If you use Google search (and who doesn’t), you may have noticed that sponsored results (Google pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page.

Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!

Why Choose Pay-Per-Click (PPC) Ads in 2019?

• 49 percent of people said they click on text ads; 31 percent on Shopping ads; and 16 percent on video ads (Search Engine Land, 2019)
• 63 percent of people said they’d click on a Google ad (Search Engine Land, 2019)
• Google Ads results receive 65 percent of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
• Businesses make an average of $2 in income for every $1 they spend in AdWords. (Google)
• On average, 41 percent of clicks go to the top 3 paid ads on the search results page. (Wordstream)

 Search ad statistics

• 75 percent of people that click on ads say said search ads make it easier to find the information they’re looking for (Search Engine Land, 2019)
• There are 160 billion+monthly Google searches.
• In 2018, consumers who click on an advertiser’s Google search ad prior to visiting a store are 27 percent more likely to buy something in-store. (Google)
• Consumers who clicked on an advertiser’s Google search ad prior to visiting a store spend over 10 percent more, on average. (Google)
• 51 percent of searches are longer than 4 words. (Wordstream)

Mobile Advertising Statistics

• Marketers and advertisers are putting 51 percent of their budget into mobile ads. (Impact, 2017)
• Both desktop and mobile ads deliver branding effectiveness, but mobile ads perform better. (Com Score, 2016)
• Google drives 95 percent of all paid search ad clicks on mobile. (Business Insider, 2016)
• Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire, 2018)
• 60 percent of consumers click on mobile ads at least weekly. (Business Wire, 2018)

Google Local Services Ads Statistics

• Local Services ads by Google receive 13.8% of local SERP clicks (BrightLocal, 2019)
• The presence of Local Services ads affects the number of clicks for all other SERP types (BrightLocal, 2019)
• When LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7% (BrightLocal, 2019)
• Organic results receive the most clicks of all SERP types, though they see a drop off when LSAs are present (BrightLocal, 2019)
• Organic position 1 receives the highest number of standard SERP clicks  (BrightLocal, 2019)

PPC Display Ad Statistics

• The average clickthrough rate of display ads across all formats and placements is 0.06 percent Display Benchmarks Tool)
• Ad blocking grew by 30 percent in 2016. (Business Insider)
• There were 615 million devices blocking ads worldwide by the end of 2016.
• A 2013 study revealed that 28 percent of respondents admitted to hiding their activities from advertisers — second only to criminals. (Pew Research Center)
• A study revealed that only 2.8 percent of participants thought that ads on a website were relevant. (org)

PPC and Local Search Statistics

• 72 percent of consumers who did a local search visited a store within five miles. (WordStream, 2016)
• 30 percent of mobile searches are related to a location. (Google, 2016)
• 28 percent of searches for something nearby result in a purchase. (Google, 2016)
• Local searches lead 50 percent of mobile visitors to visit stores within one day. (Google, 2014)
• 78 percent of local mobile searches result in offline purchases. (Search Engine Land, 2014)