Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.”

This is important because those people coming to your website are leads. And leads can be converted into customers, which means more revenue for your business.

Tips to increase traffic to website

Social media – When it comes to increasing traffic to your website, social media cannot be overlooked. Social media platforms include Facebook, Instagram, Twitter, LinkedIn and more.

Businesses over the world have found them to be effective for gaining followers and directing them back to their main website.

Write blog – Writing blog posts might seem like a waste of time, but it is the best way to establish yourself as an authority in your industry. Every day, people are searching for useful content online.

Utilize SEO – On-page SEO is the best way to get your website to rank highly on search engines. This means more people see you’re website and will visit it. There are many on-page SEO tips and trick that you can use to increase your ranking.

The most popular include writing long-form content, making sure the content is relevant to what people are searching for and including meta descriptions as well as appropriate keywords.

Find backlinks – Backlinks tell search engines that your website is popular, which makes them rank it highly. So speak to industry influencers and complementary businesses to link back to your website.

traffic on website

E-mail marketing is not dead – According to a survey by HubSpot, 59% of people said that emails influence their decision to make a purchase.

However, the success of email marketing depends on a number of factors. These include posting at the right times and making sure the content is relevant.

Post on Linkedin (this is not a joke) – LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis

Engage with your followers – For instance, when you comment on your Facebook posts, people might view your Facebook profile to interact with you more. Here, they will most likely find the link to your website, sending more traffic towards it.

Make sure your site is fast and responsive – If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.

Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

Short conclusion

If you don’t have a website these days, your business might as well be non-existent. And when you do have one, you need to know how to drive traffic to your website.

More traffic means more revenue for your business. Utilize social media, get comfortable with SEO tricks, and always put your audience first.

 

 

Cyber-security is sadly something which has only come into the popular subconscious in the last decade or so. An area that is certainly not immune is web hosting and website management.

It’s likely that if you have a website then you might pride yourself on already understanding some of the threats which are out there for you and your website.

Which plugins will lock out the bad guys?

Sucuri Security

The Sucuri Security plugin offers both free and paid versions, yet the majority of websites should be fine with the free plugin. As for the free features, the plugin comes with security activity auditing for seeing how well the plugin is protecting your website.

It has file integrity monitoring, blacklist monitoring, security notifications, and security hardening.

Jetpack

Jetpack is made by people from WordPress itself so it’s one of the more popular options for security for your WordPress. Jetpack has a variety of uses, pertaining to social media, website speed and spam protection.

security plugins

iThemes security

The iThemes Security plugin (previously known as Better WP Security) is one of the more impressive ways to protect your website, with over 30 offerings to prevent things like hacks and unwanted intruders.

It has a strong focus on recognizing plugin vulnerabilities, obsolete software, and weak passwords.

Google authenticator

Google Authenticator offers a two-factor authentication option for your site. It’s a one-off feature: Google Authenticator only offers this security, in a very simplistic way.

And yet, it is actually a fabulously good option for a lot of people. GA will offer you a second layer of security at any login portal.

Wordfence security

Wordfence Security is one of the most popular WordPress security plugins, and for good reason. This gem pairs simplicity with powerful protection tools, such as the robust login security features and the security incident recovery tools.

One of the main advantages of Wordfence is the fact that you can gain insight into overall traffic trends and hack attempts.

Security Ninja

Security Ninja has a great selection of features attached to its free package, which makes it a valuable resource for those wanting to do security on a budget.

The main plug-in, and the only one you can get in the free deal, performs over 50 checks to various points of the login process, as well as monitoring user passwords to get read of weak login information and educate users on security.

Short conclusion

They say purchasing real estate is one of the best investments you can make. For such a high-value investment would you not want to protect it to the best of your ability?

That’s why you buy insurance and consider setting up an alarm system or some security cameras.

And you should think the same way when it comes to your WordPress website.

 

Optimized website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC.

SEO means Search Engine Optimization

This is the method, technique or internal policies of a website by which it will attract visitors from various search engines with the help of keywords related to their products and services.

PPC means Pay Per Click

Websites pay search engines like Google or third-party platforms like Facebook a fee to strategically place their advertisements in the feeds or search results of prospects interested in their product or service.

ppc vs seo

Both start with keyword research

If you want to work SEO you need to do keyword research. If you want to create PPC campaigns you need to do keyword research.

Head terms are short keywords – like say “Insurance” or ‘A/B Testing” are notoriously difficult to rank for. But they are evergreen. They never go out of style. So, create cornerstone content for these competitive keywords in the form of glossaries that you can keep adding to.

Long tail keywords indicate a strong purchase intent. They signal prospects who are aware that they have a problem and are actively seeking a solution. For them you can create landing pages that either provide information up-front, or segue into lead magnets.

The beauty of PPC is, it can positively impact factors like time on page and bounce rate. These happen to be signals search engines like Google use to refine SERPs. With a well-placed ad that goes to a tightly coupled landing page, you are actually supporting the organic ranking of that landing page.

Some websites do not use ads initially, choosing to concentrate all efforts on SEO strategies instead. When they finally decide to begin a PPC campaign, a list of organically converting keywords will already be at hand.

Short conclusion

There is no doubt that SEO practices and a productive PPC policy are vital to the success of a website, but graphics, layout, and design also play an essential role. The overall appearance of the website design should be aesthetically pleasing.

It is never too late to combine SEO and PPC to achieve better website visibility. However, having them both in your initial marketing strategy is the best approach.

When combined, you won’t have to wait until your site appears in organic SERPs to get some traffic data.

Google are very much presenting themselves as a “data platform” now. That is, not just a search and advertising platform.

That was always the purpose of the Urchin acquisition back in 2005. But now things are becomeing much more integrated and holistic for marketers and web site owners.

Official explanation from Google is:

The Google Analytics 360 Suite is a set of integrated data-and-marketing analysis products that are designed specifically for marketers who operate at the enterprise level.

This suite of products lets you analyze consumer behavior, develop relevant insights, and then provide a more engaging brand experience.

The Google Analytics 360 Suite comprises:

  • Google Analytics 360 Suite Home: Use the Overview and Admin tabs to manage the 360 Suite.
  • Google Analytics 360: Develop insights into how users engage with your business online and offline.
  • Google Attribution 360: Model cross-channel, cross-device attribution that focuses on ad impressions and ad clicks.
  • Google Audience Center 360: Consolidate audience lists and user data to build new audiences, publish those audiences to your marketing platforms, and report on their performance.
  • Google Tag Manager 360: Use an enterprise workflow to manage web and app tags from a single interface.
  • Google Optimize 360: Run website experiments and personalize content for different audiences.
  • Google Surveys 360: Create online surveys“

what is google analytics 360

Difference between Google Analytics and Google Analytics 360

Google Analytics comes in two flavors – the free version that most people have come to love and the enterprise version, Google Analytics 360.

The free version is great for many use cases, but for companies that need increases in data limits, turnkey data integrations, and advanced reporting and attribution, Google Analytics 360 may be the better choice.

Both versions of Google Analytics enable you to collect data from websites, mobile apps for iOS and Android, and from custom data sources via the Measurement Protocol.

GA360 has much higher limits on the amount of data that can be collected, with a tiered set of limits starting way, way higher!

The main differences between the standard and enterprise versions of Google Analytics deal with handling larger volumes of data, in collection, integrations with GMP and Salesforce products, unsampled reporting, and export to BigQuery.

Short conclusion

If you are an existing Google Analytics user, the announcement of the suite is great news because each product in the suite can be purchased individually.

The biggest thing is that Google is starting to really connect all of their products together, and we are just starting to see the benefits and capabilities.

This is probably the number one question for every marketer who is in the field of Search Engine Optimization.

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages.However, having links is not enough.

Their quality matters. Google takes into account not only the number of backlinks a web page has but their quality as well.

Sadly, some SEOs, in the rush to make their sites appear popular to search engine crawlers, invest in low-quality links. High-quality link building, however, is the only way to get desirable results.

how to get quality backlinks in seo

What determines high quality links?

High quality links can be determined by these three factors: authority of the linking page, authority of the linking site and content relevance.

The authority of the page linking to you is important to Google. The logic is that if an authoritative page has noticed your content, it must be impactful and relevant.

The site-wide authority of the linking website is also an important indication to Google that your site is authoritative.

Page rank and domain authority are of no consequence if the web content is irrelevant. For instance, the prospect of getting a link from NYTimes.com sounds amazing.

However, the link is useless to you if the subject matter of the article doesn’t relate to the subject matter of your website.

How to get quality backlinks?

Create high quality links – Always write content for your audience, not for Google. Your content must be easily readable and informative.

Broken link building – After finding the broken link, contact the webmaster and let them know about their broken link. While notifying them about a broken link, provide your content link to replace that link. Don’t be greedy, always be friendly while contacting the webmaster.

Guest blogging – Guest blogging is still the most popular and effective way to build links. Guest blogging helps you in increasing your brand reputation and social media followers.

Request link for your brand mention – If you have too many high quality contents then it is possible that many websites have mentioned your brand name in their content. You can use google alerts to find which website has used your brand name.

Short conclusion

For more than two decades, link-building has been a sound SEO strategy for many. This is unlikely to change in the coming years.

If you hope to succeed, you must learn to recognize a high-quality link and, more importantly, how to get one. The days are gone when you can easily build backlinks by doing link submissions.

I’m sure you listened or watched podcast at least once in a lifetime. You may be a sports fan and follow the podcast associated with your club; you may want to stay up to date with the latest marketing tactics or you like to listen about food and interesting new recipes.

There are plenty of options and topics to watch and listen. Have you ever wondered how you could run a podcast related to your business?

No matter what business you’re in, chances are you have some competition. Maybe your product or service is superior to other options that exist in your market. Maybe it isn’t.

Having the best offer doesn’t matter. Instead, concentrate on making sure your target market perceives your company’s deal to be the right one for them. Until they believe, they may never buy from you.

Why is podcasting interesting?

It’s convenient to consume. Compared to text and video content, audio content is more accessible for users.

They can listen to your podcast while they’re exercising or driving, for example. Your podcast won’t take them away from those activities; it will enrich them.

Also, it can increase your reach and grows your audience. When you publish your podcast on platforms such as iTunes and Stitcher, you expose your content to thousands of potential listeners for free.

These platforms are search engines, and people use them to find podcasts as well as hit singles.

You may think it’s complicated to create a podcast, but you are wrong. Recording a podcast episode is far less time-consuming than writing an article or recording a video.

To create a podcast episode, all you have to do is record yourself speaking (something you do naturally every day). You need decent microphone and a program for recording and editing your episodes.

Google to index podcast content

Google said at its I/O conference that it would begin indexing podcasts in its search results. Google’s search engine will surface relevant podcast episodes based on the content of the podcast, not just its title.

And people will be able to listen to that podcast within Google’s search results and save episodes to listen to later. The news is huge for the small but growing podcast industry, which struggles with fragmentation of listening apps and a lack of discoverability.

Short conclusion

Audio content is very personal. When someone hears you speak, they hear your personality and your authenticity. They can detect the excitement in your voice and feel your passion for helping them while you discuss topics that are relevant to you both.

This makes it easy for them to meet, like and trust you. Podcasts help your target market feel as if they already know you on an individual level.

A shortcut is a key combo that links up with a specific command that would otherwise be accessible through a menu via a click of a mouse button. These shortcuts allow you to bypass the need for mouse clicks and movements and get’s you to the function you need in the fastest possible way.

Save yourself loads of time by speeding up your social network browsing.

Twitter shortcuts

Home – G + H

Connect – G + C

Activitiy – G + A

Mentions – G + R

Moments – G + O

Profiles – G + P

Likes tab – G +L

Lists tab – G + I

Messages – G + M

Settings – G + S

Go to user – G + U

Go to notifications – G + N

Like – L

Reply – R

Retweet – T

DMsg – M

New Tweet – N

Block account – B

Open tweet details – ENTER

Expand photo – 0

Mute account – U

Send tweet – CTRL + ENTER

Facebook shortcuts

New message – CTRL ALT + M

Help center – CTRL ALT + O

Home page – CTRL ALT + 1

Profile page – CTRL ALT + 2

Friend request – CTRL ALT + 3

Messages – CTRL ALT + 4

Notification center – CTRL ALT + 5

Account settings – CTRL ALT + 6

Privacy settings – CTRL ALT + 7

Official Facebook page – CTRL ALT + 8

Service agreement – CTRL ALT + 9

Youtube shortcuts

Play/Pause – ENTER

Full screen – F

Exit full screen – ESC

Mute sound – M

Play/pause the video – K

Go back 10 sec – J

Go forward 10 sec – I

Turn captions on/off – C

Cycle through options for caption background color – B

Move to the previous video in the playlist – SHIFT P

Linkedin shortcuts

Add image – TAB ENTER

Post your comment – TAB TAB ENTER

Short conclusion

If you are using keyboard shortcuts you can increase efficiency. In other words, it’s easier and gets your job done faster:). When you have a job that requires precision it is advisable that you use the keyboard, for example if you do a lot of text editing, it is more accurate to handle it through shortcut keys.

We’re always on the lookout for data and information, and a search engine like Google helps us find the answers and resources we’re looking for every day.

Keyboard shortcuts are a great way to speed up your workflow and improve task efficiency.

Manage Chrome tabs and windows

Here are basic shortcuts below you can use on Chrome without losing any time.

  • Open new tab: Ctrl+T
  • Open new window: Ctrl+N
  • Close current tab: Ctrl+W
  • Reopen Closed Tab: Ctrl+Shift+T
  • Close current window: Ctrl+Shift+W
  • Open Incognito Window: Ctrl+Shift+N
  • Switch chrome tabs: Ctrl+Tab
  • Switch chrome tabs on Mac: Cmd+Option+Right or Left arrow
  • Open link in a new tab: Ctrl+Click
  • Open link in a new window: Shift+Click

Webpage shortcuts

With these tips you will expertly navigate the web pages you open on your Google Chrome browser.

  • Go back: Alt+Left arrow
  • Go forward: Alt+Right arrow
  • Go back on Mac: Cmd+[
  • Go forward on Mac: Cmd+]
  • Save the page: Ctrl+S
  • Print the page: Ctrl+P
  • Refresh the page: Ctrl+R
  • Refresh the Page Without Cached Data: Ctrl+Shift+R
  • Zoom in the page: Ctrl+Plus key
  • Zoom out the page: Ctrl+Minus key
  • Search the page: Ctrl+F

Google Chrome functions

Essential Chrome shortcuts for opening browsing history, downloads, bookmarks, etc with easy key combinations.

  • Open History: Ctrl+H
  • Open History on Mac: Cmd+Y
  • Open Downloads: Ctrl+J
  • Open Downloads on Mac: Cmd+Shift+J
  • Bookmark the current page: Ctrl+D
  • Open Chrome Task Manager: Shift+Esc
  • Jump to the Address Bar: Ctrl+L

Switch Chrome user

If you are using two Chrome profiles you need to open the menu and go through the profile section to switch to my personal Chrome profile. But using Ctrl+Shift+M shortcut, I can easily change the user without touching the mouse. It’s really easy and I love it.

Perform Google Search from anywhere

Just press Ctrl+K and you are ready to enter your search query. The best part is that you can be anywhere on a webpage and just summon Google search with this effective shortcut. Note that some web apps keep Ctrl+K shortcut for different actions (such as adding links). In those cases, this shortcut will not work.

Short conclusion

With Chrome you can even create your own Google Chrome shortcuts. To access the settings, open chrome://extensions/shortcuts and assign your custom shortcut key to the extension of your choice. Keep in mind, the shortcut should not conflict with other shortcut key combinations.

In today’s time when there is never enough time, it’s important to know how to optimize your time.

If you work in the field of internet marketing, this item is even more important. You have to fight deadlines, clients, employees. All this can be exhausting. In order to preserve the nerves and time, use project management tools.

since we work with various clients, we have been working with several tools throughout the years. Read the list of our favorite project management tools.

Project management tools

Basecamp

Basecamp is one of the most popular online pm tool today. It combines all the necessary features at one place helping project members to know what to do and make sure nothing slips through the cracks.

You can create message boards, schedules and to-do lists. Interface is simply and easy to use. Team members can be easily taged.

Monday.com

Monday.com is a simple but intuitive tool that enables people to manage work, meet deadlines, and build a culture of transparency. The solution is best for streamlining discussions, to see who is working on what, and keeping everyone in the know.

Tool allow you to have centralized communication and document management. Analytics and reporting are well executed and also it can be smartly integrated with Dropbox, Zapier, Google Drive and similar sharing and management tools.

top project tools

Asana

Asana is a cloud-based project management tool that helps teams to map out every single detail of projects within an organization. Asana enables you to plan your work in a way that’s best for you. It is flexible enough to adapt to you.

With Asana you can notify employees using a personalized inbox, schedule and prioritize tasks on a special calendar, generate detailed Progress reports.

Trello

Trello highly visual and intuitive, making it ideal for the non-project manager. Trello feels instantly familiar thanks to its card based design. Within each card are lists of tasks.

Cards can be moved around in any order to adjust priorities. When a card is opened, you can create lists within it, upload files, or a variety of other tasks. Another cool feature is the ability to create and update cards via email.

Casual

Casual is a visual, online project tool, that simplifies projects by turning them into easy-to-navigate workflows. It’s ideal for those without a project management background, and for those who are visual thinkers.

This may be a simple tool, but it also has powerful functionality. You can track tasks that have been assigned to you and that have been assigned to others. This tool integrates easily with Dropbox, Google Drive, and Google Calendar.

how to manage your time

Short conclusion

Lot of small enterprises are still using different kinds of manual methods in managing their projects. Some of these methods are using pen and paper, email and spreadsheets. Business owners have realized that these methods are more prone to error, so they are now looking for project management software to replace these outdated methods. We recommended this 5 tools, but if you don’t like this there are a lot more of them online, you just have to find them.

Well, Facebook announced a lot of things. Here are the most important.

Facebook announced updates to Instagram, Facebook Messenger, WhatsApp and Facebook’s core service.

Redesigning around groups and events

Facebook recently said that it would start downplaying the News Feed, and after the F8 keynote, we know more about what that means. In an update that Zuckerberg calls “FB5,” Facebook will highlight groups and events, creating a prominent groups tab and a personalized feed from the groups you’ve joined — rather than a generalized update feed from your friends. Group interaction options will show up while you’re browsing other parts of Facebook, too.

The redesign is also supposed to help people expand their social circles. It includes a feature called Meet New Friends, which connects strangers who have something (like a school or employer) in common. And it’s offering an easier way to find events near you as well. Android and iOS apps are getting an update right away; the desktop site will be revamped in the coming months.

Instagram is testing a system without likes

Meanwhile, Instagram is testing a system that will almost entirely hide likes on a person’s feed, so you can “focus on the photos and videos you share, not how many likes they get.” The feature will get a trial run in Canada, and if it proves popular, we might see it roll out in other countries.

Messenger will focus on close friends

Facebook is pushing the News Feed toward the margins in its main app, but it’s also reshaping Facebook Messenger as a way to keep up with your friends.

Messenger is actually getting a big refresh in general. On iOS, it’s being redesigned to take up less space on your phone; the new version will be under 30MB, about 20 percent of its current size. And if you’re using Messenger on desktop, you won’t have to keep it in a browser tab anymore — Facebook is launching desktop apps for Mac and PC later this year.

Changes are coming to WhatsApp

Businesses using WhatsApp can already have their own profiles with business descriptions and contact information, but WhatsApp will now let businesses display entire product catalogs directly on their profiles within the app that customers can browser through. “Now you can see what is available with a business,” said Zuckerberg.

The feature could help millions of small businesses that don’t have websites in countries like India, WhatsApp’s largest market, to lay out their goods directly on WhatsApp.

Short conclusion

Future is private. Zuckerberg outlined Facebook’s push to create a “private social platform” across all of its apps, including WhatsApp, Messenger, Instagram, and Facebook.