How to get leads from Google Ads
We all want to generate more leads, but getting started with paid ads can be scary.
After all, you don’t want to flush our hard-earned ad budget down the drain.
That said, one of the greatest things about being in business is learning why some companies are successful while others fall short.
What Is a Lead Campaign on Google Ads?
A lead campaign, in this context, is an online advertising campaign dedicated to generating high-quality, relevant leads for a business.
Businesses that have a long sales process, like insurance and real estate, rely on lead campaigns to supply their salespeople with sales opportunities.
They drive traffic to a landing page, a relevant page designed to get a visitor’s contact information.
Creating a lead-generation campaign on the Google ads platform only requires a few clicks.
Setting up a successful campaign that generates leads at a profit month after month, however, requires a lot more effort.
Simplest lead generation strategy
Through keyword targeting.
When reviewing PPC accounts, probably the biggest mistake I see advertisers making that holds their lead generation back is not using single keyword ad groups.
Higher ad relevance = higher CTR = higher Quality Score = more qualified traffic = more leads.
Here is how you implement single keyword ad groups.
Firstly, you need to place your keyword within its own ad group in the three different match types (BMM, Phrase, and Exact)
Set up proper URL tracking
To accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions.
This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on.
One of the best ways to accomplish this is to use UTM Parameters and ValueTrack Parameters.
These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad.
Develop tailored landing pages for your ad groups.
Once a visitor gets to one of your landing pages you’ve already paid for the click.
This means that measures such as adding extra form fields or validating for a business email address in an effort to reduce the number of poor-quality leads, are misguided.
Instead, you should focus on maximizing the conversion rates of your landing pages by optimizing the elements below.
If you have a micro budget, you’re going to pinch your pennies. With a Google Ads account, you can generate more leads without spending a ton of cash.
You can then focus your efforts on creating a product or service that will maximize your AdWords ROI.
If you understand how to find and use relevant, high intention keywords, you can target leads and drive more conversions on your first try.