Little bit later coffee than expected, end of the week usually is like that, one has to prioritize and prepare your campaigns for the weekend.

Today’s International Kindness day 🙂 don’t forget to be kind, every day, not just today.

Morning Marketing Coffee no. 14 begins with:

Googlebot Begins Crawling With HTTP/2 Protocol

Googlebot can now crawl with HTTP/2 protocol beginning November 2020. Google Developer pages updated to reflect change.

“…starting November 2020, Googlebot may crawl sites that may benefit from it over HTTP/2 if it’s supported by the site.

This may save computing resources (for example, CPU, RAM) for the site and Googlebot, but otherwise it doesn’t affect indexing or ranking of your site.”  – Searchenginejournal

 

Google Ads Keyword Forecast Tool

Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media. – Searchenginejournal

 

Private Blog Networks

A private blog network (PBN) is a network of websites that place a high quantity of links to another website. These link networks consist of low-quality links designed to manipulate search engine rankings. – Semrush

 

Advertisers Apps

5 Channels App Advertisers Should Have in Their Mix

While there are a plethora of avenues available for app advertising, we’ve narrowed it down to the highest-intent and quality channels for you to explore. – Metrictheory

 

Afterwards we just dug into our trenches and started optimizing our campaigns, so enjoy your weekend and #staysafe