TRACK · 01
Google Ads · PPC · Measurement
Performance Engineering
Case studies and operating notes on profitable paid search, account architecture, measurement quality and the systems behind better performance decisions.
Osijek, Croatia · Working across Europe
Start a conversationInsights · Case studies · Build notes
Systems, decisions
& field notes.
A growing evidence base of what Adaxa Agency builds, tests and learns—split into two clear editorial tracks.
01 · Editorial tracks
TRACK · 02
Applied AI · Real workflows · Everyday operations
AI in Practice
Practical AI beyond marketing headlines: custom assistants, connected workflows and real-world systems used in business, administration, agriculture, sport and everyday work.
02 · Content model
Every post will show what kind of evidence you are reading.
One editorial track, one content type and focused topic tags. Clear enough to browse now, structured enough to scale when the Drive project library grows.
Case Study
The problem, constraints, system, implementation and verified outcome.
Build Note
A focused look at a tool, script, assistant or workflow and how it works.
Field Note
A practical lesson from live performance or everyday AI use.
03 · Latest release
The first case study is live.
We start with an internal Adaxa project: a practical account of building and operating a live information website with AI coding agents, Python data collection and an intentionally human decision loop.
Building Adaxa News with AI: a real-world web case study
How Claude, Codex and Python helped turn a sprawling idea into a live information website—and where human judgment, testing and ongoing operations remained essential.
Google / PPC case studies
Account systems, multi-market execution, measurement, reporting and automation—published when the evidence is ready.
Have a problem worth documenting?