New week, new coffee 🙂

Today’s holidays follow:

  • Computer Security Day and Cyber Monday – Worldwide, 
  • National Mousse Day in USA,

Have a Mousse day ….here are some lates Marketing news:

GA4 User Interface

Modifying Events in the GA4 User Interface

Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data show exactly as they need it. – Kristaseiden

 

Stop Words in SEO

75 Stop Words That Are Common in SEO & When You Should Use Them

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? – Hubspot

 

Google Impression Shares

The Comprehensive Guide to Impression Shares

Impression share is an ad metric that compares the performance of your ads against the performance of other ads in its category. This is calculated by comparing its total number of impressions to the number of impressions that it has the potential to receive. – Hubspot

 

Image Link Building

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in! – Moz

Google Ads Editor

Google Ads Editor v1.5 Adds Improved Filtering, Image Extensions, Detailed Recommendations & More

Google released a new Google Ads Editor release the other day, it is version 1.5 and with it comes a bunch of goodies. The big changes are improved filtering options, support for image extensions, more detailed recommendations, and so much more. The previous update was in July for version 1.4. – Seroundtable