a vulnerability.

When are Security Updates Ending?

Security updates for PHP 5.6 is ending on December 31, 2018.

Security updates and patches for PHP 7.0 are ending on December 3, 2018.

Why is Security Support Ending?

Security support for every version is scheduled  to last a restricted amount of years when it reaches what’s called end of Life (EOL). At this time there’ll be no additional security enhancements created for it, whether or not a vulnerability is discovered.

According to the official PHP web site, this is what EOL means:

All websites are needed to upgrade to the most recent version or risk becoming prone to hacking events.

What if You Fail to Update PHP?

All websites that fail to upgrade to the most recent version of PHP are insecure and at risk of hacking events once versions 5.6 and 7.0 enter their end of Life (EOL) time. this suggests that whether or not security vulnerabilities are discovered, no one can create a patch to repair the vulnerabilities in versions of PHP.

Additionally, several plugins, themes and WordPress itself can eventually stop working with these versions of PHP.

If you run a WordPress web site, the foremost prudent action to require is to upgrade to the most recent version of PHP.

How to check which Version of PHP is in Use?

The easiest way to tell is to log into your hosting board and notice a link to a part centered on PHP. There are on-line tools that may tell you however it’s best to log in on to your board and check it yourself.

There also are plugins that may tell you what version you’re working with. for instance, the WordPress phpinfo() plugin is a simple to use plugin that may tell you which version of PHP your WordPress website is working with. Once you recognize that version of PHP you’re website is running on, you’ll be able to take away the plugin. as an alternative you’ll be able to contact your hosting provider’s support and raise question identifying that version your website is working with and directions for a way to upgrade.

How to Upgrade PHP From 5.6/7.0 to Latest Version?

Step one – Backup Your website

It is vital to keep a copy your WordPress website. the simplest way to make it is with the UpDraftPlus plugin.

Step two – Check Plugin Compatibility

Make sure all of your plugins are updated to their latest version. Also, the update should have happened inside the previous couple of months to no longer than a year.

If the plugin has not been updated for a  while, visit the plugin’s authors online page and verify if the plugin is compatible with the most recent version of PHP (PHP 7.2).

If the plugin isn’t compatible then switch to the foremost popular and recently updated plugin that will do the same stuff. you actually shouldn’t be running any plugin that isn’t compatible with the most recent version. Poorly maintained plugins are often security risks.

Step three – Upgrade PHP Version

Log in to your internet hosting board, notice the PHP section and upgrade the PHP version for your web site. If this can be to difficult then contact your internet hosting support for some help.

Read the details of PHP support at the official PHP online page

https://secure.php.net/supported-versions.php

Facebook is taking steps to cut back the reach of populistic and provocative content.

In different words, Facebook’s news feed algorithmic rule are going to be demoting what’s usually observed as clickbait. This was declared in a very blog post written by Mark Zuckerberg within which he details the ways in which Facebook are going to be handling problematic content going forward.

Zuckerberg refers to clickbait content as “borderline.” It doesn’t quite break Facebook’s rules, however it will result in a poor experience for users.

Users have interaction more with borderline content compared to alternative kinds of content, Zuckerberg says. Even though users say that they don’t just like the content they’re going to keep engaging with it. The solution Facebook has come back up with is to delegate borderline content.

“This is a basic incentive problem that we can address by penalizing borderline content so it gets less distribution and engagement. By making the distribution curve look like the graph below where distribution declines as content gets more sensational, people are disincentivized from creating provocative content that is as close to the line as possible.”

Here is the graph that Zuckerberg is referring to:

Facebook can utilize AI systems to observe borderline content in order that it may be featured less in users news feeds. These distribution changes also will apply to content shared in Facebook groups.

Zuckerberg says his company determined that reducing the reach of borderline content is the best answer, instead of changing the principles on what’s allowed to be posted.

Going forward, publishers have to watch out that their content doesn’t come upon as sensationalist or it’s going to be penalised.

When doing a piece of writing, for instance, ensure the most content delivers on what people would expect when reading the headline.

Google revealed a blog post regarding fighting piracy that connected to a PDF report. The PDF report discusses a ranking change signal. Google’s report reveals that it uses this change signal to rank sites lower. This text reviews the limited known change of google signal for website demotion in rank.

The topic of negative ranking signal isn’t mentioned usually a lot. If you search regarding ranking signals you’ll notice articles regarding ranking signals that facilitate a website rank. However rarely can you discover a piece regarding what negative ranking signals are.

Negative ranking signals have historically been thought of to be things like links to bad sites. Linking to sites in unhealthy neighborhoods have also been thought of to be a negative ranking signal.

As Google started focusing on user expertise, alternative signals like slow page speed became negative ranking signals. Nearly any positive ranking signal can be same to become a negative ranking signal.

Thus, if quick page speed could be a positive ranking signal then a slow page speed could be a negative ranking signal. In different words, a negative ranking signal will be one thing as same as the opposite of a positive ranking signal.

An argument will be created that the shortage of a ranking signal isn’t a negative ranking signal. Many sites rank lower that don’t have any SSL certificate and also are filled with advertising.

And that’s what makes this specific negative ranking signal stand out. It’s not the other of a positive ranking signal. It’s a negative signal all by itself.

It is pretty rare for Google to expressly discuss a real negative ranking signal. That is what makes this document therefore attention-grabbing. This signal has been mentioned within the past inside the context of torrent sites and quickly forgotten.

After all, what do torrent sites must do with net promoting, right? Wrong. there’s plenty here that’s of interest to the SEO community. Google’s document states that DMCA reports filed against an internet site count as a negative ranking signal. It additional states that the more DMCA reports Google receives the lower a website can rank.

This is what Google says:

“Demoting Infringing Websites

In addition to removing pages from search results when notified by the copyright owners, Google also factors in the number of valid copyright removal notices we receive for any given site as one signal among the hundreds that we take into account when ranking search results.”

This establishes that DMCA reports are a negative ranking signal. It also states that the number of reports creates an increasingly stronger negative signal.”

“…sites for which Google has received a large number of valid removal notices appear much lower in search results. This “demotion signal” amplifies the power of DMCA takedown notices, because each delisted URL can have an effect on the entire domain.”

The concept of a demotion signal has not been discussed a lot in SEO community except in the case of torrents. But a demotion signal can have a wider and bigger impact than just torrent related piracy.

Read Google’s PDF document here

https://www.blog.google/documents/27/How_Google_Fights_Piracy_2018.pdf