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Microsoft Advertising Podcast, Google Ads Hidden Agendas & More – [MMC-13]

Published: 12 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Good day to you people,

Today is a festive day around the world,

  • Youth National day in East Timor,
  • Chicken Soup day in USA,
  • Tempranillo Day in UK,

For those celebrating, best of wishes, but we need to get back to our Morning Marketing Coffee News overview, here’s whats cooking today:

Microsoft Advertising Podcast

The Download Episode 3: Change is the only constant in marketing

Change is the only constant in marketing and just when marketers thought they understood third party cookies, those are about to crumble. So what will a post-cookie world look like? – Microsoft Advertising

 

Google Ads Hidden Agendas

From Conspiracy Theories to Hidden Agendas: Why Google Ads is Limiting Your Query Data – Brad Geddes

 

Blog Analytics

changes in google adsA blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working? – Hubspot

 

Amazon Sponsored Brand Videos

Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers

More than one-quarter (26%) of Sponsored Brands spend on Amazon in Q3 was invested in video ads, as the format rises in popularity compared to static ads. So finds Tinuiti in its Amazon Ads Benchmark report for the third quarter of 2020, exploring the popularity and performance of video ads. – Marketing Charts

 

 

 

Stop Receiving InMail, Optimize Your Google Local, Improve Customer Experience & More – [MMC-8]

Published: 5 November 2020
Written by Adaxa Web
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Categories: AdaxaNews

Another day, another cup,
Hope all the election tensions go away fast and we can get back to normal Covid infested life of ours. #staypositive people and enjoy your coffee.
Here’s what caught today in Digital Marketing world:

LinkedIn: How to Stop Receiving InMail

Although a great marketing tool somtimes the InMail thing tends to be overbearing – AdWeeks Brandy Shaul will show you how to turn them off.

 

 

 

 

Optimize Your Google Local Advertising

Learn 10 quick steps how to optimize you Local Campaigns.
The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. – Wordstream

 

 

 

 

CRO – Improve Customer Experience

An extensive and informative article about Post-Purchase Strategies that Improve Customer Experience came from Ivestp’s Simba Dube

 

 

 

 

Best Amazon Marketing Companies

Neil Patel wrote about The 5 Best Amazon Marketing Companies of 2020

 

 

Extract Data Connector

Lastly, some tehnical stuff on how to speed up your Google Data Studio report’s from Measureschool.

 

Amazon Ads overview, Best Marketing Podcast in 2020 & More – [MMC-2]

Published: 27 October 2020
Written by Adaxa Web
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Categories: AdaxaNews

Howdy people, coffee is done, the crew is making a new one while we digest what happened

– Best Marketing Podcast in 2020

Today’s Marketing Coffee turned out to be a Marketing podcast research. Among other articles we stumble up on a great one from AdWeek – about Top Podcast

 

The best one in marketing turn out to be Lead Ballon – Hosted By Dusty Weis – can’t wait to tune in and listen, join me.

Lead Ballons trailer kicks ass

Google’s – The Think with Google Podcast is also featured in Adweek’s article and we give it a try, turned out a great resource to insert into our Podcast list.

Modern CMO episode is great for inspiration.

 

 

– InVideo – an video editing platform

Techcrunch talks about a potencial game changer in the world of Video Editing tools, InVideo a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide.

 

– The Key to Successful Amazon Ads

Last but not least, we took a tour trough Amazon Ads with Neil Patel’s Amazon Ads walkthrough. Pretty informative an straightforward.

 

E-commerce ad spend doubled as social distancing started

Published: 5 April 2020
Written by Adaxa Team
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Categories: AdaxaNews

Data shows that e-commerce sites doubled their advertising budgets from mid-February and going into mid-March, as social distancing started to become the new norm for consumers and buying online. E-commerce ad spending jumped from $4.8 million the week of February 17 to $9.6 million the week of March 9. with data showing advertising spent over national TV, print and digital media, websites, Snapchat, YouTube, etc.

Earlier data showed that e-commerce sales for retailers that also physical locations saw an average revenue weekly growth rate increase of 52% and an 8.8% increase in conversion rates between January 1 and February 29. With many merchants reporting e-commerce sales exceeding rates of Black Friday and Cyber Monday levels. This spike in demand has caused supply and fulfillment challenges since China is slowly getting back to their full capacity from January but Amazon suspending their FBA resupply and receiving onyl essential items. And that will probably last for few more weeks and it could lead to slowing of investemt into e-commerce advertisment due to merchants emptying their Amazon stocks. So this spike in e-commerce spending is mostly a result of people spending more time and shopping online in combination with merchants selling their products still in stock. It is probably that starting with April the advertisment spending will go down until resupply becomes available again.