Facebook is very close second place to You Tube in terms of popularity with US audiences as the data shows, and the world-renowned social network is twice as popular as its nearest like-for-like competitor. If your business has serious ambitions on gaining more customers or going up as efficiently as possible, it is certainly worth looking at making some PPC campaigns on Facebook.

You should optimize your sales funnel

Facebook ads vs. Google ads perform somewhat differently. In the case of doing PPC advertisements with Google, audiences will be actively looking to buy the products or services you are advertising, but with Facebook, it is more likely that you will be appealing to audiences who are just browsing with little intention of making an immediate purchase and operating on smaller budgets might be a little problematic with Facebook ads. It is also good to run more campaigns in same time all with different goals which could lead to creating your own social sales funnel. Probably most purposeful funnels you could create for your Facebook PPC campaign could focus on engagement to try getting new customers in and is perhaps most effective when done through the video advertisment.

Build exposure through frequency

You can also monitor the number of times a specific user views your advertising campaign through ad frequency. This is an important metric because audiences that sees your ad repeatedly are more likely to remembers it. But it is important to leave your mark within campaigns and also be careful of not overdoing your frequency because if your ad appears too often, it will only lead to users ignoring your brand.

Make your budget go further

When you create your PPC for Facebook, you’ll be running probably few ad sets with multiple adverts within each set. To chose which ad set is more effective, it is important to look at the metrics available to see which campaign is best for accomplishing your goals. When you determinate which ad is performing best, allocate more budget towards the set, about 10-20% to steady boost without taking too many risks. When you continue to and see encouraging results, repeat the process until you notice signs of diminished returns on your investment.

Fine tune your target market

If you decide to incorporate Instagram into your ad reach, it’s reasonable to expect far greater engagement, but it is likely that you’ll see fewer comments or likes if you choose to place your ad as a Facebook page post, so remember that proper placements bring perfection to PPC campaigns. Facebook Messenger generally performs well when it comes to conversions and Audience Network placements can often increase a brand’s reach.

Get the right bidding option

Facebook uses an auction-based system when running advertising campaigns. Advertisers just need to pick the type of campaign they want to run, whether it’s based on conversions in the form of link clicks, landing page views, or certain on-site interactions.

Lets be clear, perfect search ad does not exist. There is always space for improvement with a your PPC campaign, it is only a matter of time, money and cost. But that said there are certain things which can contribute to a search ad getting the best click through rate, while also promoting your brand.

Call to action in Title and Description

To the point, the call to action is leading web users to exactly what you want them to do to convert. If the users know what they should do, and how they should interact with your ad campaign, they are more likely convert. That said, it is a good idea to put a call to action in your title and your description. But be also keep in mind that if you use call to actions more than that, you put at risk that your search ad is forcing the message too much.

Brand or URL at the End of Title

When a user does not click your ad, it does not mean the end of the world and that you don’t benefit since it is a good idea to put your brand or URL of your company at the end of the title, such as ‘| Company.com’ for example. That will make the brand or URL more recognised with the contextual search phrase the user is searching for. And over a longer period of time you will be improving the brand awareness of your company without paying a cent.

Quantifiable Enticing Data

Put some sort of numbers in the search ad because people like numbers when comparing different things and it helps to encourage users to click onto your ad, since it gives the user a quantifiable way of comparing your search ad against the competition.

Ad Extension

Google allows you to use a range of different ad extensions in your search advert, such as site links, location, telephone numbers, ratings, reviews and more. Ad extensions are a good way to add some content and contextuality to your website, which will all encourage more web users to click it.

True URL Used

there is generally one rule to follow when it comes to choosing what URL to display in the search advert – does it work? You can choose a good looking URL, that is short and full of keywords. But you need to check out if the URL is actually leading to a place that exists and does not give you an 404 error. So always check the URL you use in PPC that it actually works.

SEO is an effective investment that will pay for itself in the long run for your online business. If you don’t make SEO an important part of your online business you might get stuck without proper progress and if you don’t think about how SEO can do good things for your online business, then here are few reasons to change your mind.

Offers Long Lasting Results

One of the best things about SEO is that it is a long lasting strategy but to achieve that it takes time for your business to start notice the benefits of good SEO strategy. You need to understand that you will not be able to do such a thing with SEO after a month or two. Just because SEO did not provide immediate results does not mean it is pointless or ineffective. If you have started a new website for your business, then you will start seeing results in a period of 6 to 12 months.

Is a Cheaper Alternative

When compared to other paid search strategies, SEO is a probably the cheapest alternative even though you will have to spend money on SEO in the start. But that is still better than paying for traffic month by month. If you want short term results, you should stick to paid advertising, but if you want to see long term results, then you will need to go with SEO. Looking at the bigger picture, Search Engine Optimization will improve your search engine visibility by leaps at a yet at lower cost than Search Engine Marketing.

Gain the Trust of your Audience

In the old days, it was quite easy to rank on keywords but things have changed since then. If you want to rank, you will need to know exactly who your target audience is and by giving them what they want, you will create awareness for your brand and build authority. Your website will gain authority by gaining credibility and trust and for that to happen you will need to deliver exceptional content with valuable information and have an easy to use and clean website.

Increase Traffic and Customers with Local SEO

From all the good reasons why you need to invest in SEO, local optimization should be at the very top. Local optimization can be used for your search for local keywords and blog to be integrated into your articles, which will boost your rankings like a lot. To start with your local SEO process, you will need to Google your business, add information and then connect that information to your website and also add pictures and link your social accounts too.

Majority of marketers in the U.S. advertise on Facebook, and it’s easy to see why since 74% of Facebook users visit the site at least once a day, and more than half of them visit Facebook multiple times a day. So the question is not if you need to advertise on Facebook, but what is the best time when to advertise. If you have a great campaign and you run ads in the wrong time, you are losing budget for nothing, plus not getting results you wish to get.

So what is the best time to run Facebook ads?

Shoert answer is that there is no ideal time for running your ads, if there was, this post would give you very specific answer and be overall pretty short. Of course, there are those who would tell you there is best time for each type of ads you would run and it’s all backed up with data, which is correct. But it is their data, their ads and their audience. Just because a specific time worked for one business doesn’t mean it will work for yours.

You want to run your Facebook ads at the right time for your target audience. This really isn’t something new, you would not run commercials aimed at high-income full-time employees during the workday sam as you would not run the commercials on the cartoon channel.

Use analytics to find the best time to run your Facebooks ads for your targeted audience

Facebook Analytics
: Check to see which of your posts have been getting the most engagement since it gives you a benchmark of when users are interacting with your posts. Use Facebook Analytics for a wide variety of other metrics that can help you create the most effective ad campaigns.

Facebook Pixel: It is a snippet of code that allows you to track conversions and shows the value of your ads and Using it helps you see your actual conversion rate.

Google Analytics: If you haven’t collected a significant amount of data on Facebook, use Google Analytics to get your website data. While website data isn’t the same as social media data, it can still provide you with insight to create lookalike audience with your Facebook ads.

Using these three tools will give you a solid foundation for determining the best time to run Facebook ads for your business.

Planning ahead can help your business stay is good position for your peak periods especially in this time of current uncertainty. Whether your company is having trouble keeping up with demand or experiencing a quickly decline in leads and activity, businesses are going to be confronted with unplanned “seasonal” event.

Last month at SMX West, Metric Theory’s Genevieve Head-Gordon discussed paid search strategies for preparing and optimizing for peak seasons that can help you be ready. “Gone are the days of just maximizing your peak period,” said Head-Gordon. “There is so much you need to be doing in your off-peak periods to make sure that you understand your target audience and the state of your account leading up to your peak season.”

Know your audiences. Building and targeting correct audience  is going to be very important for seasonal success. Prepare ahead of your peak period so you can start bringing users into the funnel and be ready to remarket when the season starts. Long-term remarketing lists guarantee you can reconnect with people who engaged with your brand last season. Those lists then can be used to create targeted similar audiences and also take advantage of custom intent audiences.

Test any new campaign types well in advance of your peak and “work out the kinks of your core SEM components: ad copy and landing pages,” she says.

Frontload your budgets in advance to get ahead of your competion and “invest in window shoppers,” as Head-Gordon puts it. “You want to make sure that you’re bidding and budgeting early. Get in front of people and fill remarketing lists. If you wait to start prospecting until the beginning of your peak period, you will have missed a valuable window to gain awareness and loyalty.”

In particular on Amazon, Head-Gordon suggests ramping up your budget two to three weeks before your peak season.

Automated bidding – “During your peak season, make sure that you are leaning into automated bidding,” she says.”Machine learning is a huge benefit in a complicated journey. But you can make it smarter using tools and your historical data assessment.”

Google Analytics – “Google Analytics allows you to maximize your exposure because that data is real-time, so you’re not going to be missing out on really strong conversion rates and really strong performance.”

Budget monitoring – You want to set up “depleted budget reports,” says Head-Gordon. “These are really helpful because the worst thing that can happen during your peak season is your best performing campaigns run out of budget early.”

Channel reporting – Set up hour-by-hour channel reporting for your key days. This will show overall changes in spend in traffic and conversions, said Head-Gordon, “and make sure that you’re setting yourself up for success for next year.”

Advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023, according to Juniper research. Blockchain became good solution to provide transparency while serving ads and paying for the real human interactions on the ads removing the automated traffic from the picture.

The blockchain open itself to the advertising industry recently when data inflation and data discrepancy news surfaced online and publishers and advertisers  started looking for a better alternatives for transparency. Advertising giants were manipulating the data and information to make a huge profit margin.

Blockchain applications in digital advertising

  • Ad Buying and selling without the mediator – Blockchain is solving the transparencies and trust issues the ad tech industry has without mediator.
  • Fraud prevention and transparency in the ad supply chain – Blockchain technology integrated with the tools helps find and flag sites with click discrepancy and bot infiltration which would flow the ad budget to the right sites with genuine clicks.
  • Targeting the right audience – With blockchain, ad tech platforms can automate campaigns based on the specified set of rules. By doing this advertisers can utilize the budget on better sites to show ads. Audience engagement will be credible now with very much accurate data that will help design better campaigns.
  • Data management – Blockchain makes it simple to retrieve the right KPIs utilize the data for better decision making.
  • Customize ad delivery – With blockchain, advertisers will be given control to limit the ad frequency according to their campaign objectives.
  • Social media ads – A lot of fake news used to surface online through social media channels, now it can be controlled as blockchain technology is the distributed system is highly transparent and trackable. It can limit the social media ad frauds.
  • Data safety – Audience permission is required now to use their personal data. Security compliance like GDPR, CCPA, HIPAA came into the picture for data privacy and safety.
  • Ad-verification – Blockchain reduced the role of third-party platforms to verify ads if they comply with the guidelines and save a lot of time for the advertisers.
  • Ad automation – With the help of blockchain-based advertising platforms, ad auctioning process are more easy, transparent and will now be more effective and relevant.
  • Content management – Content personalization, content discovery, content monetization and content creation would be easier in these blockchain technology ad platforms.

Blockchain is impacting the digital advertising ecosystem gradually and positively. Ad tech giants like Google are adapting the blockchain-powered tools to enhance their functionality. The companies considering an upgrade to their advertising platform with blockchain will lead the way going forward.


Customer value reporting and Conversion value rules are two new features that have been under testing for about a year now. Google first teased these features in the Google Ads UI at Google Marketing Live last year. Even though both features are still in beta here is what we know about them and how they are designed to work.

Customer value reporting.

You will be able to find conversion value reporting in the Tools dropdown under the Measurement section in the Google Ads UI. It shows the “Distribution of your customer base over the previous 12 months” broken down by demographics, locations and devices.

You can change the view to see one-time customers and medium-value from the dropdown in the upper right corner.

The demographics reporting is based on what signed-in users suggest in their Google accounts or what Google can guess about users based on their search and browsing behaviors.

Conversion value rules.

When enabled it is located in the Conversions section under Measurement options. You can “adjust values for conversion events based on conditions like location or device.” For now the options are limited to location and device and audience will be an eventually option.

The rules will then be applied to your bidding strategies and Google will also report on your conversion value rules. This will allow you to customize conversion values so they align more closely with your business goals.

Ok, how Amazon ads work in a nutshell – you go through bunch of reports to identify good and bad keywords, then you update your campaign settings, create targeted manual ads, include negative keywords and sometimes update your product listings. And that’s pretty much it.

This is one of the most efficient strategies ones and the most common optimization strategies on Amazon used today. It involves a bunch of different mechanisms which work together. On Amazon, there isn’t a big difference between SEO, PPC and CRO as you often find with search marketing for Google.

You have five key areas that need to focus on to rank higher on Amazon:

  • Organic
  • PPC
  • CRO
  • Outside referrals
  • Sales

Content is a very important ranking factor for organic ranking and what you really need to focus on is on your product. Your product listings and your brand store need to look the best you can make them.

How to structure your title

The title for your product listing is an important part of your organic optimization like the key element of any good SEO.

  • Even if that means putting your brand in second plan use your keywords in order of importance.
  • Optimise your title readability for mobile, desktops and your ads.

Title Text Lengths

  • For desktop organic results use up to 144 characters.
  • PPC will take up to 33 characters of your product title.
  • Organic mobile titles will take up to 63 characters.

Back end search terms are very important tool for organic ranking on Amazon. This is where you should include common misspellings however there is only 250 characters that Amazon will index.

Amazon PPC

Amazon offers two advertising solutions. The Amazon DSP is a advertising based on CPM and the Amazon Sponsored Ads solution is based on CPC.

The Sponsored products solution is primarily based on keyword targeting very similar to Google Ads. This is the easiest way to drive your sales up on Amazon. You start by running campaign suggested to you by Amazon then move the successful keywords to manual PPC campaigns to target your keywords, then boost the bids to drive exposure. Running your paid activity for a short period even at a loss will be worthwhile to increase your organic ranking.


  • Customer reviews: The higher your reviews, the higher Amazon is going to rank you. Like Google, you need to get a few reviews before Amazon starts to rank you against the bigger competitors.
  • Image size and quality: Use all the photo spaces you’re allowed and they all must be 1000 x1000 pixels so your buyer can zoom in from all angles.
  • Price: Amazon will always push the best seller, which is most likely the lowest price to the top, so you need to audit your competitors regularly to see what they are charging.
  • Exit rates: If someone looks at your product then immediately exits the Amazon site, Amazon will lower your ranking. If you are in no way misleading, this won’t be a problem.
  • Bounce rate: Same as the above, if someone lands on your product then leaves quickly to look at someone else’s, Amazon will penalise you.
  • What’s the best way to get conversion? Offer a deal.

The biggest ranking factor of all is Sales and driving traffic from outside of Amazon. It’s simple, the more sales you have, the higher you will rank. If you start to outsell your competitors who outrank you for your keywords, Amazon will reward you with a higher ranking. Using Facebook, Twitter and even Google to drive traffic to your product will also help you rank faster and higher on Amazon.

If you want your blog to attract more followers and make monetization easier you have to make unique and interesting content. So it is the responsibility of every blogger looking for success to create the most original content they can but sometimes that is not easy always for couple of reasons.

  • If you are selling a product that has limited description and uses.
  • You are not too creative in your writing to expand the perspectives of it.
  • There might be limitations for new blog ideas due to slow rate of new developments in the industry your a writing about.
  • You don’t have enough time to put into more thorough and unique content.  

The requirement to provide unique content for your blog is important if you want to grow the platform and keep the your traffic coming. Doesn’t matter the nature of the product you are selling or what the niche for your blog is, it is possible to give your followers new and quality content. Here are some tips on how to deliver unique and compelling content for your blog.

Invest Time In Research

Unique content requires investment in time and good effort in research on new points and ideas for your blog posts. Such research is continuous and requires sufficient time. A blog that is driven by research will always feature new and unique ideas. That kind of a blog keeps readers interested and return for new posts. It is always easy to know whether a blogger has researched his content based on its quality. 

Develop A Content Plan

Do not create content just for the sake of writing new articles. Planning for your content will help you develop original ideas. Your titles and the points discussed will also be important. Sometimes the content may also be trendy, and it lose the value very quickly. A content plan requires you to look at possible ideas over the long term. The foresight that comes with content planning helps you to develop captivating titles and ideas for your articles.

Understand The Needs Of Your Audience 

Readers will always tell you about your content through the comments and social interaction they leave on the blog. You may also ask them for feedback as a way of engaging them more. When your content gets shared on social media, their level of engagement will tell you whether it was captivating or not. Traffic on your website will also help you to determine the value that such content is adding to the site. If there is a decline in traffic, it is time to evaluate your content and blogging strategy.

Hire A Creative Writer  

Your content will only be unique if you invest time in writing quality articles. If you think you can’t handle that type of work, maybe it’s better for your blog to be succesful to hire a professional writers online who can provide unique and quality content for your blog. You may change or rotate the writers to add to the variety of writing styles and ideas shared on your blog.

Stay Updated On The Latest In The Niche 

If your blog is about specific niche its important to keep up with the latest news from that niche on your blog. New articles on various but familiar niche subjects are also one of the elements that keep old followers on your blog as well as bringing new ones. You have to research thoroughly on new ideas to avoid misinformation or misleading your readers. The long life and popularity of any blog depends on the quality of content you serve the your readers.


Today it is common for more and more companies to allow employees to work from home more often. Even though long term working from home may not suit every person, some people really feel benefits of remote work like make their time more productive and comfortable. If you struggle to get used to idea of working from home here are some tips how to be more successful.

Stay Connected

One of hardest things working from home is isolation. It’s very different when you do some work and do it good to share it with your coworkers face to face, or if you need a help with something to just turn around your chair and ask a question.

Easiest solution to stay connected is to make every communication with your coworkers is video calls. Seems like a small thing to do, but talking to someone face to face even over video link makes a big difference. It also helps to stay in contact with your coworkers with simply messages about what is going on in their work and personal life. Also it’s not a bad idea to stop by the office from time to time spend some time with your fellow coworkers.

Home Workspace Environment

Where you do your working from home is really important. It’s tempting to just sit in your couch with a laptop in front of you because it seems more comfortable. But you need to make a difference between your work time and your personal time. Having that separation allows you to focus more on the work.

You should find a space in your house or an apartment that will be just for work. Of course that should not be some corner of your basement since you have freedom to place your work desk anywhere you will feel comfortable working. Place it next to a window, decorate your work space with things you enjoy like posters, plants, awards, degrees, etc. Also try to place your workspace somewhere with no background noise to distract you since it’s much easier to focus on the work and while talking with clients on the phone it’s much easier than in a busy office.

Laziness is the Enemy of Productivity

With a freedom of working from home it’s really tempting to not always start working in specific time, sleep little longer, drink that morning coffee long while reading news on your phone. But it is extremly important to develop a strict routine regarding your work job and do the morning rituals before that specific time comes when work starts.

Also try to avoid multitasking since it’s pretty important to avoid distraction around your work space like TV to even just think about whats new on Netflix or that TV show you want to continue to watch. Things like that are bad to keep your focus on work.

Working from home also allows you to take breaks whenever you want. Don’t abuse that perk, because it is really easy to lose focus on work and just go and take a break. Don’t think breaks are not important, they really are, but not every half an hour or less. Use breaks wisely not just becasue you can, do it when you feel you really need one to clear your mind, to make your self a drink, to eat a lunch, for a quick relax and than go back to work before you get to comfortable with your break that you might want to check out that Netflix.

Enjoy the Benefits

Working from home is great and in some working fields more and more companies are making it a normal thing. So with all things to avoid, enjoy the benefits also. Biggest one, you can work from anywhere. You can grab your laptop and visit your family and still find a quite space to do your work. You will also avoid traffic, searching for parking spots and all the annoying things that can happen on the way to work.

Also one of the more important choices you can and should do when you are working from home – buy a good office chair.