Google Adwords is one PPC advertising technique that has to be carried out carefully.

You can get everything right, but if you’re not particularly careful with the way you set up your Adwords campaigns, then nothing else will matter.

The difference between making a lot of money and losing a lot of it lies with a proper campaign.

What is Google Adwords Optimization?

AdWords Optimization is the process of fine-tuning the Google AdWords campaign to achieve the maximum results once you have decided that Google AdWords is for your business.

It is based on reducing ad waste and increasing ROI.

All of the optimization efforts should be concentrated in these three areas.

Ad Targeting

Advertisements have to be targeting customers who have a high potential for buying products or services. If you neglect this step, your business will have a tough time making sales and improving it’s brand’s reputation.

Ad copy

If the ads are finally targeting the correct people, it is crucial to consider Ad Copy for optimization purposes.

Ad copies have to be carefully written as it will take a lot of effort to come up with the best ad copy and it is a critical part of the Google AdWords campaign.

Landing pages

Without a perfectly planned landing page, the two ingredients – ad targeting and ad copy will have no effect, and your efforts for optimizing Google AdWords will not deliver the expected results.

Optimization checklist

Rotate your ads

Consistently rotate at least 2 distinct advertisements. If you find a winner, then delete the other one. Afterwards, write another ad and try to make it better than current winner.

It doesn’t stop there, you have to keep doing this to increase your response rate little by little over time.

Bid management

When it comes to managing your bids, if you find keywords that are losing a little or breaking even, you only have to lower your bid prices and you’ll be okay.

On the other hand, you should consistently increase the bid prices of moneymaking keywords, so you can be able to make more money.

Test your headlines and landing pages

You should always test your headlines, landing pages, call to action and more. This could be the holy grail of superb high conversion rates! You can as well test yours offers; rotating offers to see which one makes you the most money. Testing can be done readily with Google website optimiser.

Track your campaigns

You should always track your campaigns. You can choose to track either sales or leads, whichever you decide. If you need to track both, then use an additional tracking script with the usual conversion tracking code.

Short conclusion

As your accounts mature and improve, keeping this cadence up may become overkill. That doesn’t mean you should stop doing it though.

It just means that you can be more efficient, so you’ll have more opportunities to grow your campaigns in even bigger ways.