Google-first depth
Paid search, Shopping, Performance Max, YouTube, Merchant Center and the surrounding measurement stack.
Osijek, Croatia · Working across Europe
Start a conversationAbout Adaxa Agency · Founded 2018
Performance discipline.
AI-native operations.
Adaxa Agency is an independent performance marketing studio from Osijek, Croatia, helping ambitious teams turn Google Ads, measurement and automation into a clearer growth system.
01 · Our origin
Built from hands-on work,
not agency theatre.
Adaxa Agency was founded after more than a decade of agency and freelance digital marketing experience. The original idea was simple: give clients direct access to senior thinking, practical execution and reporting they can actually use.
That foundation remains. What has changed is the operating layer around it. Today, Adaxa combines Google-first performance expertise with custom AI assistants, Google Apps Script, reporting systems and automated monitoring to make every cycle of work faster and more informed.
ThenCoffee Fueled & Results DrivenNowSharper decisions. Smarter growth.
02 · What defines us
Measurement before opinion
Tracking quality, commercial context and clearly defined decisions come before platform noise.
Practical automation
Scripts and AI remove repeatable friction while people retain strategy, approval and accountability.
Direct collaboration
Senior ownership stays close to the work, with specialist capacity added when the problem genuinely needs it.
03 · Founder & performance lead
Dario Šuler
Google Ads · PPC automation · Measurement systems
Dario founded Adaxa Agency in 2018 after working across agency, consultancy and in-house performance environments. His core professional focus is Google Ads, analytics, tracking, reporting and the automation layer that connects them.
Daily work now combines Google Ads and Apps Script with Tableau, Google Sheets, ChatGPT, Claude, Codex and Gemini—building practical systems for campaign analysis, localisation, documentation, monitoring and faster performance decisions.
Work with Adaxa Agency