facebook

Facebook Polls, Google Stadia, Twitter Ads, Facebook buys Kustomer, Search Console – #AdaxaNews-27

Published: 8 December 2020
Written by Adaxa Web
No comments
Categories: AdaxaNews

Good Coffee to you all,

Today’s observances follow:

  • National Brownie Day in USA,
  • Day of Finnish music in Finland

Enjoy your brownies and sing along, Digital Marketing News follow;

Facebook Polls

How to Create and Use Facebook Polls
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence – NeilPatel

 

Google Stadia

Stadia is a cloud gaming service developed and operated by Google. It is advertised to be capable of streaming video games up to 4K resolution at 60 frames per second.

Google Stadia is now available in eight more European countries
Google has switched on Stadia in eight more European countries. Residents of Austria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland will be able to start using the game-streaming service over the next day or so as Google rolls out access. – Engadget

 

Twitter

Twitter Ads introduces Frequency caps
Frequency caps on Twitter allow you to optimize ad delivery to maximize reach against your target audience at the optimal exposure level. Whether its brand lift or offline sales impact, Frequency caps can help you optimize your campaigns to deliver efficient business outcomes through better control over impression delivery and target audience reach over extended periods of time. – Twitter

 

Facebook buys Kustomer

Facebook acquires Kustomer, a CRM start-up
Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support. – Facebook

 

Search Console

Daniel Waisberg talks about how to use Search Console for nonprofit organizations. With Search Console you can better understand how you’re performing in Google Search and see what you can do to improve your apprentice and drive traffic to your website.

Google Ads Insights, Video action campaigns, Facebook Lawsuit, Google on iOS & More – [MMC-19]

Published: 20 November 2020
Written by Adaxa Web
No comments
Categories: AdaxaNews

Enjoy today’s Coffee

Today’s holidays follow:

  • USA National Absurdity Day & National Peanut Butter Fudge Day also in USA

Join our fresh dose of Digital Marketing News :

Google Ads Insights

Google Ads Insights Page Beta Rolling Out To Some

The Insights page makes it easy for you to explore insights and emerging trends based on your business, Google said. It is now going to be rolling out over the next few weeks, available in the United States, United Kingdom, Canada, and Australia. – Seroundtable

 

Google Ads Tutorials

Google Ads Tutorials: Creating Video action campaigns

Video action campaigns help drive conversions. Learn how to set up your campaign, set the right bid & budget and build your Video action ad. – Google

Google on iOS

iPhones just got more helpful with Gmail, Drive and Fit widgets

When iPhone 12 was released a few weeks ago, we launched helpful widgets for your favorite Google apps on iOS. Over the next few days, we’re adding more for Gmail, Drive and Fit—and Calendar and Chrome widgets are on their way too. – Google Blog

 

 

Facebook Lawsuit

Facebook Files Lawsuit Over Cloning of Instagram Accounts

The social network accused Ensar Sahinturk of using automation software to scrape Instagram users’ publicly visible information and create a network of clone sites, or websites that copy and display profiles, posts and other information from Facebook or Instagram – AdWeek

 

Google Ads get more Youtube Data, Facebook is being sued, Spotify recovers & More – [MMC-4]

Published: 29 October 2020
Written by Adaxa Web
No comments
Categories: AdaxaNews

Today’s late morning coffee featuring,

– Facebook is being sued

Yet another legal action is started against Facebook in the Cambridge Analytica data breach – source Slashdot

Is there and end to this? Now, don’t get me wrong, User Data should be protected, that’s a fact, but isn’t there too much water under the bridge gone?

 

– Youtube has been added to Google Ads attribution reporting

Fresh from Google Blog,

Youtube’s addition to Google Ads attribution reporting means cross-network path analysis is now available. Additionally, Data-driven attribution has become increasingly popular but was previously limited by data constraints. – said PPC Hero blog

 

– Spotify is getting back on track

Spotify is adding users faster than it thought it would, It has 320 million active and 144 million paid subscribers, miles beyond rivals. – Engadget

 

– Linkedin’s Career Explorer

Linkedin has launched a new tool for Job Seekers, crucial in these pandemic times.  – TechCrunch

 

– How to speed up your WordPress

For the end of this coffee, we decided it’s was a good idea learn some tricks from Ahrefs.

 

 

Google is coming for Facebook

Published: 23 June 2020
Written by Adaxa Team
No comments
Categories: AdaxaNews

Last year at the Google Marketing Live event, Google introduced two image driven ad tests. Gallery ads for Search campaigns weren’t giving good results so it will be removed this summer, but Discovery ads finished their testing and are now available to all advertisers globally.

Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers.

If you’ve failed to notice ads in Discover feed yet, that’s because Google is treading very lightly here. Google machine learning is used to determine when to serve a Discovery ad that will deliver the best results on the campaign objective, and the results continue to improve.

When Google introduced the Discovery campaign, it said that the Discover feed has more than 800,000 monthly users. Now, Google is spreading its usage across the YouTube, Discover and Gmail surfaces to claim a combined audience of 2.9 billion people. In comparison to Facebook shared platforms, they reported 2.99 billion monthly active people.

Discovery campaigns aren’t just another effort by Google to move beyond search intent and deliver audience connections throughout the funnel, they give Google an entrance into working with social budgets and teams. Which team is ultimately responsible for Discovery campaigns will vary, but in many cases agencies and companies will have search, display and now social teams with a hand in Google Ads campaigns.

How to set up your Discovery ads? There are two ad formats in Discovery campaigns – Discovery carousel with multiple images and Discovery ads with single image. For the images, Google can scan your website and find the ones with proper dimensions, or you can upload your own. Google’s creative guide gives advice – aspirational imagery and copy is crucial.

Discovery ads in combination with responsive search ads serve up to five headlines and descriptions automatically. Google will also automatically choose call to action in your ads from ten options unless you choose for yourself. Based on geographic targeting, Google will show weekly impressions.

Keep in mind that this is one of Google’s automated universal campaign types, so smart bidding is required and Frequency and Ad Rotation are not available for this campaign type and also choose an average daily budget at least 10 times the value of your target cost-per-action (CPA) bid and wait for at least 40 conversions before making changes to your campaign.