Adaxa Blog & News
Latest news in Digital Marketing from our perspective.
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Sun, Jul 28, 2019 Blog
Google Ads (formerly Google AdWords) is one of the most popular tools that online marketers all over the world use.  If you are interested in investing in Ads for your business, you surely will wan...
Sun, Jul 28, 2019 Blog
If you use Google search (and who doesn’t), you may have noticed that sponsored results (Google pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page. Cl...
Sun, Jul 28, 2019 Blog
PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? ...
Sat, Jul 27, 2019 Blog
If you’ve ever set up a Google Ads campaign and saw high clickthrough rates but no conversions, you’re not alone. Every business wants a great return on investment, but if your ad campa...
Sat, Jul 27, 2019 Blog
A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve cu...
Sat, Jul 27, 2019 Blog
How can you tell which Ad Position is best? A common assumption about paid search is that position #1 is the ultimate goal. Advertisers clamber over each other to ensure their ads make it into the ...
Sun, Jul 21, 2019 Blog
According to Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors. So what is...
Sun, Jul 21, 2019 Blog
PPC can be an expensive hobby and you’re determined that your PPC campaign will become a valuable marketing channel rather than a resented, money-burning pastime. In order to make the most of your ...