Today’s International Armistice Day worldwide, Singles’ Day , Independence day in Angola, Election day in Belize and more interesting stuff around the world, but let’s see whats going on in Digital Marketing world today:

WhatsApp Shopping Button

WhatsApp Rolls Out Shopping Button Globally, It gives users one-tap access to businesses’ catalogs – Adweek

 

 

Zero In-Store Human Interaction

We are drifting away from each other fast. Many Shoppers Now Want Zero In-Store Human Interaction.
The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. Some prefer no brick-and-mortar shopping at all. – EcommerceTimes

TV Ads vs. Influencers

More Americans Say They Trust Info from TV Ads Than from Influencers.

About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. – Marketingcharts

Google SEO office-hours hangout

No Plans On Taking Away Request Indexing Tool – Seroundtable

Adobe & Workfront

Adobe to acquire Workfront

Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system? – Marketingland

 

Morning people, have fun today,

Google My Business in 2020

2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. – Moz

 

 

 

Google Short Videos Carousel In Search Results

Google seems to be testing another form of carousel feature in the Google Search results. This one is called “short videos” and was spotted for a search on recipes by Saad AK on Twitter. – SearchEngineRoundtable

 

 

 

 

WhatsApp Storage Management Tools

WhatsApp introduced new storage management tools to help its users clear space on their smartphones. – AdWeek

 

 

 

 

 

 

Google Ads Help: About Smart Shopping campaigns

Smart Shopping campaigns use Google’s machine learning to get the best performance and conversion value out of your campaigns while simplifying campaign management.