Google AMP

Email Marketing, YouTube Video, TikTok’s deadline & More – #AdaxaNews-26

Published: 7 December 2020
Written by Adaxa Web
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Categories: AdaxaNews

Good Monday’s Coffee to you all,

Today’s observances follow:

  • National Cotton Candy Day in USA
  • International Civil Aviation Day – Worldwide

Enjoy the flight, Digital Marketing News follow;

Email Marketing

Best Email Marketing Services
What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? – NeilPatel

 

YouTube Video

YouTube Has More Ways to Build Hype For a New Video
Creators can use Premieres to publish newly-uploaded videos at a scheduled time. This gives the creator an opportunity generate advance buzz and get people to RSVP via the video’s watch page. – Searchenginejournal

 

TikTok’s deadline

TikTok’s deadline comes and goes with no sale and no ban, yet
After months of wrangling, proposals, court rulings and a few extensions, a deadline set by the Trump Administration’s Treasury Department mandated a sale for TikTok by today, December 4th. The day is almost over (on the East Coast, anyway), and there’s no word of a completed deal or rumor that we’ll hear about one. Instead, Bloomberg and Reuters report, based on anonymous sources, that the Chinese company and the US government will continue negotiations. – Engadget

 

Google AMP

The benefits of AMP
In 2015, the mobile web was not in a good place. An analysis of more than 10,000 mobile web domains showed that the average load time for mobile sites was 19 seconds over 3G connections. As a result, new proprietary mobile web formats arose as companies that distributed content looked for new ways to keep their products compelling and asked publishers to use them. – Google Blog

 

Digital Marketing News PODCAST

Google AMP, SEO – Increase Organic Traffic, OCT – Offline Conversion Tracker & More – [MMC-10]

Published: 9 November 2020
Written by Adaxa Web
No comments
Categories: AdaxaNews

All new week, post and fresh cup of coffee. It’s our 10th edition of Morning Marketing Coffee, like it or not it here to star at least for some time. Why is that? Because while we browse trough news trying to find something interesting to put into our articles we also learn something new every day – and that’s how you grow.

So enjoy the week and see what we have for you today;

 

Google AMP

We already know what exactly is Google AMP, still didn’t figure out how to turn some of our PPC clients to try it,sure enough PPC works better on AMP.

What is Google AMP and Do I Need It for SEO? – Wordstream

According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it’s more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect pages that load slowly or that have a high bounce rate, and will rank those pages lower in search results.

 

SEO – Increase Organic Traffic

James Brockbank wrote an extensive article about: “12 SEO Techniques to Increase Organic Traffic in 2021”

 

Auction insights for better PPC

Identify new competitors, Track historical changes, Start monitoring your auction insights – All important for Great PPC

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. – SearchEngineLand 

 

 

 

OCT – Offline Conversion Tracker

https://www.youtube.com/watch?v=Oj74OraUTbM