LinkedIn adds reactions to spur engagement
Emoji reactions for young job seekers
Sometimes a “like” in social media doesn’t give the full picture, or you’re just not inspired enough to write a fuller response.
Because of that, LinkedIn introduced their reactions. In addition to “like,” you can now react in four other ways to posts with icons that indicate “celebrate,” “love,” “insightful” and “curious.”
Interesting to see, there are no „haha“. We will atribute it that not many laughs or entertainment to be found on LinkedIn, I guess?
LinkedIn’s rollout comes in the wake of similar moves on other social platforms — perhaps most noticeably on Facebook, which launched an expanded set of reaction buttons more than three years ago.
LinkedIn has never been one for jumping quickly to new trends, but this nevertheless shows that it’s listening and understands that it has to provide more to users to make its platform more dynamic, to help spur more engagement (and in turn more people posting to the platform).
Statement from Linkedin
“People come to LinkedIn every day to discover what’s happening in their professional communities and talk to one another about topics and ideas related to their work. These conversations cover a wide range, whether it’s discussing industry news, celebrating a company milestone, giving advice on someone’s job search journey, or sharing thoughts on important workplace topics like being a working parent.
One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.
That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.”
We know you’re super excited to up your networking game, but you’ll have to wait. While they’re rolling out now, we’re told they’ll only be guaranteed to hit all regions and devices over the coming months. For now, you may just have to use your words.