New week, new coffee 🙂

Today’s holidays follow:

  • Computer Security Day and Cyber Monday – Worldwide, 
  • National Mousse Day in USA,

Have a Mousse day ….here are some lates Marketing news:

GA4 User Interface

Modifying Events in the GA4 User Interface

Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data show exactly as they need it. – Kristaseiden


Stop Words in SEO

75 Stop Words That Are Common in SEO & When You Should Use Them

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? – Hubspot


Google Impression Shares

The Comprehensive Guide to Impression Shares

Impression share is an ad metric that compares the performance of your ads against the performance of other ads in its category. This is calculated by comparing its total number of impressions to the number of impressions that it has the potential to receive. – Hubspot


Image Link Building

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in! – Moz

Google Ads Editor

Google Ads Editor v1.5 Adds Improved Filtering, Image Extensions, Detailed Recommendations & More

Google released a new Google Ads Editor release the other day, it is version 1.5 and with it comes a bunch of goodies. The big changes are improved filtering options, support for image extensions, more detailed recommendations, and so much more. The previous update was in July for version 1.4. – Seroundtable

Enjoy Monday’s Coffee

Today’s holidays follow:

  • St. George’s Day in Georgia,
  • Labour Thanksgiving Day in Japan,
  • National Eat a Cranberry Day in UK and USA,

For us in house the most important holiday today is National Espresso Day celebrated in USA and Adaxa.

Let’s enjoy it together:

Facebook Ads

Facebook Ads for Local Businesses: A Framework for More Revenue

In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, package your offer and convert the customers you attract, and retarget people who don’t immediately convert. – SocialMediaExaminer

Link Building Tools

The 10 Best Link Building Tools for 2020

When it comes to running a link building campaign, using the right tools can make your life a lot easier. While there are hundreds of link building tools marketed to SEOs, the most effective ones help you streamline the process to remove the need to carry out what would otherwise be manual tasks. – Semrush

Facebook Split Testing

What it is and How to Use it to Improve Your Ads

With all the factors that go into setting up effective Facebook campaigns, it is crucial that digital marketers are isolating variables to run successful tests and properly assess performance to make data-driven decisions. Facebook split testing allows you to compare the success of said variables to execute strategy optimizations. – Metrictheory


Video Editing Software

Free Video Editing Software For E-commerce Videos

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. – NeilPatel


Google Analytics 4

Google Analytics 4 Events – How to track them