Google Ads reporting delayed
If you are using Google Ads and AdSense you probably already noticed this bug.
As Google said: „On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1 (Pacific Time) to be incorrect. This bug impacts reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads Scripts.”
There are no further details on what data is not reporting correctly. From what we can see, data appears to be populating for those days, but at this point you should not rely on any reporting from Google Ads for those days.
The company said the issue may be resolved during this week, but all signs indicate it is still ongoing.
It’s not uncommon for Google to underestimate the timeframe of bug fixes.
If the recent indexing bug is anything to go by, the issue may not be resolved for days after Google’s original estimate.
Why we should care?
Be aware that if you’re using a third-party reporting tool or dashboard, the data is for those two days may be incorrect. This is apparently not affecting automated bidding strategies and is just a reporting glitch.
For now, hold off on making any decisions based on the past two days of data. And hold off on those monthly reports until this is fixed.
The company says it will publish an update when there is more information to share.