Is there a better way to engage with your followers on social media than with video? We think not, and in this post we will talk about some options for your consideration.

Why is video so important?

Because with video your followers will engage, they are easy to digest and can be entertaining. Also videos can have a potentially huge return on investment through many channels. Videos build trust and creates long-term relationships.

What types of videos is best for you?

• Live videos

Instagram, Facebook, Twitter, Youtube and even Linkedin offers this option. I am sure that you have a profile on at least three platforms. If you also have lot of followers this option can be a great way to announce something new from your company, or you can show some behind the scenes videos.

With live videos you can cover performances and live events, create interviews, Q&A, panel discussions.

• Tutorial videos

Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

It’s important that your tutorial videos are clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging.

Let’s say that your company sells blenders. In the video you can show us how to use it, or teach us how to make delicious shake.

• Behind-the-scene videos

Behind-the-scenes videos are a great way to make your company and your team more personable. Highlight day-to-day operations, your offices, your manufacturing processes, and more. Interview employees, talk to the vendors you’re closest to, or speak with your best customers.

They are great for building trust and brand identity. How cool it would be to see behind the scene videos of car production? I am sure you are now looking different on Honda.

• User-generated videos

You are thinking of summer vacation with family, and one day you notice video from one of your friends on Facebook showing him on a journey. Looking at the video you also noticed that he tagged travel agency and thank them on a amazing trip.

Then you go on the website of that travel agency, and there you found a perfect vacation for you and your family.

How great would that be for travel agency? They spent 0 dollars on advertising but people are interested in their offers.

User-generated content is quickly becoming a fantastic and easy way to engage an audience. You can encourage your users to create videos and incorporate your hashtags into the upload to give them more exposure. This is a brilliant way to grow an audience because users are more inclined to share content they create.

Short conclusion

With this types of videos you will continue to attract followers. Even if you are just starting with this type of marketing, you will only get better. Don’t feel discouraged with some negative comments.

Try different formats, create one week for Facebook, then switch to Instagram to find out which audience reacts better.

And in the end: Videos are like pizza. Even if they are bad, they are still pretty good. 😊