In recent years, Google has continued to improve the AdWords interface to make it more streamlined and user friendly for paid search advertisers.

Despite this, managing and optimising accounts still remains a time consuming task, especially if you’re managing large accounts with multiple campaigns and ad groups.

Time and money can be limited resources for some businesses, but the benefits of AdWords Editor can help drive the efficiency and performance of your campaigns.

What is Google’s Ads Editor

Google’s Ads Editor is a free desktop application that will make your AdWords management a breeze.

With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches!

Top five benefits of using Google Ads Editor:

Make Changes to Your AdWords Account Offline

AdWords Editor does not require an internet connection. You can therefore make changes to your AdWords campaigns even when you don’t have access to the internet – such as during long commutes.

When you’re back in the office, or when you’ve found a secure WiFi connection, you can then post all of your changes to the account.


This is great if you want to make large scale changes to your campaigns, such as keyword bids. This approach is much better suited to users who are proficient with Excel, but not so confident with advanced AdWords techniques such as writing scripts.

In AdWords Editor, there’s multiple options available on what data you can export from your account. For example, you can export keyword data from a selected campaign, ad group, or the even whole account. You can even choose to export the data from your current view.

This allows you to export everything from the current window in AdWords Editor.

Apply Bulk Changes

You can even make bulk changes to keyword bids. If your campaigns are limited by budget, you may want to consider reducing your keyword bids to help prolong your ads to show for longer periods of the day.

From the Advanced Change function as shown below, switch over to Change bids, and from there you can increase or decrease keyword bids by a chosen percent, or even raise bids to meet top of page one bid estimates

Sniff Out Duplicate Keywords

Duplicate keywords can significantly harm the performance of your campaigns, and as you account becomes bigger and more complex, there’s an ever greater chance of this occurring.

They can impact your keyword Quality Scores, and if you’re competing against yourself for particular keywords, you will drive up your own cost per clicks. This is, of course, counter productive towards your efforts to run cost effective campaigns.

All you need to do is select Find duplicate keywords under Tools, and it will return with all duplicate keywords. Just make sure to select the option to scan the whole account. It’s that easy!

Advanced search

Finally, it’s worth mentioning the Editor’s advanced search feature. By clicking on the magnifying glass icon in the search bar on the top, you can apply multiple search criteria, and view filters to pinpoint opportunities to improve the efficiency of your campaigns.

This is particularly useful if you want to perform a search on keywords with a Quality Score of 6 or below. From there, you can start reducing your average cost per clicks by addressing the quality of landing pages, ad text and so on:

Short conclusion

Using Adwords editor can help you make changes to your account much faster and easier. Again, it’s a FREE desktop application tool