Good Friday Coffee to you all, today’s observances follow:

  • Free Shipping Day in USA,
  • Underdog Day also in USA,
  • National Muffin Day in Brasil

Enjoy your Muffin and lets dive in, Digital Marketing News follow;

Contact Form Vulnerability

Contact Form 7 Vulnerability in +5 Million Sites
A vulnerability has been discovered in Contact Form 7 that allows an attacker to upload malicious scripts. The publishers of Contact Form 7 have released an update to fix the vulnerability. Searchenginejournal


HTML Sitemap

HTML Sitemap: The Benefits for SEO and Users
Well-executed technical SEO means making your website crawlable. An HTML sitemap is the key to success. Search engines read your sitemap and use it to crawl your site — meaning they send a bot to the webpage to “read” it. Google bot and other search engine crawlers then determine what’s on that page. – Semrush


Google Ads – Target CPA Explanations

Explanations Added To Target CPA Campaigns On Search To Google Ads
Google announced that it added explanations to Target CPA Campaigns on Google Search within the Google Ads console. Google said “with this update, you can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA.” – Seroundtable


A/B Testing

A/B Testing Alternatives for Low-Traffic Websites
In a world where A/B tests are done by over 70% of online businesses, choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable.  – CXL