Welcome to  Wednesday’s Marketing Coffee

Today’s holidays follow:

• Remembrance Day in Croatia,
• National day in Oman and Latvia,
• Independence day in Morocco

Let’s browse the fresh Digital Marketing News :

Apple App Store

Apple will reduce App Store cut to 15 percent for most developers starting January 1st

On Wednesday, Apple announced a reduction to its longstanding App Store commission rate, one of the most substantial changes to how iOS developers earn money in the history of the iPhone maker’s digital app marketplace, as part of a new program for small businesses. The new App Store Small Business Program, as it’s called, will allow any developer who earns less than $1 million in annual sales per year from all of their apps to qualify for a reduced App Store cut of 15 percent, half of Apple’s standard 30 percent fee, on all paid app revenue and in-app purchases. – TheVerge

Google Ads

Google Ads Automatically Changing Some Campaigns Without Documenting In Change History?!?

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center” and because of that, the changes were being made. – Seroundtable

Amazon Pharmacy

Amazon Pharmacy Opens for Business

Amazon on Tuesday announced that it’s getting into the online pharmacy prescription business in a big way. The e-commerce giant revealed it’s setting up a new drugstore on its platform, Amazon Pharmacy, that will allow customers to complete a pharmacy transaction on their desktop or through the company’s mobile app. – EcommerceTimes

Google Discover

How to Rank and Drive Traffic

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or golf. – Ahrefs

Twitch Ads

Twitch Begins Beta-Testing Multiplayer Ads

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads. – Adweek