Welcome to  Wednesday’s Marketing Coffee

Today’s holidays follow:

  • Remembrance Day in Croatia,
  • National day in Oman and Latvia,
  • Independence day in Morocco

Let’s browse the fresh Digital Marketing News :

Apple App Store

Apple will reduce App Store cut to 15 percent for most developers starting January 1st

On Wednesday, Apple announced a reduction to its longstanding App Store commission rate, one of the most substantial changes to how iOS developers earn money in the history of the iPhone maker’s digital app marketplace, as part of a new program for small businesses. The new App Store Small Business Program, as it’s called, will allow any developer who earns less than $1 million in annual sales per year from all of their apps to qualify for a reduced App Store cut of 15 percent, half of Apple’s standard 30 percent fee, on all paid app revenue and in-app purchases. – TheVerge

 

Google Ads

Google Ads Automatically Changing Some Campaigns Without Documenting In Change History?!?

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center” and because of that, the changes were being made. – Seroundtable

 

Amazon Pharmacy

Amazon Pharmacy Opens for Business

Amazon on Tuesday announced that it’s getting into the online pharmacy prescription business in a big way. The e-commerce giant revealed it’s setting up a new drugstore on its platform, Amazon Pharmacy, that will allow customers to complete a pharmacy transaction on their desktop or through the company’s mobile app. – EcommerceTimes

 

Google Discover

How to Rank and Drive Traffic

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or golf. – Ahrefs

 

Twitch Ads

Twitch Begins Beta-Testing Multiplayer Ads

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads. – Adweek

Morning Marketing Coffee it is

Today’s festive in:

  • Bhai Tika in Nepal,
  • Homemade Bread Day in UK,
  • National Baklava Day in USA,
  • International Students Day in Philippines

Let’s browse the fresh Digital Marketing News :

Scaling Your Agency

Why Scaling Your Agency Faster Makes Things Easier

Have you reached a point where you’re not sure what comes next for your agency? Are you looking for new ways to grow or afraid your agency is growing too fast? Hitting a crossroads is normal, but when you set yourself up with a solid base, you’ll find it easy to choose the right path for your agency to take. – Jasonswenk

 

International Students’ Day

International Students’ Day: In pursuit of freedom

On November 17, 1939, in Prague, a chemistry student named Jaroslav Franc woke up to blasts of machine gun rounds and nearby shouting. His college building was being stormed by Nazi soldiers, who were retaliating against Czechoslovak students for their repeated revolts against the current Nazi occupation of their country. – Google

 

Google Cloud

What was new with Google Cloud in October

Fall weather, pumpkin patches, and a socially distant Halloween greeted many of us here in the U.S. last month. On the collaboration front, we announced more features and a new home that puts all of your Google collaboration tools in one place. Here’s more on that, and other highlights you might have missed from Google Cloud in October. – Google

 

Google Ads

Google Ads wants advertisers to give broad match another shot

Grow your business with broad match and Smart Bidding – What consumers want and how they’re searching for it is constantly changing. This makes it more difficult for you to anticipate every possible search that’s relevant to your business. For example, searches for “support local businesses” have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search.  – Google Ads

Google The Update Show

Gordon Ramsay talks about Marketing – What businesses can learn from Gordon Ramsay

Google’s Head of Creator Marketing for EMEA Shar Caesar Douglas talks to Gordon Ramsay, Michelin-starred chef and television personality, about how to develop a business strategy centered around video. They discuss Gordon’s journey on YouTube and what brands and businesses can learn from his success. – Google 

 

Twitter Carousel Ads

Twitter Debuts Carousel Ads With Up to 6 Images or Videos

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. Carousel ads are designed to help businesses more effectively reach their goals by engaging potential customers with a new and interactive ad format. – Searchenginejournal

 

Little bit later coffee than expected, end of the week usually is like that, one has to prioritize and prepare your campaigns for the weekend.

Today’s International Kindness day 🙂 don’t forget to be kind, every day, not just today.

Morning Marketing Coffee no. 14 begins with:

Googlebot Begins Crawling With HTTP/2 Protocol

Googlebot can now crawl with HTTP/2 protocol beginning November 2020. Google Developer pages updated to reflect change.

“…starting November 2020, Googlebot may crawl sites that may benefit from it over HTTP/2 if it’s supported by the site.

This may save computing resources (for example, CPU, RAM) for the site and Googlebot, but otherwise it doesn’t affect indexing or ranking of your site.”  – Searchenginejournal

 

Google Ads Keyword Forecast Tool

Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media. – Searchenginejournal

 

Private Blog Networks

A private blog network (PBN) is a network of websites that place a high quantity of links to another website. These link networks consist of low-quality links designed to manipulate search engine rankings. – Semrush

 

Advertisers Apps

5 Channels App Advertisers Should Have in Their Mix

While there are a plethora of avenues available for app advertising, we’ve narrowed it down to the highest-intent and quality channels for you to explore. – Metrictheory

 

Afterwards we just dug into our trenches and started optimizing our campaigns, so enjoy your weekend and #staysafe

 

Good day to you people,

Today is a festive day around the world,

  • Youth National day in East Timor,
  • Chicken Soup day in USA,
  • Tempranillo Day in UK,

For those celebrating, best of wishes, but we need to get back to our Morning Marketing Coffee News overview, here’s whats cooking today:

Microsoft Advertising Podcast

The Download Episode 3: Change is the only constant in marketing

Change is the only constant in marketing and just when marketers thought they understood third party cookies, those are about to crumble. So what will a post-cookie world look like? – Microsoft Advertising

 

Google Ads Hidden Agendas

From Conspiracy Theories to Hidden Agendas: Why Google Ads is Limiting Your Query Data – Brad Geddes

 

Blog Analytics

changes in google adsA blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working? – Hubspot

 

Amazon Sponsored Brand Videos

Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers

More than one-quarter (26%) of Sponsored Brands spend on Amazon in Q3 was invested in video ads, as the format rises in popularity compared to static ads. So finds Tinuiti in its Amazon Ads Benchmark report for the third quarter of 2020, exploring the popularity and performance of video ads. – Marketing Charts

 

 

 

Another day, another cup,
Hope all the election tensions go away fast and we can get back to normal Covid infested life of ours. #staypositive people and enjoy your coffee.
Here’s what caught today in Digital Marketing world:

LinkedIn: How to Stop Receiving InMail

Although a great marketing tool somtimes the InMail thing tends to be overbearing – AdWeeks Brandy Shaul will show you how to turn them off.

 

 

 

 

Optimize Your Google Local Advertising

Learn 10 quick steps how to optimize you Local Campaigns.
The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. – Wordstream

 

 

 

 

CRO – Improve Customer Experience

An extensive and informative article about Post-Purchase Strategies that Improve Customer Experience came from Ivestp’s Simba Dube

 

 

 

 

Best Amazon Marketing Companies

Neil Patel wrote about The 5 Best Amazon Marketing Companies of 2020

 

 

Extract Data Connector

Lastly, some tehnical stuff on how to speed up your Google Data Studio report’s from Measureschool.

 

Monday is finally over, Tuesday is here, enjoy the coffee.

Looks like today’s going to be a Google News Video day 🙂

Google Ads Help: Simplify product feed management

While the coffee gets prepared here’s a little learning session on Goole Ads Feed Management

Google Marketing Platform: L’Oréal Taiwan Case Study

L’Oréal, the world’s largest beauty company, wanted to ensure its marketing budget was being used effectively and reaching the right people. The marketing team used Google Marketing Platform and Google Cloud together to predict which customers would be most likely to purchase in stores and then reached those customers with advertising campaigns. Watch the video to learn how L’Oréal used machine learning to help grow its offline sales. – Google

Removing content from Google

Daniel Waisberg, Search Advocate at Google, goes over different ways to remove content from Google Search including the Search Console Removals tool, permanent removals, and other solutions.

 

Understanding Google’s Smart Shopping Campaigns

Smart Shopping campaigns combine existing product feeds with Google’s machine learning. Unlike standard Shopping campaigns that show ads on Google Search and search partners, Smart Shopping campaigns also show ads on the Display Network, YouTube, and Gmail. – Practicalecommerce

 

Amazon Mario-themed boxes

Amazon is randomly shipping products in Mario-themed boxes. They’re limited-edition boxes, and even buying Nintendo gear won’t guarantee you one. – Engadget

 

 

 

Microsoft Advertising New Promotion Extensions

Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in the United States. – Search Engine Roundtable

New week, fresh start

Enjoy the rest of the week with a fresh cup of coffee, here are the latest marketing news today.

 

– Link Google Ads Account to Ads Data Hub

Now you can link your Google Ads account to Ads Data Hub directly in the interface. To link Google Ads and Ads Data Hub, you’ll need administrative access to a Google Ads account. – Seroundtable

–  Google Ads Maximize Clicks Shuts down

Last year, we announced that the target spend setting for Maximize Clicks bid strategies would no longer be available for new campaigns. Starting January 2021, all campaigns and portfolios using target spend with the Maximize Clicks bid strategy will use daily campaign budgets instead. To help you minimize the impact of this change, the maximum cost per click bid limit may be lowered for strategies that are still using target spend. Strategies that do not have a target spend will not be impacted.

Update your campaigns today by removing target spend and using budgets instead. Ensure your campaign budgets are within the range you’d like to spend on a daily basis. Learn more about daily campaign budgets in the Google Ads Help Center. – Google Blog

– Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

The social network will limit distribution of the #SaveOurChildren hashtag due to its association with QAnon – AdWeek

 

 

 

 

– How to Leverage Storytelling

How to Leverage Storytelling to Increase Your Conversions – NeilPatel

 

 – Introducing Microsoft Clarity

New Microsoft tool.  See what your users want – with Clarity. Replay user sessions and explore heatmaps to make your website work better for your customers and your business, for free.

– Google Ignores Capitalization In HTML

When you hand type HTML code, which I do in all these blog posts – yes, I am using something really old school but I like the control – sometimes you have typos in your HTML code – Seroundtable

– How to rank in Google Local

how to leverage content from Google Maps for your business – Mike Blumenthal

 

 

– Pinterest Verified Merchant Program

Pinterest has a Verified Merchant Program in place for ecommerce businesses. This program provides several benefits for both the business and the consumer. Let’s review the program so you can decide if it’s right for you. – ClicksMarketing

Today’s late morning coffee featuring,

– Facebook is being sued

Yet another legal action is started against Facebook in the Cambridge Analytica data breach – source Slashdot

Is there and end to this? Now, don’t get me wrong, User Data should be protected, that’s a fact, but isn’t there too much water under the bridge gone?

 

– Youtube has been added to Google Ads attribution reporting

Fresh from Google Blog,

Youtube’s addition to Google Ads attribution reporting means cross-network path analysis is now available. Additionally, Data-driven attribution has become increasingly popular but was previously limited by data constraints. – said PPC Hero blog

 

– Spotify is getting back on track

Spotify is adding users faster than it thought it would, It has 320 million active and 144 million paid subscribers, miles beyond rivals. – Engadget

 

– Linkedin’s Career Explorer

Linkedin has launched a new tool for Job Seekers, crucial in these pandemic times.  – TechCrunch

 

– How to speed up your WordPress

For the end of this coffee, we decided it’s was a good idea learn some tricks from Ahrefs.

 

 

Another day, another fresh pot of coffee. 🙂

Let’s drink it together

Performance Max Campaigns

Google’s Performance Max Campaigns are the thing that caught our interest since it was announced. We are not the only ones that are interested in how things are going to work with existing campaigns, surely, a useful thing for small business it’s going to be handy. But Performance Max Campaigns raised a lot of eyebrows when it comes to bigger accounts where we have more established search, display or other types of Campaigns.

Merkle team wrote an intro about these types of campaigns and the crew from SEJ made a full podcast about that topic

Understanding Shopping Cart Abandonment

is the most important part of conversion rate optimization SiteTuners team produced a great article about that subject – Strategies & 7 Recovery Tools to Consider

 

Microsoft Bing Indexing Issues

For a big company, which they are, Microsoft is having quite a few issues in the past period, latest one is Search Indexing Issue they are experiencing.

Seroundtable noticed it first.

 

TikTok partners Shopify

Shopify merchants will now have access to TikTok’s user base in the US, with Europe and Southeast Asia planned for early 2021. – by Campaignlive

 

Create Google Analytics Audiences for Google Ads

Premiere, Premiere….. get ready to Learn from the experts from MeasureSchool

 

And enjoy the rest of the day, may the CR% be with you

 

 

Last year at the Google Marketing Live event, Google introduced two image driven ad tests. Gallery ads for Search campaigns weren’t giving good results so it will be removed this summer, but Discovery ads finished their testing and are now available to all advertisers globally.

Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers.

If you’ve failed to notice ads in Discover feed yet, that’s because Google is treading very lightly here. Google machine learning is used to determine when to serve a Discovery ad that will deliver the best results on the campaign objective, and the results continue to improve.

When Google introduced the Discovery campaign, it said that the Discover feed has more than 800,000 monthly users. Now, Google is spreading its usage across the YouTube, Discover and Gmail surfaces to claim a combined audience of 2.9 billion people. In comparison to Facebook shared platforms, they reported 2.99 billion monthly active people.

Discovery campaigns aren’t just another effort by Google to move beyond search intent and deliver audience connections throughout the funnel, they give Google an entrance into working with social budgets and teams. Which team is ultimately responsible for Discovery campaigns will vary, but in many cases agencies and companies will have search, display and now social teams with a hand in Google Ads campaigns.

How to set up your Discovery ads? There are two ad formats in Discovery campaigns – Discovery carousel with multiple images and Discovery ads with single image. For the images, Google can scan your website and find the ones with proper dimensions, or you can upload your own. Google’s creative guide gives advice – aspirational imagery and copy is crucial.

Discovery ads in combination with responsive search ads serve up to five headlines and descriptions automatically. Google will also automatically choose call to action in your ads from ten options unless you choose for yourself. Based on geographic targeting, Google will show weekly impressions.

Keep in mind that this is one of Google’s automated universal campaign types, so smart bidding is required and Frequency and Ad Rotation are not available for this campaign type and also choose an average daily budget at least 10 times the value of your target cost-per-action (CPA) bid and wait for at least 40 conversions before making changes to your campaign.