Adwords scripts for beginners
Even if you’re just beginning to dip your toes into the waters, there are some fantastic free AdWords scripts out there that any account manager can copy/paste, tweak slightly, and start using in their accounts right away, without any coding experience!
How to setup AdWords Script
First, how do you set up a script in your AdWords account?
Navigate to the Bulk Operations section of your account, then to the Scripts section:
Next, either copy/paste a pre-written script OR (advanced) try writing your own!
Give your script a name.
Authorize your script by selecting “Authorize Now.”
ALWAYS Preview the script before running.
Which scripts to create:
Script 1 – Quality Score tracker script
Quality Score is an incredibly valuable health metric that helps you understand how Google evaluates the relevancy of your keywords and ads within your account.
Making strategic changes to keyword organization, landing page experience, or ad copy messaging can lead to increases in Quality Score and correlating decreases in actual cost per click.
Script 2 – Pause keyword with 0 impressions script
In the chaos of launching new campaigns, expanding keyword sets, and adjusting bids frequently to hit performance goals, there’s inevitably keywords in your account that don’t generate a single impression.
Rather than keeping them around and taking up space, this script can be schedule on a monthly or quarterly basis to trim out the dead weight. There’s also an option to edit the script to either pause or delete these keywords.
Script 3 – Broken URL scripts
Nobody wants to spend all their time checking URLs to make sure they’re working properly. But in certain industries, especially e-Commerce, URLs can get updated frequently, therefore causing old URLs to 404 or break.
In order to catch these issues before you discover it by your conversion volume unexpectedly tanking, you can use an automated AdWords Script to check that URL links from your ads or keywords are loading properly.
The script will also apply a “linked_checked” label to confirm which URLs have been reviewed.
Scripts can be run up to once an hour.
Always aim for the shortest path to your destination when writing scripts. Google has made this easier to do in many ways. Also, never run a script without Previewing it first.