How can PPC customer support help small and medium sized business
As a business owner, you’re busy. Your focus is on growing your small business as quickly as possible, for as little as possible, and without a lot of help. Fortunately, it’s easy to run a successful small business with the power of paid search advertising.
Paid search advertising lets you leverage this web traffic to attract new customers and engage existing ones with nothing more than an internet connection, a few dollars and a couple hours of your time.
Working with PPC customer support at Microsoft Advertising, for example, can help your business get the right advice, employ the right tactics, and simply streamline the process, so you aren’t emerging from a PPC rabbit hole feeling frustrated and upset. That’s no fun and can be easily remedied.
Here are five common concerns and how customer support can help small businesses like yours with their PPC campaigns.
“I have no idea how to get started.”
Onboarding specialists are part of customer support and work with small businesses to set up your PPC ad account from scratch, create your first set of ads, research keywords, set a budget, and assist you with competitive bids.
They view the entire process as a team effort and are genuinely interested in understanding your business goals and objectives. Then they help you design a PPC campaign to meet them.
“I can’t figure out why my campaigns aren’t performing.”
If you’ve been using PPC advertising for quite a while, coaches can support your campaign by introducing you to the latest features and tools you may not know about.
Sometimes we get into a routine and performance plateaus but talking to an expert for 15 minutes can totally refresh your PPC perspective and provide you with valuable insight and ideas.
“I’m afraid I’ll look like an idiot if I can’t figure this out on my own.”
Managing PPC campaigns is a learned skill, but it might not be something that comes naturally to you. A coach’s job isn’t to do everything for you, but to educate you on how to improve campaign performances on your own.
Customer support can help business owners get familiar with PPC tools, processes and resources that help you successfully manage your ads without external support.
“I don’t think customer support will understand anything about my business and it’s too much of a hassle. I just have to figure this out on my own.”
The whole point of customer support is to take the time to understand your industry and your business goals, that’s the only way to provide meaningful and targeted guidance.
Coaches treat you like a partner and pro-actively offer strategic direction and the right tools to increase your PPC efficiency.
“I’m not sure I’m managing my campaign correctly and spend too much time worrying about it.”
This is a big one, especially for businesses that aren’t familiar with paid search. Your time is spent worrying that you’re doing it wrong instead of learning how to do it right.
This is where working with a coach can really help because they provide you with peace of mind.
Kenneth Andrew is General Manager SMB Sales at Microsoft Advertising.