All new week, post and fresh cup of coffee. It’s our 10th edition of Morning Marketing Coffee, like it or not it here to star at least for some time. Why is that? Because while we browse trough news trying to find something interesting to put into our articles we also learn something new every day – and that’s how you grow.

So enjoy the week and see what we have for you today;

Google AMP

We already know what exactly is Google AMP, still didn’t figure out how to turn some of our PPC clients to try it,sure enough PPC works better on AMP.

What is Google AMP and Do I Need It for SEO? – Wordstream

According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it’s more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect pages that load slowly or that have a high bounce rate, and will rank those pages lower in search results.

SEO – Increase Organic Traffic

James Brockbank wrote an extensive article about: “12 SEO Techniques to Increase Organic Traffic in 2021”

Auction insights for better PPC

Identify new competitors, Track historical changes, Start monitoring your auction insights – All important for Great PPC

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. – SearchEngineLand 

OCT – Offline Conversion Tracker

https://www.youtube.com/watch?v=Oj74OraUTbM