Who clicks on Google Ads?
If you use Google search (and who doesn’t), you may have noticed that sponsored results (Google pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page.
Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!
Why Choose Pay-Per-Click (PPC) Ads in 2019?
- 49 percent of people said they click on text ads; 31 percent on Shopping ads; and 16 percent on video ads (Search Engine Land, 2019)
- 63 percent of people said they’d click on a Google ad (Search Engine Land, 2019)
- Google Ads results receive 65 percent of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
- Businesses make an average of $2 in income for every $1 they spend in AdWords. (Google)
- On average, 41 percent of clicks go to the top 3 paid ads on the search results page. (Wordstream)
Search ad statistics
- 75 percent of people that click on ads say said search ads make it easier to find the information they’re looking for (Search Engine Land, 2019)
- There are 160 billion+monthly Google searches.
- In 2018, consumers who click on an advertiser’s Google search ad prior to visiting a store are 27 percent more likely to buy something in-store. (Google)
- Consumers who clicked on an advertiser’s Google search ad prior to visiting a store spend over 10 percent more, on average. (Google)
- 51 percent of searches are longer than 4 words. (Wordstream)
Mobile Advertising Statistics
- Marketers and advertisers are putting 51 percent of their budget into mobile ads. (Impact, 2017)
- Both desktop and mobile ads deliver branding effectiveness, but mobile ads perform better. (Com Score, 2016)
- Google drives 95 percent of all paid search ad clicks on mobile. (Business Insider, 2016)
- Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire, 2018)
- 60 percent of consumers click on mobile ads at least weekly. (Business Wire, 2018)
Google Local Services Ads Statistics
- Local Services ads by Google receive 13.8% of local SERP clicks (BrightLocal, 2019)
- The presence of Local Services ads affects the number of clicks for all other SERP types (BrightLocal, 2019)
- When LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7% (BrightLocal, 2019)
- Organic results receive the most clicks of all SERP types, though they see a drop off when LSAs are present (BrightLocal, 2019)
- Organic position 1 receives the highest number of standard SERP clicks (BrightLocal, 2019)
PPC Display Ad Statistics
- The average clickthrough rate of display ads across all formats and placements is 0.06 percent Display Benchmarks Tool)
- Ad blocking grew by 30 percent in 2016. (Business Insider)
- There were 615 million devices blocking ads worldwide by the end of 2016.
- A 2013 study revealed that 28 percent of respondents admitted to hiding their activities from advertisers — second only to criminals. (Pew Research Center)
- A study revealed that only 2.8 percent of participants thought that ads on a website were relevant. (org)
PPC and Local Search Statistics
- 72 percent of consumers who did a local search visited a store within five miles. (WordStream, 2016)
- 30 percent of mobile searches are related to a location. (Google, 2016)
- 28 percent of searches for something nearby result in a purchase. (Google, 2016)
- Local searches lead 50 percent of mobile visitors to visit stores within one day. (Google, 2014)
- 78 percent of local mobile searches result in offline purchases. (Search Engine Land, 2014)