Google Ads

Contact Form Vulnerability, HTML Sitemap, Target CPA Explanations, A/B Testing – #AdaxaNews-33

Published: 18 December 2020
Written by Adaxa Web
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Good Friday Coffee to you all, today’s observances follow:

  • Free Shipping Day in USA,
  • Underdog Day also in USA,
  • National Muffin Day in Brasil

Enjoy your Muffin and lets dive in, Digital Marketing News follow;

Contact Form Vulnerability

Contact Form 7 Vulnerability in +5 Million Sites
A vulnerability has been discovered in Contact Form 7 that allows an attacker to upload malicious scripts. The publishers of Contact Form 7 have released an update to fix the vulnerability. Searchenginejournal

 

HTML Sitemap

HTML Sitemap: The Benefits for SEO and Users
Well-executed technical SEO means making your website crawlable. An HTML sitemap is the key to success. Search engines read your sitemap and use it to crawl your site — meaning they send a bot to the webpage to “read” it. Google bot and other search engine crawlers then determine what’s on that page. – Semrush

 

Google Ads – Target CPA Explanations

Explanations Added To Target CPA Campaigns On Search To Google Ads
Google announced that it added explanations to Target CPA Campaigns on Google Search within the Google Ads console. Google said “with this update, you can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA.” – Seroundtable

 

A/B Testing

A/B Testing Alternatives for Low-Traffic Websites
In a world where A/B tests are done by over 70% of online businesses, choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable.  – CXL

 

Google Search, YouTube trends,Live & Video Trigger, LinkedIn Ads, Google Ads – #AdaxaNews-28

Published: 9 December 2020
Written by Adaxa Web
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Good Coffee to you all,

Today’s observances follow:

  • National Pastry & Weary Willie Day in USA,
  • International Anti-Corruption Day

Get your cinnamon rolls,  Digital Marketing News follow;

Google Search

2020: The new normals of daily life
This year, if you found yourselves asking “what day is it?” you weren’t alone. That question was searched for on Google more than ever before in 2020 as so many of us adjusted to new routines while living through the coronavirus pandemic. – Google Blog

 

YouTube trends

What YouTube trends reveal about human needs during COVID-19
As 2020 began, chances are that you were not spending a lot of time thinking about slow-fermented bread. But by the end of March, one could make a legitimate case that a good portion of the world was simultaneously fixated on how to achieve a superlative sourdough starter. And the evidence for that was on YouTube. – Youtube Trends

 

YouTube HDR

YouTube launches HDR support for live streams
YouTube in 2016 added support for HDR (high-dynamic range) videos on its platform, allowing cretators to upload videos offering higher contrast, more accurate shadows and highlights, a wider range of colors, and, overall improved image quality. Today, the company announced it’s now bringing HDR support to live streamed videos, too. This will make YouTube the first major platform to support live HDR streams, it says. – Techcrunch

 

LinkedIn Ads

How to Stop LinkedIn From Showing You Ads Based on Your Interactions With Businesses
As you use LinkedIn, the professional network will attempt to show you ads that are relevant to you based on a number of factors, including your location and employment history. LinkedIn may also show you ads based on your interactions with businesses (for instance, if you’ve previously signed up for a business’ email newsletter). If you don’t want LinkedIn to show you ads based on these interactions with businesses, here’s how to turn this setting off. – Adweek

 

Google Ads Lead Forms

Google Ads Unveils Enhancements to Lead Form Extensions
Google Ads has announced new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers, while creating a lot more efficiency in creation and management leads. – Searchenginejournal

 

YouTube Video Trigger

Using The YouTube Video Trigger In Google Tag Manager

Google’s New Frontiers Livestream, LinkedIn Events, Supermetrics and GA4 – #AdaxaNews-24

Published: 3 December 2020
Written by Adaxa Web
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We had to take few days off for

  • some site redesign
  • wrote some interesting articles, started building Online Advertising Platforms base
  • had some SSL issues we still work on

But we aren’t giving up on our #AdaxaNews Morning Marketing Coffee, so let’s get back to it, as usual:

Today’s observances follow:

  • International Day of Persons with Disabilities – Worldwide, 
  • National Roof Over Your Head Day in USA

Both very important things. But let’s continue with our Digital Marketing News,

Google’s New Frontiers

Google’s New Frontiers virtual live stream

The New Era of Digital Marketing -Paul Coffey
Planning – Minai Bui
Advanced TV – Marielle Mindlin, Vincent Prinseau, Marie Meyerie (IT), Franziska Kallé (DE), Lina Pesch (DE), Camille Yemsi (FR), Silvia Benito (ES)
Audio – Kathleen Moroney from Red Apple, Natalie Bennett, Elizabeth Elsner, Melodie Zhu, Joined by Josh Woodhouse from Acast, Marielle Mindlin, Vincent Prinseau, Michael Wilhelmus (EN), Marie Meyerie (IT), Franziska Kallé (DE), Lina Pesch (DE), Camille Yemsi (FR), Silvia Benito (ES)
Digital Out Of Home – Paul Cocks joined by Gavin Wilson from VIOOH and Kate Tovey from JCDecaux
Advertising in a Privacy first world – Nicola Roviaro

 

LinkedIn Events

LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn offers an elegant solution to driving registrants to your events and webinars with LinkedIn Events.  – PPCHero

LinkedIn Events – Overview
The LinkedIn Events feature provides members with an easy way to create and join professional Events that interest them, such as meetups, online workshops, seminars, and more. LinkedIn members can use the feature to find and join communities, grow their business, network with others, and learn new skills. – LinkedIn

 

Affiliate partners

Common types of affiliate partners

When starting an affiliate or partner program, one of the first challenges to tackle is identifying what types of affiliate partners to go after. With recruitment being the most time-consuming part of running an affiliate program, it’s better to plan your targeting carefully. – Supermetrics

 

Google Analytics 4

Creating Events and Conversions in the GA4 User Interface
Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you want it. It is also a great way to be able to create more specific conversion events as well! – Krista Seiden

Are you ready to implement it?
You’d better be, since phasing out of Universal Analytics is a question of time (years rather than months, though). So before the sun sets on Universal Analytics, let’s consider why we should all implement GA now. – IIH Nordic

 

 

Apple App Store, Google Ads, Amazon Pharmacy, Google Discover, Twitch Ads & More – [MMC-17]

Published: 18 November 2020
Written by Adaxa Web
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Welcome to  Wednesday’s Marketing Coffee

Today’s holidays follow:

  • Remembrance Day in Croatia,
  • National day in Oman and Latvia,
  • Independence day in Morocco

Let’s browse the fresh Digital Marketing News :

Apple App Store

Apple will reduce App Store cut to 15 percent for most developers starting January 1st

On Wednesday, Apple announced a reduction to its longstanding App Store commission rate, one of the most substantial changes to how iOS developers earn money in the history of the iPhone maker’s digital app marketplace, as part of a new program for small businesses. The new App Store Small Business Program, as it’s called, will allow any developer who earns less than $1 million in annual sales per year from all of their apps to qualify for a reduced App Store cut of 15 percent, half of Apple’s standard 30 percent fee, on all paid app revenue and in-app purchases. – TheVerge

 

Google Ads

Google Ads Automatically Changing Some Campaigns Without Documenting In Change History?!?

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center” and because of that, the changes were being made. – Seroundtable

 

Amazon Pharmacy

Amazon Pharmacy Opens for Business

Amazon on Tuesday announced that it’s getting into the online pharmacy prescription business in a big way. The e-commerce giant revealed it’s setting up a new drugstore on its platform, Amazon Pharmacy, that will allow customers to complete a pharmacy transaction on their desktop or through the company’s mobile app. – EcommerceTimes

 

Google Discover

How to Rank and Drive Traffic

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or golf. – Ahrefs

 

Twitch Ads

Twitch Begins Beta-Testing Multiplayer Ads

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads. – Adweek

Scaling Your Agency, Google Cloud, Google Ads, Twitter Carousel Ads & More – [MMC-16]

Published: 17 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Morning Marketing Coffee it is

Today’s festive in:

  • Bhai Tika in Nepal,
  • Homemade Bread Day in UK,
  • National Baklava Day in USA,
  • International Students Day in Philippines

Let’s browse the fresh Digital Marketing News :

Scaling Your Agency

Why Scaling Your Agency Faster Makes Things Easier

Have you reached a point where you’re not sure what comes next for your agency? Are you looking for new ways to grow or afraid your agency is growing too fast? Hitting a crossroads is normal, but when you set yourself up with a solid base, you’ll find it easy to choose the right path for your agency to take. – Jasonswenk

 

International Students’ Day

International Students’ Day: In pursuit of freedom

On November 17, 1939, in Prague, a chemistry student named Jaroslav Franc woke up to blasts of machine gun rounds and nearby shouting. His college building was being stormed by Nazi soldiers, who were retaliating against Czechoslovak students for their repeated revolts against the current Nazi occupation of their country. – Google

 

Google Cloud

What was new with Google Cloud in October

Fall weather, pumpkin patches, and a socially distant Halloween greeted many of us here in the U.S. last month. On the collaboration front, we announced more features and a new home that puts all of your Google collaboration tools in one place. Here’s more on that, and other highlights you might have missed from Google Cloud in October. – Google

 

Google Ads

Google Ads wants advertisers to give broad match another shot

Grow your business with broad match and Smart Bidding – What consumers want and how they’re searching for it is constantly changing. This makes it more difficult for you to anticipate every possible search that’s relevant to your business. For example, searches for “support local businesses” have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search.  – Google Ads

Google The Update Show

Gordon Ramsay talks about Marketing – What businesses can learn from Gordon Ramsay

Google’s Head of Creator Marketing for EMEA Shar Caesar Douglas talks to Gordon Ramsay, Michelin-starred chef and television personality, about how to develop a business strategy centered around video. They discuss Gordon’s journey on YouTube and what brands and businesses can learn from his success. – Google 

 

Twitter Carousel Ads

Twitter Debuts Carousel Ads With Up to 6 Images or Videos

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. Carousel ads are designed to help businesses more effectively reach their goals by engaging potential customers with a new and interactive ad format. – Searchenginejournal

 

Googlebot News, Google Ads Keyword Forecast Tool, Apple Search Ads & More – [MMC-14]

Published: 13 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Little bit later coffee than expected, end of the week usually is like that, one has to prioritize and prepare your campaigns for the weekend.

Today’s International Kindness day 🙂 don’t forget to be kind, every day, not just today.

Morning Marketing Coffee no. 14 begins with:

Googlebot Begins Crawling With HTTP/2 Protocol

Googlebot can now crawl with HTTP/2 protocol beginning November 2020. Google Developer pages updated to reflect change.

“…starting November 2020, Googlebot may crawl sites that may benefit from it over HTTP/2 if it’s supported by the site.

This may save computing resources (for example, CPU, RAM) for the site and Googlebot, but otherwise it doesn’t affect indexing or ranking of your site.”  – Searchenginejournal

 

Google Ads Keyword Forecast Tool

Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media. – Searchenginejournal

 

Private Blog Networks

A private blog network (PBN) is a network of websites that place a high quantity of links to another website. These link networks consist of low-quality links designed to manipulate search engine rankings. – Semrush

 

Advertisers Apps

5 Channels App Advertisers Should Have in Their Mix

While there are a plethora of avenues available for app advertising, we’ve narrowed it down to the highest-intent and quality channels for you to explore. – Metrictheory

 

Afterwards we just dug into our trenches and started optimizing our campaigns, so enjoy your weekend and #staysafe

 

Microsoft Advertising Podcast, Google Ads Hidden Agendas & More – [MMC-13]

Published: 12 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Good day to you people,

Today is a festive day around the world,

  • Youth National day in East Timor,
  • Chicken Soup day in USA,
  • Tempranillo Day in UK,

For those celebrating, best of wishes, but we need to get back to our Morning Marketing Coffee News overview, here’s whats cooking today:

Microsoft Advertising Podcast

The Download Episode 3: Change is the only constant in marketing

Change is the only constant in marketing and just when marketers thought they understood third party cookies, those are about to crumble. So what will a post-cookie world look like? – Microsoft Advertising

 

Google Ads Hidden Agendas

From Conspiracy Theories to Hidden Agendas: Why Google Ads is Limiting Your Query Data – Brad Geddes

 

Blog Analytics

changes in google adsA blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working? – Hubspot

 

Amazon Sponsored Brand Videos

Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers

More than one-quarter (26%) of Sponsored Brands spend on Amazon in Q3 was invested in video ads, as the format rises in popularity compared to static ads. So finds Tinuiti in its Amazon Ads Benchmark report for the third quarter of 2020, exploring the popularity and performance of video ads. – Marketing Charts

 

 

 

Stop Receiving InMail, Optimize Your Google Local, Improve Customer Experience & More – [MMC-8]

Published: 5 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Another day, another cup,
Hope all the election tensions go away fast and we can get back to normal Covid infested life of ours. #staypositive people and enjoy your coffee.
Here’s what caught today in Digital Marketing world:

LinkedIn: How to Stop Receiving InMail

Although a great marketing tool somtimes the InMail thing tends to be overbearing – AdWeeks Brandy Shaul will show you how to turn them off.

 

 

 

 

Optimize Your Google Local Advertising

Learn 10 quick steps how to optimize you Local Campaigns.
The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. – Wordstream

 

 

 

 

CRO – Improve Customer Experience

An extensive and informative article about Post-Purchase Strategies that Improve Customer Experience came from Ivestp’s Simba Dube

 

 

 

 

Best Amazon Marketing Companies

Neil Patel wrote about The 5 Best Amazon Marketing Companies of 2020

 

 

Extract Data Connector

Lastly, some tehnical stuff on how to speed up your Google Data Studio report’s from Measureschool.

 

Google Ads feed management, Google Marketing Platform, Removing content from Google & More – [MMC-6]

Published: 3 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Monday is finally over, Tuesday is here, enjoy the coffee.

Looks like today’s going to be a Google News Video day 🙂

Google Ads Help: Simplify product feed management

While the coffee gets prepared here’s a little learning session on Goole Ads Feed Management

Google Marketing Platform: L’Oréal Taiwan Case Study

L’Oréal, the world’s largest beauty company, wanted to ensure its marketing budget was being used effectively and reaching the right people. The marketing team used Google Marketing Platform and Google Cloud together to predict which customers would be most likely to purchase in stores and then reached those customers with advertising campaigns. Watch the video to learn how L’Oréal used machine learning to help grow its offline sales. – Google

Removing content from Google

Daniel Waisberg, Search Advocate at Google, goes over different ways to remove content from Google Search including the Search Console Removals tool, permanent removals, and other solutions.

 

Understanding Google’s Smart Shopping Campaigns

Smart Shopping campaigns combine existing product feeds with Google’s machine learning. Unlike standard Shopping campaigns that show ads on Google Search and search partners, Smart Shopping campaigns also show ads on the Display Network, YouTube, and Gmail. – Practicalecommerce

 

Amazon Mario-themed boxes

Amazon is randomly shipping products in Mario-themed boxes. They’re limited-edition boxes, and even buying Nintendo gear won’t guarantee you one. – Engadget

 

 

 

Microsoft Advertising New Promotion Extensions

Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in the United States. – Search Engine Roundtable

Google Ads Maximize Clicks going away, Link Google Ads Account to Ads Data Hub, Pinterest Verified Merchant Program & More – [MMC-5]

Published: 2 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

New week, fresh start

Enjoy the rest of the week with a fresh cup of coffee, here are the latest marketing news today.

 

– Link Google Ads Account to Ads Data Hub

Now you can link your Google Ads account to Ads Data Hub directly in the interface. To link Google Ads and Ads Data Hub, you’ll need administrative access to a Google Ads account. – Seroundtable

–  Google Ads Maximize Clicks Shuts down

Last year, we announced that the target spend setting for Maximize Clicks bid strategies would no longer be available for new campaigns. Starting January 2021, all campaigns and portfolios using target spend with the Maximize Clicks bid strategy will use daily campaign budgets instead. To help you minimize the impact of this change, the maximum cost per click bid limit may be lowered for strategies that are still using target spend. Strategies that do not have a target spend will not be impacted.

Update your campaigns today by removing target spend and using budgets instead. Ensure your campaign budgets are within the range you’d like to spend on a daily basis. Learn more about daily campaign budgets in the Google Ads Help Center. – Google Blog

– Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

The social network will limit distribution of the #SaveOurChildren hashtag due to its association with QAnon – AdWeek

 

 

 

 

– How to Leverage Storytelling

How to Leverage Storytelling to Increase Your Conversions – NeilPatel

 

 – Introducing Microsoft Clarity

New Microsoft tool.  See what your users want – with Clarity. Replay user sessions and explore heatmaps to make your website work better for your customers and your business, for free.

– Google Ignores Capitalization In HTML

When you hand type HTML code, which I do in all these blog posts – yes, I am using something really old school but I like the control – sometimes you have typos in your HTML code – Seroundtable

– How to rank in Google Local

how to leverage content from Google Maps for your business – Mike Blumenthal

 

 

– Pinterest Verified Merchant Program

Pinterest has a Verified Merchant Program in place for ecommerce businesses. This program provides several benefits for both the business and the consumer. Let’s review the program so you can decide if it’s right for you. – ClicksMarketing