Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.

Most smart AdWords advertisers are concerned about two things:

• Increasing the conversion rate
• Reducing the cost per conversion

 Leading social media networks like Facebook, Twitter, Instagram, LinkedIn, and Quora. all are open to advertising on. While social media advertising has its own impact, there is no denying the fact that search engine ads are efficient too.

The benefits of using Google Ads are many

But the point I want to stress is – Are we using it to its full potential? Are we optimizing our Google Ads? Are they driving in conversions or results?

If you thought twice before answering the above questions, you are probably in the right place. Flushing money into advertising without understanding its workflow is not cool.

Hacks for improving CTR and conversion rate:

• Use Title capitalization:

This is something very basic. Use title capitalization in your ad copy so that it looks nice. The headline should look like a headline.

Your audience first sees the ad and if it looks appealing enough, a prospect will read it, and click if it makes sense. If it isn’t formatted, your ad will be ignored and that’s where it hurts your CTR.

It doesn’t cost you a cent to capitalize your headline but the results will make you smile.

• Pay attention to mobile

Your ad’s landing page must be mobile-friendly allowing users to easily access the webpage on their mobile devices. As you have less space to display ads on mobile, make sure you have the most important information in the first line.

• Make your ad copy relevant to the keywords you’re targeting

If you are using dog foods as a keyword, make sure your ad copy is relevant to dog foods. This normally happens when you’re using too many keywords for a single ad or ad group.

Sticking to the rule discussed above will keep your ads relevant to keywords.

• Write compelling ad copy

The majority of Google Ads are just posted for the sake of advertising. We need to understand our customers’ emotions and step in their shoes.

Most of the time, we come across such boring ads that we may want to report them for lack of luster.

• Use exclusions and negative keywords

Exclusions include all those websites and mobile apps where you do not want your ad to appear. This generally includes all business niches which are irrelevant to your business.

We all are aware of the importance of negative keywords for search campaigns. Just like keywords which we decide for our ads to appear on, there are certain keywords which we do not want our ads to appear on. These are called negative keywords.

Short conclusion

When you start seeing decent CTR and conversion rate, the next step is to test and tweak your ads and campaigns for improvements.

Keep an open mind when it comes to Google AdWords because there’s a lot you can learn when choosing your keywords, creating new campaigns and ad groups, as when you place bids.