WhatsApp Shopping Button, TV Ads vs. Influencers, Google SEO office-hours & More – [MMC-12]
Today’s International Armistice Day worldwide, Singles’ Day , Independence day in Angola, Election day in Belize and more interesting stuff around the world, but let’s see whats going on in Digital Marketing world today:
WhatsApp Shopping Button
WhatsApp Rolls Out Shopping Button Globally, It gives users one-tap access to businesses’ catalogs – Adweek
Zero In-Store Human Interaction
We are drifting away from each other fast. Many Shoppers Now Want Zero In-Store Human Interaction.
The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. Some prefer no brick-and-mortar shopping at all. – EcommerceTimes
TV Ads vs. Influencers
More Americans Say They Trust Info from TV Ads Than from Influencers.
About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. – Marketingcharts
Google SEO office-hours hangout
No Plans On Taking Away Request Indexing Tool – Seroundtable
Adobe & Workfront
Adobe to acquire Workfront
Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system? – Marketingland