Artificial intelligence in advertising
Making headlines in all significant and popular tech-magazines and journals, Artificial Intelligence (AI) is already the buzzword in the world of evolving technologies.
Artificial intelligence isn’t just creating ads, though commercially available platforms exist that use AI to create ads without human involvement.
No, AI is transforming what is possible in the world of advertising at every level, from ad creation to audience targeting to ad buying.
Brands today are beginning to use commercially available artificial intelligence to intelligently identify and segment audiences, build ad creative, test variations, improve performance, and optimize spend—automatically, in real-time, and at scale.
What Is AI for Advertising?
The term “artificial intelligence” means different things to different people, and covers a lot of technologies.
AI is an umbrella term that generally describes technologies like: machine learning, computer vision, natural language generation, and dozens of others.
The biggest point to understand is that AI excels at analyzing enormous sets of data better than humans and at scale.
The most advanced AI learns from this data and improves its analysis, predictions, and recommendations over time.
Challenges With Digital Advertising
AI has all the potentials to impact the future of the multi-billion dollars Advertising Industry. To understand what AI can do, let’s quickly take a look at the pertinent challenges facing the Advertising Industry Today.
How Artificial Intelligence Can Help Overcome Challenges in digital marketing
Artificial Intelligence will eliminate the loopholes in the existing digital advertising processes. AI relies on data-driven accumulated information; the AI based neural networks are capable of experience-based self-learning.
This means that with more interaction or repeated application they evolve to become better and better.
It is time to move away from seeing AI as a substitute for humans and instead look further ahead to the value it can drive in enabling new goods, services and innovations.