Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.”
This is important because those people coming to your website are leads. And leads can be converted into customers, which means more revenue for your business.
Tips to increase traffic to website
Social media – When it comes to increasing traffic to your website, social media cannot be overlooked. Social media platforms include Facebook, Instagram, Twitter, LinkedIn and more.
Businesses over the world have found them to be effective for gaining followers and directing them back to their main website.
Write blog – Writing blog posts might seem like a waste of time, but it is the best way to establish yourself as an authority in your industry. Every day, people are searching for useful content online.
Utilize SEO – On-page SEO is the best way to get your website to rank highly on search engines. This means more people see you’re website and will visit it. There are many on-page SEO tips and trick that you can use to increase your ranking.
The most popular include writing long-form content, making sure the content is relevant to what people are searching for and including meta descriptions as well as appropriate keywords.
Find backlinks – Backlinks tell search engines that your website is popular, which makes them rank it highly. So speak to industry influencers and complementary businesses to link back to your website.
E-mail marketing is not dead – According to a survey by HubSpot, 59% of people said that emails influence their decision to make a purchase.
However, the success of email marketing depends on a number of factors. These include posting at the right times and making sure the content is relevant.
Post on Linkedin (this is not a joke) – LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.
Engage with your followers – For instance, when you comment on your Facebook posts, people might view your Facebook profile to interact with you more. Here, they will most likely find the link to your website, sending more traffic towards it.
Make sure your site is fast and responsive – If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
If you don’t have a website these days, your business might as well be non-existent. And when you do have one, you need to know how to drive traffic to your website.
More traffic means more revenue for your business. Utilize social media, get comfortable with SEO tricks, and always put your audience first.