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Google Performance Max Campaigns,TikTok & Shopify, Shopping Cart Abandonment & More – [MMC-3]

Published: 28 October 2020
Written by Adaxa Web
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Categories: AdaxaNews

Another day, another fresh pot of coffee. 🙂

Let’s drink it together

Performance Max Campaigns

Google’s Performance Max Campaigns are the thing that caught our interest since it was announced. We are not the only ones that are interested in how things are going to work with existing campaigns, surely, a useful thing for small business it’s going to be handy. But Performance Max Campaigns raised a lot of eyebrows when it comes to bigger accounts where we have more established search, display or other types of Campaigns.

Merkle team wrote an intro about these types of campaigns and the crew from SEJ made a full podcast about that topic

Understanding Shopping Cart Abandonment

is the most important part of conversion rate optimization SiteTuners team produced a great article about that subject – Strategies & 7 Recovery Tools to Consider

 

Microsoft Bing Indexing Issues

For a big company, which they are, Microsoft is having quite a few issues in the past period, latest one is Search Indexing Issue they are experiencing.

Seroundtable noticed it first.

 

TikTok partners Shopify

Shopify merchants will now have access to TikTok’s user base in the US, with Europe and Southeast Asia planned for early 2021. – by Campaignlive

 

Create Google Analytics Audiences for Google Ads

Premiere, Premiere….. get ready to Learn from the experts from MeasureSchool

 

And enjoy the rest of the day, may the CR% be with you

 

 

Include In & View Through options added by Microsoft Advertising

Published: 27 April 2020
Written by Adaxa Team
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Categories: AdaxaNews

Search and Audience Network campaigns got two more new conversion goal options by Microsoft Advertising. To properly use either option you need to be sure to have Universal Event Tracking set up.

Include in Conversions

You can tell Microsoft with this option which conversion goals to include in your conversion metrics. The goals you mark in the Include with “Conversions” setting will be optimized for any conversion-based automated bid strategies that you are using in your campaigns .

By default any new and existing conversions goals will be marked to Include with “Conversions”. You can still see aggregated performance with the “All conv.” column options if you opt to remove conversion goals. You can check out your conversion goals settings by heading to Shared Library > Conversion goals.

View-through conversions

This option is specifically used with the Microsoft Audience Network. View-though conversions are impression-based instead of click-based. They capture when a users is shown an ad but they don’t click and ends up converting on your site at a later date.

Microsoft Audience Ads click-through rates tend to be lower than high intent search ads, as with standard display ads. Use view-through conversions to capture potential impression-assists of these native ads for a better picture of the role they play in the customer experience.

A view-through conversion window setting will be available for all Universal Event Tracking based conversion goals. Just go to Shared Library > Conversion Goals and select the conversion goal you want to edit. Consider the goal of the campaign as well as the typical length of your sales cycle and the phase your target audiences are likely in when they’ll see your ads, when thinking about setting your view-through conversion window. Your look back window will be shorter, the shorter the conversion cycle and further down the funnel your audiences are.

By default, View-through conversions are set at one day. And with that setting, for a view-through conversion to be counted, users will need to convert within a day after the ad impression is served.

These two options give more flexibility to optimize and measure campaigns and also make it easier to compare campaign performance against other channels.