What to look in Google Search Console?
What is Google Search Console?
Definition by Google: GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Before we start to talk about GSC we’ll give you explanation on how to verify your website:
- HTML file upload: Upload a verification HTML file to a specific location of your website.
- Domain name provider: Sign into your domain registrar (like GoDaddy, eNom, or networksolutions.com), and verify your site directly from GSC or add a DNS TXT or CNAME record.
- HTML tag: Add a <meta> tag to the <HEAD> section of a specific page’s HTML code.
- Google Analytics tracking code: Copy the GA tracking code that you use on your site. (You need “edit” permission in GA for this option.)
- Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. (You need View, Edit, and Manage container-level permissions in GTM for this option.)
Impressions measures how many times your site came up in a search result. This number can give you a general sense of how broad an audience your site is reaching, and it can help you set realistic goals as you try to get noticed by more people.
Clicks represent the number of times someone clicked on your website from the Google SERPs. This number can be a bit of a misnomer because Google doesn’t tell you about all of your clicks—they’re vague about why this is, but cite some privacy concerns.
Click through rate (CTR)
Number of clicks divided by the number of impressions. This number can help give you a sense of how relevant your pages are for certain search terms. A high CTR means that the title and description for your page are grabbing the attention of searchers.
Position is all about where your page ranks in search results. Each page of Google’s organic results has 10 links, so if your position number is 10 or lower, that means your website is displaying on the first page of search results.
Find and fix errors
The crawl report allows you to understand what Google sees when it crawls your website. Google crawls websites to learn what the site is about, and the information that they find on their crawl affects how you rank in their results.
If your site is difficult to crawl, you could be falling behind on rankings even if your website content looks great to the human eye. Use this report to make your site as appealing as possible to the Google computers that are indexing websites to give your site the best shot at ranking well.
GSC is one of the most powerful tools available to small business owners. Unfortunately, some are unaware of its benefits or are intimidated by the wealth of data it provides. However, when you know which reports to run and which numbers to look out for, it can completely transform your approach to SEO and marketing.